| Department | Humanities |
| Knowledgment area | Library Science and Documentation |
| Research | Research group Historia, Arqueologia, Documentación y Cultura |
| Research lines | Marketing de servicios de información, marketing cultural, promoción de bibliotecas, alfabetización informacional, comunicación científica |
| Contacto | UDC directory |
| Orcid id0000-0002-9277-266X ResearcherIDP-7755-2015 Scopus8652793800 | |
This section shows the teaching given in degrees, masters and other officers studies in last 6 years.
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Spanish System of Museums, Archives and Libraries
MA in Advanced Studies in Museums, Archives and Libraries
|
Compulsory | 0 | 21 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Information and Cultural Marketing
MA in Advanced Studies in Museums, Archives and Libraries
MA in Advanced Studies in Museums, Archives and Libraries
|
Optional | 0 | 21 |
|
Promotions of Services in Information Units
Degree in Information and Library Science
|
Optional | 0 | 42 |
|
Quality Management in Information Services
Degree in Information and Library Science
|
Compulsory | 0 | 42 |
|
Sources of Information and Digital Resources
Degree on Digital Management of Information and Documents
|
Compulsory | 0 | 42 |
|
Studies of Users
Degree in Information and Library Science
|
Compulsory | 0 | 42 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Information and Cultural Marketing
MA in Advanced Studies in Museums, Archives and Libraries
MA in Advanced Studies in Museums, Archives and Libraries
|
Optional | 0 | 11 |
|
Master's Dissertation
MA in Advanced Studies in Museums, Archives and Libraries
|
Compulsory | 0 | 24 |
|
Promotions of Services in Information Units
Degree in Information and Library Science
|
Optional | 0 | 42 |
|
Quality Management in Information Services
Degree in Information and Library Science
|
Compulsory | 0 | 42 |
|
Sources of Information and Digital Resources
Degree on Digital Management of Information and Documents
|
Compulsory | 0 | 63 |
|
Studies of Users
Degree in Information and Library Science
|
Compulsory | 0 | 42 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Bibliography and Information Sources
Degree in Humanities
Degree in Information and Library Science
|
Compulsory | 0 | 21 |
|
Final Year Dissertation
Degree in Humanities
|
Compulsory | 0 | 6 |
|
Final Year Dissertation
Degree in Information and Library Science
|
Compulsory | 0 | 12 |
|
Information and Cultural Marketing
MA in Advanced Studies in Museums, Archives and Libraries
MA in Advanced Studies in Museums, Archives and Libraries
|
Optional | 0 | 32 |
|
Promotions of Services in Information Units
Degree in Information and Library Science
|
Optional | 0 | 42 |
|
Quality Management in Information Services
Degree in Information and Library Science
|
Compulsory | 0 | 42 |
|
Studies of Users
Degree in Information and Library Science
|
Compulsory | 0 | 42 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Bibliographical-Documentary Heritage and Archiving
MA in Advanced Studies in Museums, Archives and Libraries
|
Compulsory | 0 | 21 |
|
Final Year Dissertation
Degree in Information and Library Science
|
Compulsory | 0 | 6 |
|
Information and Cultural Marketing
MA in Advanced Studies in Museums, Archives and Libraries
MA in Advanced Studies in Museums, Archives and Libraries
|
Optional | 0 | 21 |
|
Promotions of Services in Information Units
Degree in Information and Library Science
|
Optional | 0 | 42 |
|
Quality Management in Information Services
Degree in Information and Library Science
|
Compulsory | 0 | 42 |
|
Studies of Users
Degree in Information and Library Science
|
Compulsory | 0 | 42 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Bibliographical-Documentary Heritage and Archiving
MA in Advanced Studies in Museums, Archives and Libraries
|
Compulsory | 0 | 30 |
|
Information and Cultural Marketing
MA in Advanced Studies in Museums, Archives and Libraries
MA in Advanced Studies in Museums, Archives and Libraries
|
Optional | 0 | 21 |
|
Management of Cultural Companies and Institutions
Degree in Humanities
Degree in Information and Library Science
Degree in Information and Library Science
|
Core | 0 | 63 |
|
Promotions of Services in Information Units
Degree in Information and Library Science
|
Optional | 0 | 42 |
|
Quality Management in Information Services
Degree in Information and Library Science
|
Compulsory | 0 | 42 |
|
Specialised Information Sources
Degree in Information and Library Science
|
Compulsory | 0 | 42 |
Directed or codirected by current teacher since 2013 year.
