PhD Cristina Calvo Porral  

(TIT-UN)

Department Business
Knowledgment area Market Research and Commercialisation
Research  Research group Grupo Jean Monnet de Competencia y Desarrollo
Research lines Food Marketing / Consumer behavior / Retailing / Store brands' management / Emotions and attachment in consumer behavior/ Food Waste analysis and tackling / Food innovation/ Marketing strategies in downturn contexts / Digital satisfaction and digital markets /Mobile services
Keywords Marketing / Consumer behavior / Retailing / Store Brands-Private Label Brands / Consumer emotion and attachment / Food Waste
Contacto UDC directory
Orcid id0000-0002-5470-0729 ResearcherIDA-9179-2012 Scopus55203531000

Teaching

Subjects taught

This section shows the teaching given in degrees, masters and other officers studies in last 6 years.

Subject and involved studies Total hours
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
88
Final Year Dissertation
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Concurrent Programme of Studies for Degree in Tourism and Degree in Business Science
Degree in Business Studies
40
Introduction to Marketing
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
41
Research Techniques
Master in Economics
21
Work Placement
Degree in Economics
6
Work Placement
Degree in Bussiness Administration
12
Work Placement
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Degree in Business Studies
6
Subject and involved studies Total hours
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
72
Final Year Dissertation
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Concurrent Programme of Studies for Degree in Tourism and Degree in Business Science
Degree in Business Studies
32
Introduction to Marketing
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
66
Marketing
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Degree in Business Studies
16
Work Placement
Degree in Bussiness Administration
30
Subject and involved studies Total hours
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
40
Final Year Dissertation
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Concurrent Programme of Studies for Degree in Tourism and Degree in Business Science
Degree in Business Studies
24
Introduction to Marketing
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
117
Subject and involved studies Total hours
Final Year Dissertation
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Degree in Business Studies
48
Foreign Trade
Degree in Business Studies
50
Introduction to Marketing
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
116
Subject and involved studies Total hours
Final Year Dissertation
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Degree in Business Studies
2.7
Final Year Dissertation
Degree in Economics
1
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
9.7
Foreign Trade
Degree in Business Studies
50
Introduction to Marketing
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
200

Defined tutoring by teacher for 2019/2020 academic course.

Faculty of Economics and Business

Quarter Day Site
1st quarter Wednesday
11:30 a 13:00
Despacho 219a / Consultar previamente ccalvo@udc.es
1st quarter Thursday
12:00 a 14:00
Despacho 219a / Consultar previamente ccalvo@udc.es
1st quarter Friday
13:00 a 14:30
Despacho 219a / Consultar previamente ccalvo@udc.es

EOG works and final master thesis directed

Directed or codirected by current teacher since 2013 year.

Analysis of the perceived risk of purchase in private label products
Investment analysis
The influence of celebrity endorsement on consumer behavior
The influence of promotions and discounts on consumer buying behavior
The influence of the point of sale on consumer behavior: the FNAC case
The influence of the point of sale on consumer satisfaction: An approach to department stores
The purchase behavior for sustainable products: The case of Ecoalf
The quality of turist accommodation: an approximation from the SERVQUAL model
Brand equity measurement: the Apple case
Online distribution: A comparative analysis for two categories of product
Physical and online commercial distribution: An approach to fashion products
Purchase behavior of private label brands and manufacturer brands: Analysis of the influence of the product category.
Store brands and manufacturer brands: Analysis of the perceived quality of the product
The behaviour of the consumer in the coffee sector: Nespresso and conventional coffe
The influence of celebrity endorsement on purchase intention
The influence of the point of sale on consumer behavior (Analysis of the Primark case)
The influence of the point of sale on consumer behavior: an approach to the HORECA channel
The perceived risk of purchase in the brands of the distributor: Analysis for different product categories
The purchase of distributor brands: an analysis of consumer confidence
The purchase of fashion through the Internet: an approximation using the UTAUT model
The value of store brands: Study of the Eroski brand
Analysis of brand equity in the cosmetics sector: An approach using the Aaker model
Analysis of Brand Equity through the Aaker model: the case of Carolina Herrera
Analysis of the point of sale using the SOR model: an application to the fast fashion sector
Analysis of the value of Nike and Puma brands an approach using the Aaker model
Commercial distribution Strategy of Mercadona and his influence on customer's satisfaction
ecological product's consumption behaviour: satisfaction and purchasing intend study
Is it a matter of Trust: Customer Purchase Intention and Satisfaction of Private Label Brands
Measurement of brand equity from the point of view of the consumer: an approach to the Apple case
Measuring Brand Equity in the Smartphone industry: An approach through Aaker's Model
Physical and online distribution: Product category analysis as a determining factor in the choice of channel
The influence of social networks and recommenders on consumer behavior
The influence of the "country of origin" on brand valuation and consumer satisfaction
The influence of the point of sale in the consumer behavIor: An approximation by means of the model S-O-R
The influence of the point of sale on the behavior of purchase: Empirical study for the chain Decathlon
The purchase behavior of the Distributor and manufacturer brands: an analysis from the point of view of involvement
Use and satisfaction of users of online banking: an approximation by the TAM model
Analysis of the quality of air transport services using the SERVQUAL model
Analysis of the technology acceptance on the online shopping: empirical study according to the product category
Democratic fashion and luxury fashion: an insight into the brand perception of Zara and Carolina Herrera
Emotions in consumption: an approach through the Law of Hedonic Asymmetry for the case of coffee
Measuring of brand value with Aaker's model: the case of Paco & Lola
The "Low Cost" strategy and its perception by consumers : an approach to the fashion industry
The acceptance of online shopping technology: approximation by TAM model for two product categories
The acceptance of technology in sports betting through mobile devices
The brand equity in a context of low credibility: the Volkswagen case.
The brand portfolio of Cortefiel Group: analysis of its positioning and its perception in the market
The influence of the point of sale on consumption behavior: an approach using the S-O-R model
The online distribution in the toy industry: an empirical study by appliying the TAM model
the perceived quality of tourist services : an approach using the model SERVPERF
Analysis of retailing commercial distribution quality through the SERVPERF model: the cases of Mercadona and DIA
Commercial Distribution in the multichannel era: an approach by TAM model
Qualitiy of the rural and urban lodging: an approach from the SERVQUAL model
Store brand and manufacturer brand: analysis for a product category
The automobile brands in the spanish market: Positioning study and comparative analysis of Citroën and Mercedes-Benz.
The consumers perception of the wines of origin : The case La Rioja and Albariño
The positioning of Mango in the Spanish market and comparative analysis with its main competitor
The Spanish agrifood products: Analisys of their placement in the European retailing and the assessment by consumers
Analysis of the Marketing strategy of El Corte Inglés
Ikea Marketing Strategy
Mercadona and its Marketing Strategy
Product and promotion in the textile sectro
Product, Distribution and Promotion Strategies of Estrella Galicia
The international expansion of Group Inditex

