José María Losada López File.

Subject and involved studies	Type	Total hours
Final Year Dissertation Degree in Economics	Compulsory	1
Final Year Dissertation Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law Degree in Bussiness Administration	Compulsory	13
Final Year Dissertation Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies Concurrent Programme of Studies for Degree in Tourism and Degree in Business Science Degree in Business Studies	Compulsory	1.5
Master's Dissertation Master in Business Administration	Compulsory	1.5
Work Placement Degree in Economics	Optional	3
Work Placement Master in Business Administration	Compulsory	13

Subject and involved studies

Type

Distance hours

Total hours

Final Year Dissertation

Degree in Economics

Compulsory

Final Year Dissertation

Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law

Degree in Bussiness Administration

Compulsory

Final Year Dissertation

Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies

Concurrent Programme of Studies for Degree in Tourism and Degree in Business Science

Degree in Business Studies

Compulsory

1.5

Master's Dissertation

Master in Business Administration

Compulsory

1.5

Work Placement

Degree in Economics

Optional

Work Placement

Master in Business Administration

Compulsory

Subject and involved studies	Type	Total hours
Commercial Distribution Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law Degree in Bussiness Administration	Compulsory	87
Final Year Dissertation Degree in Economics	Compulsory	8
Final Year Dissertation Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law Degree in Bussiness Administration	Compulsory	56
Human Resources and Managerial Skills in Fashion Firms BA Degree in Fashion Industry Management	Compulsory	27
Introduction to Marketing Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law Degree in Bussiness Administration	Compulsory	19
Master's Dissertation Master in Business Administration	Compulsory	6
Pricing and Distribution of Animation and Video Games Degree in Digital Creation, Animation and Video Games	Optional	31.5
Strategic Management through Business Simulation Master in Business Administration	Compulsory	22

Subject and involved studies

Type

Distance hours

Total hours

Commercial Distribution

Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law

Degree in Bussiness Administration

Compulsory

Final Year Dissertation

Degree in Economics

Compulsory

Final Year Dissertation

Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law

Degree in Bussiness Administration

Compulsory

Human Resources and Managerial Skills in Fashion Firms

BA Degree in Fashion Industry Management

Compulsory

Introduction to Marketing

Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law

Degree in Bussiness Administration

Compulsory

Master's Dissertation

Master in Business Administration

Compulsory

Pricing and Distribution of Animation and Video Games

Degree in Digital Creation, Animation and Video Games

Optional

31.5

Strategic Management through Business Simulation

Master in Business Administration

Compulsory

Subject and involved studies	Type	Total hours
Business Degree in Audiovisual Communication	Core	8
Business Game Master in Business Administration	Compulsory	22
Commercial Distribution Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law Degree in Bussiness Administration	Compulsory	67
Marketing Engineering Degree in Industrial Design and Product Development	Compulsory	40
Pricing and Distribution of Animation and Video Games Degree in Digital Creation, Animation and Video Games	Optional	31.5
Product and Market Master's Degree in Industrial Design Engineering	Compulsory	14

Subject and involved studies

Type

Distance hours

Total hours

Business

Degree in Audiovisual Communication

Core

Business Game

Master in Business Administration

Compulsory

Commercial Distribution

Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law

Degree in Bussiness Administration

Compulsory

Marketing

Engineering Degree in Industrial Design and Product Development

Compulsory

Pricing and Distribution of Animation and Video Games

Degree in Digital Creation, Animation and Video Games

Optional

31.5

Product and Market

Master's Degree in Industrial Design Engineering

Compulsory

Subject and involved studies	Type	Total hours
Business Degree in Audiovisual Communication	Core	21
Business Game Master in Business Administration	Compulsory	15
Commercial Distribution Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law Degree in Bussiness Administration	Compulsory	75
Final Year Dissertation Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law Degree in Bussiness Administration	Compulsory	4
Pricing and Distribution of Animation and Video Games Degree in Digital Creation, Animation and Video Games	Optional	31.5
Product and Market Master's Degree in Industrial Design Engineering	Compulsory	18
Work Placement Degree in Economics	Optional	6
Work Placement Degree in Bussiness Administration	Optional	3