| Gamification as a strategy for reading promotion in public libraries: The case of the Juan Compañel Public Library of Vigo |
| National Historical Archives Websites Promotional Value Assessment |
| Promotion of reading as an education strategy |
| Proposal of a promotion plan for the School Library of CPI Atios |
| Reading and digital natives: Strategies for reading promotion from Public Libraries |
| The situation of the Intangible Cultural Galician Heritage: conceptualization and value |
| The university library at the service of research; approach from the marketing perspective |
| User interaction through Facebook: study of the A Coruña Municipal Libraries. |
Select merit type and year to query research merits.
Campo Editorial y Cultura Autonómica: Institucionalización e Industialización del libro en Galicia (1978-2026)
| Funding entity | Ministerio de Ciencia e Innovación |
| Main researches | SAMARTÍN LÓPEZ-IGLESIAS, ROBERTO |
| Type | Proyecto Programas Nacionales |
| Dates | From 01/09/2023 to 31/08/2027 |
Catalogación archivo fotográfico del archivo del Tercio Norte de Infantería de Marina de Ferrol Cuartel de Dolores
| Funding entity | CONSELLO DA CULTURA GALEGA |
| Main researches | María de las Nieves Peiró Graner |
| Type | Contrato |
| Dates | From 05/05/2015 to 30/04/2016 |
Visibilidade do sistema galego de I+D+i: deseño dun portal de acceso global ao coñecemento.
| Type | Proyecto Otros Programas |
| Dates | From 05/12/2009 to 04/12/2011 |
Visibilidad del sistema gallego de I+D+i: diseño de un portal de acceso global al conocimiento
| Funding entity | Xunta de Galicia |
| Main researches | Viviana Fernández Marcial |
| Type | Proyecto Programas Autonomicos |
| Dates | From 04/12/2009 to 30/09/2012 |
Impacto de la Inteligencia Artificial en el comportamiento informacional: elementos para el debate
| Authors | Viviana Fernández Marcial, Liliana Estevez |
| Journal | Bibliotecas. Anales de investigación Vol. 18 Num. 3 |
Competencias informacionales y estrategias de intervención
| Authors | Viviana Fernández Marcial |
| Journal | Ruta Maestra Vol. 20 (pages 124 to 128) |
Universidades y promoción de la cultura científica propuesta de indicadores para un análisis de las actividades de divulgación desde las Unidades de Cultura Científica e Innovación
| Authors | Ojeda, B., Viviana Fernández Marcial |
| Journal | Bibliotecas. Anales de investigación Vol. 13 (pages 133 to 157) |
Culturas participativas e bibliotecas públicas: análise da realidade Portuguesa
| Authors | Claudia Raquel Lima, Viviana Fernández Marcial, Heitor Alvelos |
| Journal | CADERNOS DE BIBLIOTECONOMÍA, ARQUIVÍSTICA E DOCUMENTAÇAO Vol. 1 (pages 9 to 24) |
Promoción de la investigación e identidad digital: el caso de la Universidade da Coruña
| Authors | Viviana Fernández Marcial, Llarina González Solar |
| Journal | EL PROFESIONAL DE LA INFORMACIÓN Vol. 24 Num. 5 (pages 656 to 664) |