Research results

Select merit type and year to query research merits.

Ayudas para a consolidación e estruturación de unidades de investigación competitivas-GRC

Funding entity Consellería de Cultura, Educación e Ordenación Universitaria
Main researches Emma M. Iglesias Vazquez
Type Proyecto Programas Autonomicos
Dates From 01/01/2017 to 31/12/2019

Planificación integrada y gestión sostenible de infraestructuras de saneamiento a través de tecnología de precisión innovadora

Funding entity COMISIÓN EUROPEA
Main researches Cristina Calvo Porral
Type Contrato
Dates From 02/12/2016 to 30/06/2018

Factores protectores y de riesgo asociados a la resiliencia socioeducativa en estudiantes vulnerables de cuarto y octavo año de enseñanza básica: un modelo multidimensional explicativo de las trayectorias de evolución del rendimiento escolar en Chile

Funding entity FONDECYT-Fondo Nacional de Desarrollo Científico y Tecnológico (Gobierno de Chile)
Main researches Sonia Salvo Garrido
Type Proyecto Internacional
Dates From 01/04/2016 to 31/03/2020

Anlyse de l'utilisation des services bancaires sur Internet

Funding entity Universite du Quebec en Outaouais (Canada)
Type Proyecto Internacional
Dates From 26/03/2016 to 19/03/2020

REDE DE INVESTIGACIÓN INTERUNIVERSITARIA (DOG.17/10/2014)

Funding entity Consellería de Cultura, Educación e Ordenación Universitaria
Main researches CARLOS HERVÉS BELOSO
Type Proyecto Programas Autonomicos
Dates From 08/10/2014 to 31/12/2017

La dinámica espacial de la innovación: ¿Podrán las regiones periféricas mejorar su potencial innovador?

Funding entity Consellería de Educación e Ordenación Universitaria
Main researches Jesús López Rodríguez
Type Proyecto Programas Autonomicos
Dates From 14/05/2014 to 14/05/2017

AudienceLab

Funding entity CLAG-Cluster Audiovisual de Galicia
Main researches Cristina Calvo Porral y Andrés Faíña
Type Contrato
Dates From 01/11/2014 to 31/03/2015

Ayuda para la consolidación y estructuración de unidades de investigación competitivas del sistema gallego de I+D+i del año 2013: Grupo de investigación Jean Monnet de competencia y desarrollo en la UE: C+D Group

Funding entity Consellería de Cultura, Educación e Ordenación Universitaria
Main researches Emma Iglesias Vazquez
Type Proyecto Programas Autonomicos
Dates From 01/01/2013 to 31/12/2015

Evaluation of the main achievements of cohesion policy programmes and projects over the longer term in 15 selected regions from 1989-1993 programming period to the present

Funding entity Union Europea
Main researches Andrés Faíña y Jesús López-Rodríguez
Type Contrato
Dates From 31/03/2011 to 31/10/2014

Delivering Policy Analysis on the Performance of Cohesion Policy 2011

Funding entity COMISIÓN EUROPEA
Main researches José Andrés Faíña Medín y Jesús López-Rodríguez
Type Contrato
Dates From 01/03/2011 to 01/04/2012

Ayuda para la consolidación y estructuración de unidades de investigación competitivas del sistema gallego de I+D+i del año 2010: Grupo de investigación Jean Monnet de competencia y desarrollo en la UE: C+D Group

Funding entity Consellería de Educación e Ordenación Universitaria
Main researches José Andrés Faíña Medín
Type Proyecto Programas Autonomicos
Dates From 01/01/2010 to 31/12/2010

A inclusión sociolaboral da muller no ambito rural de Galicia a través da alfabetización dixital

Funding entity SERVIZO GALEGO DE PROMOCIÓN DA IGUALDADE DO HOME E DA MULLER
Main researches Isabel Novo Corti / Manoel Baña Castro
Type Proyecto Programas Autonomicos
Dates From 01/01/2009 to 30/09/2010