Subject and involved studies

Type

Distance hours

Total hours

Business

Degree in Audiovisual Communication

Core

Business Game

Master in Business Administration

Compulsory

Commercial Distribution

Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law

Degree in Bussiness Administration

Compulsory

Final Year Dissertation

Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law

Degree in Bussiness Administration

Compulsory

Pricing and Distribution of Animation and Video Games

Degree in Digital Creation, Animation and Video Games

Optional

31.5

Product and Market

Master's Degree in Industrial Design Engineering

Compulsory

Work Placement

Degree in Economics

Optional

Work Placement

Degree in Bussiness Administration

Optional

Subject and involved studies	Type	Total hours
Commercial Distribution Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law Degree in Bussiness Administration	Compulsory	117
Final Year Dissertation Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law Degree in Bussiness Administration	Compulsory	2.66
Final Year Dissertation Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies Concurrent Programme of Studies for Degree in Tourism and Degree in Business Science Degree in Business Studies	Compulsory	2.66
Market Research Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law Degree in Bussiness Administration	Compulsory	50
Product and Market Master's Degree in Industrial Design Engineering	Compulsory	18

Subject and involved studies

Type

Distance hours

Total hours

Commercial Distribution

Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law

Degree in Bussiness Administration

Compulsory

117

Final Year Dissertation

Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law

Degree in Bussiness Administration

Compulsory

2.66

Final Year Dissertation

Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies

Concurrent Programme of Studies for Degree in Tourism and Degree in Business Science

Degree in Business Studies

Compulsory

2.66

Market Research

Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law

Degree in Bussiness Administration

Compulsory

Product and Market

Master's Degree in Industrial Design Engineering

Compulsory

Subject and involved studies	Type	Distance hours	Total hours
Commercial Distribution Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law Degree in Bussiness Administration	Compulsory	0	114
Strategic Marketing of Video Games Master´s Degree in Designs, Development and Marketing of Videogames	Compulsory	0	38

Subject and involved studies

Type

Distance hours

Total hours

Commercial Distribution

Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law

Degree in Bussiness Administration

Compulsory

114

Strategic Marketing of Video Games

Master´s Degree in Designs, Development and Marketing of Videogames

Compulsory

Quarter	Day	Site
1st quarter	Monday 10:00 a 14:00	MS Teams o en el Despacho 219A, previa cita solicitada por email
1st quarter	Tuesday 10:00 a 13:00	MS Teams o en el Despacho 113A, previa cita solicitada por email.
2nd quarter	Friday 10:00 a 14:00	MS Teams o en el Despacho 219A, previa cita solicitada por email

Quarter

Day

Site

1st quarter

Monday
10:00 a 14:00

MS Teams o en el Despacho 219A, previa cita solicitada por email

1st quarter

Tuesday
10:00 a 13:00

MS Teams o en el Despacho 113A, previa cita solicitada por email.

2nd quarter

Friday
10:00 a 14:00

MS Teams o en el Despacho 219A, previa cita solicitada por email


Consumer and sport: behavioral analysis and new lifestyle
Sports marketing and branding: brand positioning, brand management and value creation. Estrella Galicia’s marketing strategy through RC Deportivo de La Coruña, Moto GP and Formula 1

Consumer and sport: behavioral analysis and new lifestyle

Sports marketing and branding: brand positioning, brand management and value creation. Estrella Galicia’s marketing strategy through RC Deportivo de La Coruña, Moto GP and Formula 1


Analysis of sustainable development in the fast fashion industry
Consumer psychology: Zeigarnik effect in the market.
Digital marketing: Analysis of the footwear sector in Spain
E-Commerce development possibilities in a local environment
Inbound Marketing Strategies and Metrics. Kings League Case Study
Neuromarketing: Theoretical approach and empirical study using databases
Psychological factors of the consumer and local commerce
Social Media Marketing: Reputation Crisis
The importance of nostalgia for the consumer.

Analysis of sustainable development in the fast fashion industry

Consumer psychology: Zeigarnik effect in the market.

Digital marketing: Analysis of the footwear sector in Spain

E-Commerce development possibilities in a local environment

Inbound Marketing Strategies and Metrics. Kings League Case Study

Neuromarketing: Theoretical approach and empirical study using databases

Psychological factors of the consumer and local commerce

Social Media Marketing: Reputation Crisis

The importance of nostalgia for the consumer.


Business plan for the fitness sector

Business plan for the fitness sector


Business model for the commercialization of wooden furniture
Tomorrow's Automotive sector

Business model for the commercialization of wooden furniture

Tomorrow's Automotive sector

O TALENTIÑO FERROLTERRA 2025: GESTIÓN, ADMINISTRACIÓN Y COMUNICACIÓN

Funding entity	XABIER PEREZ VIZCAINO
Main researches	JOAQUIN ENRIQUEZ DIAZ-BEGOÑA ALVAREZ GARCIA- VERONICA CRESPO PEREIRA-JOSE MARIA LOSADA LOPEZ-LUCIA MATO LOPEZ-EVA SANCHEZ AMBOAGE
Type	Contrato
Dates	From 04/02/2025 to 04/05/2025