Segmentación y posicionamiento de los servicios de información
| Authors | Viviana Fernández Marcial |
| Journal | PRISMA.COM Vol. 27 (pages 18 to 37) |
Perspetiva teórica e metodológica em sistemas de informacão complexos
| Authors | Viviana Fernández Marcial, Liliana Estevez, Beatriz Marques |
| Journal | PÁGINAS A&B. ARQUIVOS & BIBLIOTECAS. Num. 4 |
Bibliotecas públicas portuguesas 2.0: resultados de um estudo
| Authors | Cláudia Raquel Lima, Viviana Fernández Marcial, Heitor Alvelos |
| Journal | PÁGINAS A&B. ARQUIVOS & BIBLIOTECAS. Num. 4 (pages 77 to 101) |
Marketing mix de servicios de información: valor e importancia de la P de producto
| Authors | Viviana Fernández Marcial |
| Journal | Bibliotecas. Anales de investigación Vol. 11 Num. 11 (pages 64 to 78) |
A Investigação em Literacia Informacional: abordagem a partir de um projeto de âmbito nacional
| Authors | Armando Malheiro da Silva, Viviana Fernández Marcial, Fernanda Martins |
| Journal | PRISMA.COM Vol. 25 (pages 50 to 72) |
A utilização de plataformas web nas práticas comunicativas das bibliotecas públicas portuguesas
| Authors | Cláudia Raquel Lima, Viviana Fernández Marcial, Heitor Alvelos |
| Journal | PRISMA.COM Vol. 21 (pages 1 to 20) |
| DOI | https://doi.org/10.21747/16463153 |
The impact of information behavior in academic library service quality: A Case Study of the Science and Technology Area in Spain
| Authors | Viviana Fernández Marcial, María Pinto Molina, Carmen Gómez Camarero |
| Journal | JOURNAL OF ACADEMIC LIBRARIANSHIP Vol. 36 Num. 1 (pages 70 to 78) |
Novos resultados e elementos para a análise e debate sobre a Literacia
| Authors | Viviana Fernández Marcial, Armando M. Silva Barreiros Malheiro |
| Journal | INFORMAÇAO & INFORMAÇAO Vol. 15 Num. 1 (pages 104 to 128) |
La gestión de la información y las habilidades informacionales:Binomio esencial en la formación universitaria
| Authors | Viviana Fernández Marcial |
| Journal | REENCUENTROS.ANALISIS DE PROBLEMAS UNIVERSITARIOS Num. 51 (pages 19 to 27) |
Literacia informacional: Conceitos e objectivos de um projecto de pesquisa aplicada em Ciência da Informaçao
| Authors | Viviana Fernández Marcial, Armando Silva da Malheiro, Fernanda Martins, José Manuel Pereira Azevedo, Maria Elena Padrâo |
| Journal | PÁGINAS A&B. ARQUIVOS & BIBLIOTECAS. (pages 0 to 0) |
La herramienta Biqual como instrumento para el estudio de la calidad de servicio en bibliotecas universitarias españolas de ciencia y tecnologia
| Authors | Viviana Fernández Marcial, María Pinto Molina, Carmen Gómez Camarero |
| Journal | REVISTA ESPAÑOLA DE DOCUMENTACIÓN CIENTÍFICA Vol. 30 Num. 4 (pages 465 to 491) |
Las demandas informativas de los inmigrantes latinoamericanos en la CAM.
| Authors | Viviana Fernández Marcial, José Alberto de Francisco Rodriguez, Jorge Cardoso Castro |
| Journal | DOXA COMUNICACIÓN Num. 5 (pages 99 to 119) |
Gestión del Conocimiento versus Gestión dela Información.