Desarrollo de metodología para el control de la historia termica de merluza congelada

Funding entity Ministerio de Educación y Ciencia (Dirección General de Investigación)
Main researches Margarita Tejada
Type Contrato
Dates From 01/01/2005 to 01/01/2008

The moderating influence of involvement with ICTs in mobile services

Authors Cristina Calvo Porral, Manuel Nieto Mengotti
Journal Spanish Journal of Marketing-Esic Vol. 3 (pages 1 to 20)
DOI https://doi.org/10.1108/sjme-08-2018-0036

Profiling shopping mall customers during hard times

Authors Cristina Calvo Porral, Jean-Pierre Lévy Mangin
Journal Journal of Retailing and Consumer Services Vol. 48 (pages 238 to 246)
DOI https://doi.org/10.1016/j.jretconser.2019.02.023

How consumer involvement influences consumption elicited emotions and satisfaction

Authors Cristina Calvo-Porral, Agustin Ruiz Vega, Jean-Pierre Lévy Mangin
Journal International Journal of Market Research
DOI https://doi.org/10.1177/1470785319838747

Situational factors in acoholic beverage consumption: Examining the influence of the place of consumption

Authors Cristina Calvo Porral, Jean-Pierre Lévy Mangin
Journal BRITISH FOOD JOURNAL Vol. 121 Num. 9 (pages 2086 to 2101)
DOI https://doi.org/10.1108/bfj-01-2019-0002

Pull Factors of the Shopping Malls: An Empirical Study

Authors Calvo-Porral, Cristina, Jean-Pierre Lévy Mangin
Journal International Journal of Retail & Distribution Management Vol. 46 Num. 2 (pages 1 to 18)
DOI https://doi.org/10.1108/ijrdm-02-2017-0027

A clustered-based segmentation of beer consumers: from "beer lovers" to "beer to fuddle"

Authors Cristina Calvo-Porral, Jose Javier Orosa Gonzalez, Felix Blazquez Lozano
Journal BRITISH FOOD JOURNAL Vol. 120 Num. 6 (pages 110 to 124)
DOI https://doi.org/10.1108/bfj-11-2017-0628

A Clustered-based Categorization of Millennials in their Technology Behavior

Authors Cristina Calvo Porral, Rogelio Pesqueira Sanchez, Faíña, Andrés
Journal INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION Vol. 34 (pages 1 to 9)
DOI https://doi.org/10.1080/10447318.2018.1451429

From "foodies" to "cherry-pickers": A clustered-based segmentation of specialty food retail customers

Authors Cristina Calvo-Porral, Jean-Pierre Lévy Mangin
Journal Journal of Retailing and Consumer Services Vol. 43 (pages 278 to 284)
DOI https://doi.org/10.1016/j.jretconser.2018.04.010

The influence of consumer involvement in wine consumption-elicited emotions

Authors Cristina Calvo Porral, Agustin Ruiz Vega, Jean - Pierre Levy Mangin
Journal Journal of International Food & Agribusiness Marketing Vol. 31 Num. 2 (pages 128 to 149)
DOI https://doi.org/10.1080/08974438.2018.1482587

Does product involvement influence how emotions drive satisfaction?: An approach through the Theory of Hedonic Asymmetry

Authors Calvo Porral, Cristina, Agustin Ruiz Vega, Jean-Pierre Lévy Mangin
Journal European Research on Management and Business Economics Vol. 24 Num. 3 (pages 130 to 136)
DOI https://doi.org/10.1016/j.iedeen.2018.06.001

Satisfaction and Switching intention in Mobile Services: comparing Lock-in and Free contracts in the Spanish market

Authors Cristina Calvo-Porral, Andrés Faíña-Medín, Manuel Nieto-Mengotti
Journal Telematics & Informatics Vol. 34 Num. 5 (pages 717 to 729)
DOI https://doi.org/10.1016/j.tele.2016.08.022

Store Brands' Purchase Intention: Examining the Role of Perceived Quality

Authors Cristina Calvo-Porral, Jean-Pierre Lévy Mangin
Journal European Research on Management and Business Economics

Exploring Technology Satisfaction: An Approach through the Flow Experience

Authors Cristina Calvo-Porral, Andrés Faíña-Medín, Manuel Nieto-Mengotti
Journal COMPUTERS IN HUMAN BEHAVIOR Vol. 66 (pages 400 to 408)
DOI https://doi.org/10.1016/j.chb.2016.10.008

Specialty Food Retailing: Examining the role of Products' Perceived Quality

Authors Cristina Calvo-Porral, Jean-Pierre Lévy Mangin
Journal BRITISH FOOD JOURNAL Vol. 119 Num. 7 (pages 1 to 16)
DOI https://doi.org/10.1108/bfj-11-2016-0567

Examining the Influence of Products' Quality Perception in Specialty Retailing

Authors Cristina Calvo-Porral, Jean-Pierre Lévy Mangin
Journal Documentos de trabajo de la Cátedra Fundación Ramón Areces de Distribución Comercial. Oviedo: Universidad de Oviedo. DOCFRADIS 1206 Vol. 3 (pages 1 to 119)

Does manufacturer matter?: The influence of manufacturer Signature on store brands' loyalty and purchase intention

Authors Cristina Calvo-Porral, Valentín-Alejandro Martínez-Fernández, Óscar Juanatey-Boga
Journal Revista de Administração de Empresas Vol. 55 Num. 5