O TALENTIÑO FERROLTERRA 2024: GESTION, ADMINISTRACION Y COMUNICACIÓN

Funding entity	XABIER PEREZ VIZCAINO
Main researches	BEGOÑA ALVAREZ GARCIA-VERONICA CRESPO PEREIRA-JOAQUIN ENRIQUEZ DIAZ-JOSE MARIA LOSADA LOPEZ-EVA SANCHEZ AMBOAGE
Type	Contrato
Dates	From 04/04/2024 to 04/07/2024

HUELLA DE EMPLEO

Funding entity	FUNDACION KNOWCOSTERS
Main researches	JOSE LOPEZ RODRIGUEZ- JOSE MARIA LOSADA LOPEZ
Type	Contrato
Dates	From 01/03/2024 to 01/03/2025

INFORME TECNICO SOBRE O APOIO AO EMPRENDEMENTO, AUTOEMPREGO E ECONOMIA SOCIAL EN GALICIA

Funding entity	TECAD OPOSICIONES
Main researches	MARIA DEL CARMEN GAGO CORTES- JOSE MARIA LOSADA LOPEZ
Type	Contrato
Dates	From 13/12/2023 to 13/04/2024

Ayuda para la consolidación y estructuración de unidades de investigación competitivas del sistema gallego de I+D+i (GRC 2020): Grupo C+D (ED431C 2020/26)

Funding entity	Consellería de Innovación e Industria
Main researches	Emma Mª Iglesias Vázquez
Type	Proyecto Programas Autonomicos
Dates	From 01/01/2020 to 31/12/2023

Apoio para a elaboración do Plan de Acción para o proxecto Mainstreaming Responsible lnnovation in European S3 (MARIE)

Funding entity	Axencia Galega de Innovación
Main researches	Paulino Montes Solla, J. Andrés Faíña Medín, Jesús López Rodríguez, Antonio García Lorenzo, José María Losada-Lopez
Type	Contrato
Dates	From 03/11/2019 to 30/11/2019

Aproximación á metodoloxía da Estratexia Metropolitana de Innovación (InnovaCM)

Funding entity	AYUNTAMIENTO DE A CORUÑA
Main researches	Jesús López Rodríguez y Domingo Calvo Dopico
Type	Contrato
Dates	From 01/01/2018 to 31/12/2018

Asesoramiento en el Plan de Innovación Balidea 2020: Golfcapp. Descubrimiento de clientes, definición del producto y estrategia de entrada al mercado del visualizador de imagenes golfcapp para mejorar la práctica del swing. Empresa Balidea Consulting and Programming S.L.

Funding entity	Programa Innova Peme, financiado con cargo al FEDER de la GAIN (Galician Innovation Agency)
Main researches	J. Andres Faíña, Antonio Garcia-Lorenzo, Paulino Montes-Sollla, José María Losada Lopez, Sergio Ramirez Lopez
Type	Contrato
Dates	From 15/06/2018 to 15/11/2018

Identificación e selección de boas practicas de investigación e innovación responsable (Responsible Research and Innovation) en el Proyecto MARIE (Main Streaming Responsible Research and Innovation in Europe)

Funding entity	Axencia Galega de Innovacion (Galician Innovation Agency, GAIN)
Main researches	J. Andres Faíña, Antonio Garcia-Lorenzo, Jesus Lopez Rodriguez, Paulino Montes Solla, José María Losada López
Type	Contrato
Dates	From 02/01/2018 to 21/12/2018

Ayudas para la mejora, creación, reconocimiento y estructuración de agrupaciones estratégicas del Sistema Universitario de Galicia (S.U.G.): Red de Investigación Interuniversitaria (ECOBAS)

Funding entity	Xunta de Galicia, Consellería de Innovación,Industria e Comercio
Main researches	Carlos Hervés Beloso
Type	Proyecto Programas Autonomicos
Dates	From 01/01/2018 to 31/12/2020

Ayuda para la consolidación y estructuración de unidades de investigación competitivas del sistema gallego de I+D+i (GRC 2016): Grupo C+D (ED431C2016-007)

Funding entity	Consellería de Innovación e Industria
Main researches	Emma Mª Iglesias Vázquez
Type	Proyecto Programas Autonomicos
Dates	From 01/01/2016 to 31/12/2020

Ayudas para la mejora, creación, reconocimiento y estructuración de agrupaciones estratégicas del Sistema Universitario de Galicia (S.U.G.): Red de Investigación Interuniversitaria (ECOBAS)