| Authors | Viviana Fernández Marcial |
| Journal | INVESTIGACIÓN BIBLIOTECOLÓGICA Vol. 20 Num. 41 (pages 44 to 62) |
Las bibliotecas, espacios culturales en desuso: análisis crítico de las estrategias de promoción
| Authors | Viviana Fernández Marcial |
| Journal | BIBLIOS Vol. 7 (pages 1 to 9) |
Use of Free on-line Machine Translation Programs for Interactive Cross-Language Question Answering
| Authors | Viviana Fernández Marcial, Ángel F. Zazo Rodríguez, Carlos García Figuerola, José Luis Alonso Berrocal |
| Journal | LECTURE NOTES IN COMPUTER SCIENCE Vol. 4022 (pages 263 to 272) |
Campañas de fomento de la lectura: una reflexión crítica desde la comunicación promocional
| Authors | Viviana Fernández Marcial |
| Journal | CADERNOS DE BIBLIOTECONOMÍA, ARQUIVÍSTICA E DOCUMENTAÇAO Num. 1 (pages 81 to 91) |
Quality Assesment Spanish universities web sites focused on the European Research Area
| Authors | Viviana Fernández Marcial, María Pinto, José Luis Alonso Berrocal, José Antonio Cordón, Carlos García Figuerola, Javier García Marco, Carmen Gómez Camarero, Ángel F. Zazo Rodríguez |
| Journal | SCIENTOMETRICS Vol. 65 Num. 1 (pages 67 to 93) |
A literacia da informação em Portugal Um diagnóstico, um modelo e uma reflexão prospetiva (2007-2010)
| Authors | A. Malheiro da Silva, Viviana Fernández Marcial, Fernanda Martins, José Azevedo, Maria Manuela Azevedo Pinto, Susana Guedes, Leticia Silva, Maria Elena Padrâo |
| Editors | Viviana Fernández Marcial, Armando Silva da Malheiro, Fernanda Martins |
| Publishing | CIC Digital Porto. Universidade do Porto, Porto (Portugal) |
| ISBN | 978-989-8648-67 |
Comunicação integrada no contexto das culturas participativas
| Editors | Cláudia Raquel Lima, Heitor Alvelos, Viviana Fernández Marcial |
| Publishing | Novas Edições Acadêmicas , Berlin (Alemania) |
| ISBN | 978-3-8417-1121-2 |
Jornadas Nuevas tecnologías en bibliotecas y archivos
| Editors | Maria de las Nieves Peiró Graner, Viviana Fernández Marcial |
| Publishing | Servicio de Publicaciones de la Universidade da Coruña, Coruña, A (España) |
| ISBN | 978-84-9749-4540 |
Ferrol en Foco:Unha ollada á cidade
| Publishing | Club de Prensa de Ferrol, Ferrol (España) |
| ISBN | 978-84-612-1017-6 |
Ferrol:10 anos de imaxes(1988-1998)
| Authors | José Mouriz Collado |
| ISBN | 978-84-611-5846-1 |
Inovaçao em bibliotecas
| Authors | Viviana Fernández Marcial |
| Book |
Biblioteca do século XXI desa os e perspectivas Publishing: nstituto de Pesquisa Aplicada (Ipea). ISBN: 978-85-7811-291 |
| Pages | From 43 to 59 |
Science 2.0: A New Age to Scientific Information Management
| Authors | Viviana Fernández Marcial |
| Book |
Handbook of Research on Effective Project Management through the Integration of Knowledge and Innovation Publishing: IGI Global. ISBN: 9781466675360 |
| Pages | From 177 to 189 |
Lessons on Information Literacy Research: A Portuguese Experience
| Authors | Armando Malheiro da Silva. Viviana Fernández Marcial. Fernanda Martins |
| Book |
Information Literacy:Lifelong Learning and Digital Citizenship in the 21st Century Publishing: SPRINGER. ISBN: 978-3-319-14136-7 |
| Pages | From 180 to 188 |
eMarketing for Libraries
| Authors | Viviana Fernández Marcial |
| Book |
Marketing Library and Information Services II: A Global Outlook Publishing: De Gruyter Saur( IFLA Publications; Nr 159). ISBN: 978-3-11-028104-0 |
| Pages | From 7 to 20 |
La eficacia de la comunicación promocional en los servicios de información y documentación
| Authors | Viviana Fernández Marcial |
| Book |
Los servicios de información y documentación en el marco de la cultura y el arte contemporáneo Vol. - Publishing: Trea. ISBN: 978-84-9704-349-6 |
| Pages | From 247 to 270 |
Calidad y eLearnig
| Authors | Viviana Fernández Marcial |
| Book |
E-aprendizaje en bibliotecología: perspectivas globales. Vol. - Publishing: UNAM. Centro Universitario de Investigaciones Bibliotecológicas. ISBN: 970-32-2741-4 |
| Pages | From 74 to 91 |
Archivos Fotográficos en prensa escrita
| Authors | Viviana Fernández Marcial |
| Book |