Relational, Functional Benefits and Customer Value in Large Retailing: A Cross-Format Comparative Analysis

Authors Cristina Calvo Porral, José Andrés Faiña Medín, Paulino Montes-Solla
Journal Journal of International Food & Agribusiness Marketing Vol. 28 Num. 2 (pages 132 to 148)

Is the Economic Crisis changing Marketing strategies?: Evidence from the food industry

Authors Cristina Calvo-Porral, John L. Stanton, Jean-Pierre Lévy Mangin
Journal Journal of Global Marketing Vol. 1

The influence of switching costs and satisfaction on loyalty toward smartphone service providers

Authors Cristina Calvo-Porral, Jean-Pierre Lévy Mangin
Journal International Journal of Mobile Communications

Food Private Label Brands: the role of consumer Trust on Loyalty and Purchase intention

Authors Cristina Calvo-Porral, Jean-Pierre Lévy Mangin
Journal BRITISH FOOD JOURNAL Vol. 118 Num. 3

Can Marketing help in tackling Food Waste?: Proposals in Developed Countries

Authors Cristina Calvo-Porral, José Andrés Faiña Medín, Chema Losada Lopez
Journal JOURNAL OF FOOD PRODUCTS MARKETING
DOI https://doi.org/10.1080/10454446.2017.1244792

Specialty Food Retailing: the role of Purchase Frequency and determinants of Customer Satisfaction and Loyalty

Authors Cristina Calvo-Porral, Jean-Pierre Lévy Mangin
Journal BRITISH FOOD JOURNAL Vol. 118 Num. 11

Private Labels: The role of Manufacturer Identification, Brand Loyalty and Image on Purchase intention

Authors Cristina Calvo-Porral, Mark Lang
Journal BRITISH FOOD JOURNAL Vol. 17 Num. 2 (pages 506 to 522)

Global Brands or Local Heroes?: Evidence from the Spanish Beer Market

Authors Cristina Calvo-Porral, Jean Pierre Lévy Mangin
Journal BRITISH FOOD JOURNAL Vol. 17 Num. 2 (pages 565 to 587)

Does Store Image and Price Perception matter to Store Brand Equity?

Authors Cristina Calvo-Porral, Jean-Pierre Lévy Mangin
Journal JOURNAL OF FOOD PRODUCTS MARKETING Vol. 21 Num. 1 (pages 102 to 122)

¿Moda exclusiva o moda democratica?: análisis del valor de marca en el mercado español

Authors Cristina Calvo-Porral, Jean Pierre Lévy Mangin
Journal Revista Portuguesa de Marketing Vol. 17 Num. 32 (pages 1 to 18)

Measuring the Influence of Customer-Based Store Brand Equity in the Purchase Intention

Authors Cristina Calvo-Porral, Valentín-Alejandro Martínez-Fernández, Oscar Juanatey Boga, Jean-Pierre Lévy Mangin
Journal CUADERNOS DE GESTIÓN Vol. 15 Num. 1 (pages 93 to 118)
DOI https://doi.org/10.5295/cdg.130408cc

Switching Behavior and Customer Satisfaction in Mobile Services: Analyzing Virtual and Traditional Operators.

Authors Calvo-Porral, Cristina, Jean-Pierre Lévy Mangin
Journal COMPUTERS IN HUMAN BEHAVIOR Vol. 59 Num. 1

Smooth Operators?: Drivers of Customer Satisfaction and Switching Behavior in Virtual and Traditional Mobile Services

Authors Calvo-Porral, Cristina, Jean-Pierre Lévy Mangin
Journal REVISTA ESPAÑOLA DE INVESTIGACIÓN EN MARKETING Vol. 18 Num. 2

The moderating role of Risk, Security and Trust applied to the TAM model in the offer of Banking Financial Services in Canada

Authors Jean Pierre Lévy Mangin, Normand Bourgault, Cristina Calvo-Porral, Olivier Mesly, Issam Telahigue, Mycalle Trudel
Journal Journal of Internet Banking and Commerce Vol. 19 Num. 2 (pages 2 to 21)

Private Label Brands: Major Perspective of two Customer-Based Brand Equity Models

Authors Cristina Calvo-Porral, Jean Pierre Lévy Mangin
Journal The International Review of Retail Distribution and Consumer Research Vol. 24 Num. 4 (pages 431 to 452)

Mass Communication Media Credibility: An approach from the Credible Brand Model

Authors Cristina Calvo-Porral, Valentín-Alejandro Martínez-Fernández, Oscar Juanatey Boga
Journal Revista Brasileira de Ciencias da Comunicaçao Vol. 37 Num. 2 (pages 21 to 49)
DOI https://doi.org/10.1590/1809-58440141

Credibilidad de los medios de comunicación: análisis de la prensa diaria desde el comportamiento del consumidor

Authors Cristina Calvo-Porral, Valentín-Alejandro Martínez-Fernández, Óscar Juanatey-Boga
Journal EL PROFESIONAL DE LA INFORMACIÓN Vol. 23 Num. 3 (pages 300 to 310)
DOI https://doi.org/10.3145/epi.2014.may.10

Private Label Brands: Mayor Perspective of two customer-based brand equity models

Authors Jean-Pierre Lévy Mangin, Cristina Calvo Porral
Journal The International Review of Retail Distribution and Consumer Research Vol. 24 Num. 4 (pages 431 to 452)