Funding entity	Xunta de Galicia, Consellería de Innovación,Industria e Comercio
Main researches	Carlos Hervés Beloso
Type	Proyecto Programas Autonomicos
Dates	From 01/01/2015 to 31/12/2017

AudienceLab

Funding entity	CLAG-Cluster Audiovisual de Galicia
Main researches	Cristina Calvo Porral y Andrés Faíña
Type	Contrato
Dates	From 01/11/2014 to 31/03/2015

Delivering Policy Analysis on the Performance of Cohesion Policy 2011 (continuación)

Funding entity	Comisión Europea
Main researches	José Andrés Faíña Medín y Jesús López-Rodríguez
Type	Contrato
Dates	From 01/01/2013 to 31/12/2013

Delivering Policy Analysis on the Performance of Cohesion Policy 2011

Funding entity	COMISIÓN EUROPEA
Main researches	José Andrés Faíña Medín y Jesús López-Rodríguez
Type	Contrato
Dates	From 01/03/2011 to 01/04/2012

2021
2016

Neophobia and seaweed consumption: Effects on consumer attitude and willingness to consume seaweed

Authors	Chema Losada-Lopez, D. Calvo Dopico, Faíña, Andrés
Journal	International Journal of Gastronomy and Food Science Vol. 24 (pages 100338 to 100338)
DOI	https://doi.org/10.1016/j.ijgfs.2021.100338

Can Marketing help in tackling Food Waste?: Proposals in Developed Countries

Authors	Cristina Calvo-Porral, José Andrés Faiña Medín, Chema Losada Lopez
Journal	JOURNAL OF FOOD PRODUCTS MARKETING
DOI	https://doi.org/10.1080/10454446.2017.1244792

Consumers' quality evaluation of a new food product: evedence from seaweeds in Spanish market
XXXI International Marketing Conference AEMARK 2019
International

Authors	Chema Losada-Lopez, Andres Faina, Paulino Montes-Solla
Place	Cáceres (España)

Game Theory and Edible Seaweed: Improving Information and overcome Neophobia in Western Countries
International Food Marketing Research Symposium (IFMRS) 2018
International

Authors	José Andrés Faiña Medín, Chema Losada-Lopez, Paulino Montes-Solla
Organization	Institute of Food Products Marketing, University of Tampa (USA)
Place	Bournemouth (Reino Unido)

La comunicación persuasiva en los nuevos productos de alimentación: el uso de la digura de los chefs en la credibilidad de la información
III simposio internacional sobre gestión de la comunicación. La innovación de la innovación. Del medio al contenido predictivo
International

Authors	Chema Losada-Lopez, Paulino Montes-Solla, José Andrés Faiña Medín
Organization	Facultad de Economía y Empresa
Place	Coruña, A (España)

Innovación y Emprendimiento: Ordenando el rompecabezas de la Nueva Gestión Empresarial de la Innovación
XXXI Congreso Anual de la Academia Europea de Dirección y Economía de la Empresa (AEDEM)
International

Authors	José Andrés Faiña Medín, Chema Losada-Lopez, Paulino Montes-Solla
Organization	Academia Europea de Dirección y Economía de la Empresa (AEDEM)
Place	Madrid (España)

Innovación y Emprendedurismo: Ordenando el rompecabezas de la nueva gestión empresarial de la innovación.
6th Iberian Conference on Entrepreneurship (CIEM 2016)
International

Authors	José Andrés Faiña Medín, Chema Losada-Lopez, Paulino Montes-Solla
Organization	Iberian Conference on Entrepreneurship
Place	Coruña, A (España)

Department	Business
Knowledgment area	Market Research and Commercialisation
Research	Research group Investigación en Marketing Aplicado
Research lines	No data available from Curriculum Management System at UDC. (SUXI).
Contacto	UDC directory
Orcid id0000-0001-9477-9235 ResearcherIDM-5379-2015 Scopus57192589246

PhD José María Losada López

Profesor axudante doutor (LOSU) (AXU-DR-LOSU)

Teaching

Subjects taught

Faculty of Economics and Business

EOG works and final master thesis directed

Research results

Positions

Claustro

Restantes categorías de PDI

Xunta da Facultade de Economía e Empresa

Vocal PDI

Consello do Departamento Empresa

PDI (Membros Natos)

Consello do Departamento Empresa

PDI (Membros Natos)

Consello do Departamento Empresa

Vocal PDI

Xunta da Facultade de Economía e Empresa

Vocal PDI

Comisión de investigación

Representantes de los Estudiantes

Comisión de Organización Académica e Profesorado

Estudiantes

Comité de Dirección de la EIDUDC

Representantes de los Estudiantes