Galicia en Foco Vol. - Publishing: Club de Prensa de Ferrol. ISBN: 84-609-3010-6 |
| Pages | From 9 to 49 |
Fomento de la Cultura Científica en las instituciones de educación superior: estrategias y medios para la comunicación de la ciencia y la tecnología
| Autor | Gabriela Ojeda Romano |
| Director/s | Viviana Fernández Marcial |
| Scope | Facultad de Humanidades y Documentación |
| Qualification | Sobresaliente Cum Laude |
Gestión de la información, holística y sistémica, en el campo de la ciencia de la información: estudio de aplicación en la construcción del conocimiento en la Universidad de Coimbra
| Autor | Liliana Isabel Esteves Gomes |
| Director/s | Viviana Fernández Marcial; María Beatriz Pinto de Sá Moscoso Marques |
| Scope | Humanidades |
| Qualification | Sobresaliente |
La biblioteca universitaria orientada a la investigación: propuesta de un modelo de servicio centrado en el usuario desde la perspectiva del márketing
| Autor | Llarina González Solar |
| Director/s | Viviana Fernández Marcial |
| Scope | Facultad de Humanidades y Documentación |
| Qualification | Sobresaliente Cum Laude |
Biblioteca en rede: comunicação integrada no contexto das culturas participativas
| Autor | Claudia Raquel Martins de Lima |
| Director/s | Heitor Alvelos Viviana Fernández Marcial |
| Scope | Universidade de Porto |
| Qualification | Sobresaliente Cum Laude |
Universidades pùblicas y divulgación científica: análisis de las unidades de cultura científica e innovación
IV Congreso Iberoamericano de Filosofía de la Ciencia y de la Tecnología(CIFCYT)
International
| Authors | Ojeda, B., Viviana Fernández Marcial |
| Organization | Instituto de Estudios de la Ciencia y la Tecnología(eCyT) |
| Place | Salamanca (España) |
Top Universities, Top Libraries: Do Research Services in Academic Libraries
37th Annual IATUL Conference : Library Leadership in a Sea of Change
International
| Authors | Viviana Fernández Marcial, Luis Miguel Costa, Llarina Gonzalez Solar |
| Place | Halifax (Canadá) |
Servicios a la investigación en la biblioteca universitaria: gestión de la identidad digital
IX Congresso SOPCOM: Comunicaçao e transformaçoes sociais
International
| Authors | Viviana Fernández Marcial |
| Organization | Associaçao Portuguesa de Ciências da Comunicaçao |
| Place | Coimbra (Portugal) |
Marketing interactivo y bibliotecas
I Jornadas Nuevas tecnologías en bibliotecas y archivos
National
| Authors | Viviana Fernández Marcial |
| Organization | Universidade da Coruña (UDC) |
| Place | Narón (España) |
Un estudio sobre las competencias de información en Portugal: Literacia informacional y el EEES
Congreso Internacional de Información INFO 2010
International
| Authors | Fernanda Martins, José Manuel Pereira Azevedo, Armando M. Silva Barreiros Malheiro, María Manuela Pinto, Viviana Fernández Marcial |
| Organization | Instituto de Información Científica y Tecnológica del Ministerio de Ciencia, Tecnología y Medio Ambiente |
| Place | La Habana (Cuba) |
Quality Management in Academic Library: A case studies of the Science and Technology in Spain,
QQLM 2009, Internacional Conference on Qualitative and Quantitative Methods in Libraries
International
| Authors | María Pinto Molina, Viviana Fernández Marcial, Carmen Gómez Camarero |
| Organization | ASMDA International Society |
| Place | Chania (Grecia) |
Marketing del libro: por qué funcionan los bestsellers
El libro en perspectiva. Una aproximación interdisciplinaria. III Simposio de Estudios Humanísticos
National
| Authors | Viviana Fernández Marcial |
| Organization | Universidade da Coruña (UDC) |
| Place | Ferrol (España) |
Alfabetización informacional para comunicadores.
Congreso Internacional Lusocom 2006
International
| Authors | Viviana Fernández Marcial |
| Place | Santiago de Compostela (España) |
Impacto de Internet en el estado actual y futuro de las bibliotecas
I Jornadas Internacionais Vestigios do Passado
International
| Authors | Viviana Fernández Marcial |
| Place | Barcelos (Portugal) |
Academic or management positions held by teacher.