Perceived quality in higher education: an empirical study

Authors Cristina Calvo-Porral, Jean-Pierre Lévy Mangin, Isabel Novo-Corti
Journal Marketing Intelligence & Planning Vol. 31 Num. 6 (pages 601 to 619)

Determinants of Store Brand's Success: A Cross-Store Format Comparative Analysis

Authors Cristina Calvo-Porral, Jean Pierre Lévy Mangin
Journal International Journal of Retail & Distribution Management Vol. 42 Num. 7 (pages 595 to 612)

Análisis de dos modelos de ecuaciones estructurales alternativos para medir la intencion de compra

Authors Cristina Calvo-Porral, Valentín-Alejandro Martínez-Fernández, Oscar Juanatey Boga
Journal INVESTIGACIÓN OPERACIONAL Vol. 34 Num. 3 (pages 230 to 243)

What matters to Store Brand Equity?: An approach to Spanish Large Retailing in a Downturn context

Authors Cristina Calvo-Porral, Valentín Martínez Fernández, Oscar Juanatey Boga, Jean Pierre Lévy Mangin
Journal INVESTIGACIONES EUROPEAS DE DIRECCIÓN Y ECONOMÍA DE LA EMPRESA Vol. 19 Num. 3 (pages 136 to 146)
DOI https://doi.org/10.1016/j.iedee.2013.03.001

Domestic or Imported Beer Brands?: Analysis and Assessment of Brand Equity in the Spanish Market

Authors Cristina Calvo-Porral, Jean Pierre Lévy Mangin, Normand Bourgault
Journal Journal of International Food & Agribusiness Marketing Vol. 25 Num. 4 (pages 324 to 347)

Estudio exploratorio de los factores de atracción de centros comerciales: una aproximación al consumidor español

Authors Cristina Calvo-Porral, Domingo Javier Calvo Dopico
Journal CIENCIA, ERGO SUM Vol. 20 Num. 2 (pages 107 to 120)

Brewing the Recipe for Beer Brand Equity

Authors Cristina Calvo-Porral, Normand Bourgault, Domingo Javier Calvo Dopico
Journal European Research Studies Journal Vol. 16 Num. 2 (pages 82 to 97)

Drivers of Value in the Beer Market: Comparing and imported and a national brand

Authors Cristina Calvo-Porral, Paulino Montes-Solla
Journal European Research Studies Journal Vol. 16 Num. 3 (pages 19 to 46)

Sources of Equity in Fashion Markets

Authors Domingo Javier Calvo Dopico, Cristina Calvo-Porral
Journal Journal of Product and Brand Management Vol. 21 Num. 6 (pages 391 to 403)

Análisis de las actitudes de los jóvenes universitarios hacia la discapacidad: un enfoque desde la teoría de la acción razonada

Authors Novo-Corti, Isabel, Muñoz-Cantero, Jesús-Miguel, Calvo-Porral, Cristina
Journal REVISTA ELECTRÓNICA DE INVESTIGACIÓN Y EVALUACIÓN EDUCATIVA Vol. 17 Num. 2 (pages 1 to 261)

Carolina Herrera Internationalization Strategy: Democratic Luxury or Maximum Exclusiveness?

Authors Cristina Calvo-Porral, Domingo Javier Calvo Dopico
Journal European Research Studies Journal Vol. 14 Num. 2 (pages 3 to 26)

Analysis of Value Chain and Sources of Differentiation in International Fashion Markets

Authors Domingo Javier Calvo Dopico, Cristina Calvo Porral
Journal European Research Studies Journal Vol. XIV Num. I (pages 15 to 28)

Analysis of attitudes towards disability among university students: a focus on the theory of reasoned action

Authors Cristina Calvo Porral, Jesús Miguel Muñoz Cantero, María Isabel Novo Corti
Journal Revista Electrónica de Investigación y Evaluación Educativa Vol. 17 Num. 2 (pages 1 to 26)

Analisis de la invarianza factorial y causal con AMOS

Authors Cristina Calvo-Porral
Editors Jean-Pierre Lévy Mangin, Beatriz Larraz Iribas
Publishing ADD Editorial (Alfa Delta Digital Editorial), Valencia (España)
ISBN 987-84-9075-962-2

Principles of Marketing

Authors Cristina Calvo-Porral, John Leighton Stanton
Editors ESIC Editorial
Publishing ESIC EDITORIAL, Pozuelo de Alarcón (España)
ISBN 978-84-1702-435-2

Profiling Beer consumers for Brewery Management

Authors Cristina Calvo Porral
Book Profiling Beer consumers for Brewery Management. Vol 1: Production & Management of Beverages
Vol. 1 Publishing: ELSEVIER.
ISBN: B978-0-12-815260-7.00010-9
Pages From 1 to 25

The Role of Marketing in Reducing Climate Change: An approach to the Sustainable Marketing Orientation

Authors Cristina Calvo Porral
Book Global Development & Climate Change
Vol. 1 Publishing: SPRINGER.
ISBN: 978-3-030-02662-2
Pages From 261 to 283

Profiling Mobile Service Customers in the Spanish Market

Authors Cristina Calvo Porral
Book Impact of Mobile Services on Business Development and E-Commerce
Vol. 1 Publishing: IGI GLOBAL.
ISBN: 9781799800507
Pages From 1 to 25

Is the Economic Crisis Changing Marketing Strategies?: From Offering What Customers Need to Offering What Customers can Afford

Authors Cristina Calvo-Porral
Book Economic Crises: Risk Factors, Management Practices and Social Impacts
Publishing: Nova Science Publishers .
ISBN: 978-1-53610-339-7
Pages From 1 to 28

From Chestnuts to Luxurious Marrón Glacé: A Successful Marketing and Positioning Experience

Authors Calvo-Porral, Cristina. Normand Bourgault
Book The Meaning of Local Foods: A Food Marketing Management Perspective
Vol. 5 Publishing: Institute of Food Products Marketing.
ISBN: 1540-4102
Pages From 1 to 110

Food for thougth: the food waste global issue

Authors Cristina Calvo-Porral. Valentín-Alejandro Martínez-Fernández. Mª Magdalena Rodríguez-Fernández
Book Experiencias en la modelización de la toma de decisiones en la salud humana, medio ambiente y desarrollo humano
Vol. 1 Publishing: Universidad de Granada.
ISBN: 978-84-606-5638-8
Pages From 1 to 23

What's up in Neuroscience?: Review and update of relationships among Neuroscience, Marketing and Economics

Authors Valentín-Alejandro Martínez-Fernández. Óscar Juanatey-Boga. Cristina Calvo-Porral
Book Social Neurocommunication: Applying the findings from Neursciences and Network Theory to the Science and Communication Industr
Vol. 1 Publishing: Media XXI. Formalpress LDA.
ISBN: 978-989-729-134-0
Pages From 1 to 16

Neuroeconomics and Neuromarketing: What¿s up in Neuroscience?

Authors Valentín-Alejandro Martínez-Fernández. Oscar Juanatey Boga. Cristina Calvo Porral
Book Social Neurocommunication: Applying the findings from Neursciences and Network Theory to the Science and Communication Industr
Publishing: Media XXI. Formalpress LDA.
ISBN: 978-989-729-134-0
Pages From 181 to 194

La mujer rural en Galicia: La importancia de la mujer rural en el sector textil-confección gallego

Authors Calvo-Porral, Cristina. Domingo Javier Calvo Dopico
Book Muller rural galega. Tecendo redes para o novo milenio
Vol. 1 Publishing: GESBIBLO.
ISBN: 978-84-96667983
Pages From 58 to 77

Technology Behavior of Millennials: An approach through the Uses and Gratifications Theory

Autor Rogelio Pesqueira Sánchez
Director/s Cristina Calvo Porral; José Andrés Faíña Medín
Scope Facultad de Economía y Empresa
Qualification Sobresaliente Cum Laude

El comportamiento de los consumidores ante los cambios en las industrias de red: el caso de las telecomunicaciones y servicios móviles

Autor Manuel Vicente Nieto Mengotti
Director/s Cristina Calvo Porral Andrés Faíña Medín
Scope Facultad Economia y Empresa
Qualification Sobresaliente Cum Laude

The influence of consumer involvement with ICTs in mobile service behavior
XXIX Jornadas Hispano-Lusas de Gestion Científica
International

Authors Manuel Nieto Mengotti, Cristina Calvo Porral
Place Osuna (España)

Food consumption elicited emotions: Does involvement play a moderating role?
XXVIII Jornadas Luso Españolas de Gestión Científica
International

Authors Cristina Calvo-Porral, Agustin Ruiz Vega, Jean-Pierre Lévy Mangin
Organization Instituto Politécnico da Guarda
Place Guarda (Portugal)

Profiling beer consumer segments: An approach through a clustered-based analysis
XXVIII Jornadas Luso Españolas de Gestión Científica
International

Authors Cristina Calvo-Porral, Javier Orosa González
Organization Instituto Politécnico da Guarda
Place Guarda (Portugal)

A clustered-based segmentation of specialty food retail customers: From "cherry-pickers" to "foodies"
XXX Congreso Internacional de Marketing-AEMARK
International

Authors Cristina Calvo Porral, Jean-Pierre Lévy Mangin
Organization UNIVERSIDAD AUTÓNOMA DE BARCELONA
Place Barcelona (España)

The role of generational cohort in technology behavior: Comparing Millennials and Generation X
XXX Congreso Internacional de Marketing-AEMARK
International

Authors Cristina Calvo-Porral, Rogelio Pesqueira Sanchez
Organization UNIVERSIDAD AUTÓNOMA DE BARCELONA
Place Barcelona (España)

The Role of Perceived Quality in Private Label Brands' Purchase Intention
XXVII Jornadas Hispano Lusas de Gestión Científica
International

Authors Calvo-Porral, Cristina, Jean-Pierre Lévy Mangin
Place Benidorm (España)

What factors attract customers to the mall?: Examining the Pull Factors of Shopping Malls
XXVII Jornadas Hispano Lusas de Gestión Científica
International

Authors Jean-Pierre Lévy Mangin, Calvo-Porral, Cristina
Place Benidorm (España)

Examining the role of product involvement in consumption elicited emotions
XXIX Congreso Internacional de Marketing (AEMARK)
International

Authors Cristina Calvo-Porral, Agustin Ruiz Vega, Jean-Pierre Lévy Mangin
Organization UNIVERSIDAD DE SEVILLA
Place Sevilla (España)

A typlogy categorization of millennials in their technology behavior
XXIX Congreso Internacional de Marketing (AEMARK)
International

Authors Cristina Calvo-Porral, Rogelio Pesqueira Sanchez, José Andrés Faiña Medín
Organization UNIVERSIDAD DE SEVILLA
Place Sevilla (España)

Would you trust de "DIA" tomato sauce?: The role of consumer trust on purchasing food store brands
XXVIII Congreso Nacional de Marketing AEMARK
National

Authors Cristina Calvo-Porral, Jean-Pierre Lévy Mangin
Place León (España)

Specialty Retailing: Examining the influence of Shopping Frequency
XXVIII Congreso Nacional de Marketing AEMARK
National

Authors Cristina Calvo-Porral, Jean-Pierre Lévy Mangin
Place León (España)

Interaction between involvement and product consumption emotions in the spanish wine market
XXVI Congreso ACEDE
International

Authors Agustin Ruiz Vega, Cristina Calvo-Porral, Jean-Pierre Lévy Mangin
Organization Asociación Científica de Economía y Dirección de la Empresa
Place Vigo (España)

¿Qué hace creíbles a los medios de comunicación?: Análisis desde su valor de marca
XXV Jornadas Hispano-lusas de Gestión Científica
International

Authors Cristina Calvo-Porral, Valentín Martínez Fernández, Oscar Juanatey Boga
Organization Universidad de Vigo (UV)
Place Ourense (España)

What's up in smartphone services?: Analysis of switching costs, customer satisfaction and loyalty in the Spanish market
XXVI Congreso Nacional de Marketing- AEMARK
National

Authors Cristina Calvo-Porral, Jean-Pierre Lévy Mangin
Organization Universidad Miguel Hernández de Elche (UMH)
Place Elche/Elx (España)

Private Label Brands: Measuring the role of image, loyalty and manufacturer identification
XXVI Congreso Nacional de Marketing- AEMARK
National

Authors Cristina Calvo-Porral, Mark Lang
Organization Universidad Miguel Hernández de Elche (UMH)
Place Elche/Elx (España)

Customer Satisfaction and Switching intention in Mobile Services: Does the type of subscription contract matter?
XXVII Congreso Nacional de Marketing AEMARK
National

Authors Calvo-Porral, Cristina, J. Andrés Faíña Medín, Manuel Nieto Mengotti
Organization UNIVERSIDAD PÚBLICA DE NAVARRA
Place Pamplona/Iruña (España)

Is the European Economic Downturn leading to Food Price Reduction?
XXVII Congreso Nacional de Marketing AEMARK
National

Authors Calvo-Porral, Cristina, John Leighton Stanton, Jean-Pierre Lévy Mangin
Organization UNIVERSIDAD PÚBLICA DE NAVARRA
Place Pamplona/Iruña (España)

¿Moda democrática o exclusiva?: Análisis del valor de las marcas Zara y Carolina Herrera en el mercado español.
XXV Jornadas Hispano-lusas de Gestión Científica
International

Authors Calvo-Porral, Cristina, Jean-Pierre Lévy Mangin
Organization Universidad de Vigo (UV)
Place Ourense (España)

Costes de cambio, satisfacción y lealtad en el sector servicios: una aproximación al sector de la comunicación móvil
XXIV Jornadas hispanolusas de gestión cientifica
International

Authors Cristina Calvo-Porral, Jean-Pierre Lévy Mangin
Organization Escuela Superior de Tecnología y Gestión, del Instituto Politécnico de Leiría
Place Ourense (España)

Relational, Functional benefits and Customer Value in Large Retailing: A Cross-Format comparative analysis
International Food Marketing Research Symposium
International

Authors Cristina Calvo-Porral, José Andrés Faiña Medín, Paulino Montes-Solla
Organization St Joseph University (Philadelphia, USA) y Aarhus Uninversity
Place Aarhus (Dinamarca)

Local Brands and Local Heroes: Evidence from consumers' evaluations in the Spanish Beer Market
XXV Congreso Nacional de Marketing- AEMARK
National

Authors Cristina Calvo-Porral, Jean-Pierre Lévy Mangin
Organization UNIVERSIDAD DE BARCELONA
Place Barcelona (España)

Aproach to the Brand Equity in the beer market: Analysis of a domestic and an imported brand
International Conference on Applied Business & Economics (ICABE 2012)
International

Authors Cristina Calvo-Porral, Paulino Montes-Solla
Organization University of Cyprus
Place Nicosia (Chipre)

Dimensions of Brand Equity in the Beverage Sector: an approach to the beer market
International Conference on Applied Business & Economics (ICABE 2012)
International

Authors Cristina Calvo-Porral, Isabel Novo-Corti
Organization International Conference on Applied Business & Economics
Place Nicosia (Chipre)

Análisis de los valores y actitudes de los jóvenes universitarios hacia la discapacidad
XXII Jornadas Luso-Espanholas de Gestao Científica
International

Authors Isabel Novo-Corti, Jesús Miguel Muñoz Cantero, Cristina Calvo Porral
Organization UNIVERSIDADE DE TRÁS-OS-MONTES E ALTO DOURO (UTAD)
Place Vila Real (Portugal)

Estrategia de Internacionalización de la marca de moda Carolina Herrera: ¿Lujo democrático o máxima exclusividad?
XXII Jornadas Luso Espanholas de Gestao Científica
International

Authors Cristina Calvo-Porral, Domingo Javier Calvo Dopico
Organization UNIVERSIDADE DE TRÁS-OS-MONTES E ALTO DOURO (UTAD)
Place Vila Real (Portugal)

Design and Brand Image as sources of Equity in International Fashion Markets
XXIII Congreso Nacional de Marketing- AEMARK
National

Authors Domingo Javier Calvo Dopico, Cristina Calvo-Porral
Organization Universidad Jaume I
Place Castellón de la Plana/Castelló de la Plana (España)

Inclusión de los estudiantes universitarios con discapacidad en entornos normalizados: la importancia de las actitudes de los compañeros
VIII Jornadas Científicas Internacionales de Investigación sobre Discapacidad
International

Authors Novo-Corti, Isabel, Barreiro-Gen, María, Ramil Díaz, María, Calvo Porral, Cristina, Varela Candamio, Laura, Muñoz Cantero, Jesús Miguel, Vieites Ponte, Carlos
Place Salamanca (España)

Deseos de participación en organismos de apoyo a la discapacidad entre los estudiantes universitarios de ciencias de la educación: el caso de la Universidad de A Coruña
ICSD - International Congress on Social Diversity
International

Authors Isabel Novo-Corti, Cristina Calvo-Porral, Miguel Muñoz -Cantero
Place Santiago de Compostela (España)

Fashion Brand Carolina Herrera Internationalization Strategy: A Democratic Luxury?
International Conference on Applied Business & Economics . ICABE 2011
International

Authors Cristina Calvo-Porral
Organization University of Piraeus
Place Atenas (Grecia)

Fashion and Textile Sector Internationalization: Production and Subcontracting Strategies in a World Liberalization basis
International Conference on Applied Business & Economics . ICABE 2011
International

Authors Cristina Calvo-Porral
Organization University of Piraeus
Place Atenas (Grecia)

Design and Brand as sources of Diferentiation in International Textile-Clothing and Fashion Markets
7th Global Brand Conference of the Academy of Marketing
International

Authors Domingo Javier Calvo Dopico, Cristina Calvo-Porral
Organization Said Business School (Universidad de Oxford)
Place Oxford (Reino Unido)

Fashion Brand Carolina Herrera Internationalization strategy: Democratic Luxury o Maximum Exclusiveness?
International Conference on Applied Business & Economics - ICABE 2011
International

Authors Cristina Calvo Porral, Domingo Javier Calvo Dopico
Place Piraeus (Grecia)

Análisis de la cadena de valor del sector textil-confección y fuentes de diferenciación en los mercados internacionales de Moda
XXII Congreso Nacional de Marketing - AEMARK
National

Authors Domingo Javier Calvo Dopico, Cristina Calvo Porral
Place Oviedo (España)

Design and Brand Image: Sources of Equity and Differentiation in International Fashion Markets
International Conference on Applied Business & Economics (ICABE-2010)
International

Authors Cristina Calvo-Porral, Domingo Javier Calvo Dopico
Place Coruña, A (España)

Competitive Strategy and Branding in International Fashion Markets: Analysis of the Galician Textile-clothing SMEs
International Conference on Applied Business & Economics (ICABE-2010)
International

Authors Domingo Javier Calvo Dopico, Cristina Calvo-Porral
Place Coruña, A (España)

Branding, positioning and competitive strategy in international Fashion Markets: the role of Intangible assets
6th International Conference of the Academy of Marketing
International

Authors Cristina Calvo-Porral, Domingo Javier Calvo Dopico
Organization Universidad Ramon Llull
Place Barcelona (España)

Estrategias de Internacionalización de la Producción y localización en el sector Textil y de la Confección en el contexto de la UE: análisis del caso gallego.
XX Jornadas hispano-lusas de gestión Cientifica
International

Authors Cristina Calvo-Porral, Domingo Javier Calvo Dopico
Organization Instituto politecnico de Setúbal
Place Setubal (Portugal)

Estrategias de internacionalización de producción en el sector textil y de la confección en el contexto de la UE: Análisis del caso Gallego
XIX Congreso Hispano-Luso de Gestión Científica
International

Authors Domingo Javier Calvo Dopico, Cristina Calvo Porral
Place Sevilla (España)

Capacidad de producción y marcas. Importancia en la comercialización de vinos de calidad
XVIII Luso-Spanish Conference on Management
International

Authors Domingo Javier Calvo Dopico, Felix Blazquez Lozano, Cristina Calvo Porral
Place Porto (Portugal)

El sector textil confección gallego ante la liberalización del mercado: Análisis Estrátegico y perspectivas futuras
XVIII Luso-Spanish Conference on Management
International

Authors Domingo Javier Calvo Dopico, Cristina Calvo Porral
Place Porto (Portugal)

Estrategias en la producción y distribución de las PYMES del sector textil confección gallego ante la liberación del mercado
XXII Reunión Anual de la Asociación Española de Economía Aplicada (ASEPELT)
National

Authors Domingo Javier Calvo Dopico, Cristina Calvo Porral
Organization Universidad de Barcelona
Place Barcelona (España)

El sector textil-confección gallego ante la liberalización del mercado: Análisis estratégico y perspectivas futuras
XXI Reunión Anual ASEPELT 2007
National

Authors Domingo Javier Calvo Dopico, Cristina Calvo Porral, Felix Blazquez Lozano, Laurentino Bello Acebrón
Place Valladolid (España)

Importancia de la notoriedad, calidad percibida e imagen en el mercado vitivinicola
XXI Reunión Anual ASEPELT 2007
National

Authors Domingo Javier Calvo Dopico, Felix Blazquez Lozano, Cristina Calvo Porral
Place Valladolid (España)