| Department | Business |
| Knowledgment area | Market Research and Commercialisation |
| Research | Research group Grupo Jean Monnet de Competencia y Desarrollo |
| Research lines | Food Marketing / Consumer behavior / Retailing / Store brands' management / Emotions and attachment in consumer behavior/ Food Waste analysis and tackling / Food innovation/ Marketing strategies in downturn contexts / Digital satisfaction and digital markets /Mobile services |
| Keywords | Marketing / Consumer behavior / Retailing / Store Brands-Private Label Brands / Consumer emotion and attachment / Food Waste |
| Teaching merits evaluation | 3 five years period(s) |
| Research merits evaluation | 2 six years period(s) |
| Contacto | UDC directory |
| Orcid id0000-0002-5470-0729 ResearcherIDA-9179-2012 Scopus55203531000 | |
Cristina is M.B.A. in Business Adminitration at ICADE (Universidad Pontificia de Comillas, Madrid), and M.B.A. in Marketing and Market Research at ICADE (Universidad Pontificia de Comillas, Madrid) and Ph.D. at the University of A Coruña. She has professional experience as responsible at the Internationalization Department at Sociedad Textil Lonia, S.A. (Carolina Herrera and Purificación García brands).
She has awarded one research "sexenio" by the Comisión Nacional Evaluadora de la Actividad Investigadora (CNEAI) for the 2010-2015 period.
She has done post-doc research stays at the Université du Quebec en Outaouais (Ottawa, Canada) in 2012, 2014 y 2017; at St. Joseph's University (Philadelphia, USA) in 2013; at the University of Texas at Austin (McCombs School of Business, USA) in 2015 and at the Universidad de La Frontera (Chile) in 2018. Since year 2014 is Research Associate Professor at the Université du Quebec en Outaouais (Ottawa, Canada).
Currently, Cristina is expert evaluator of H2020 projects of the European Commission, and member of the editorial board of Journal of International Food & Agribusiness Marketing, Innovative Marketing and Journal of Global Marketing. In addition, Cristina has been guest editor of the journals Administrative Sciences and Foods.
Cristina has been included in the Stanford Ranking of the 2% most influential scientists worldwide in years 2024 y 2025.
This section shows the teaching given in degrees, masters and other officers studies in last 6 years.
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
| Final Year Dissertation | Compulsory | 0 | 128 |
| Market Research | Compulsory | 0 | 7 |
| Marketing | Compulsory | 0 | 75 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 104 |
|
Market Research
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 16 |
|
Marketing
Degree in Economics
|
Compulsory | 0 | 100 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 96 |
|
Introduction to Marketing
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 100 |
|
Work Placement
Degree in Bussiness Administration
|
Optional | 0 | 30 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 64 |
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Concurrent Programme of Studies for Degree in Tourism and Degree in Business Science
Degree in Business Studies
|
Compulsory | 0 | 8 |
|
Introduction to Marketing
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 100 |
|
Work Placement
Degree in Economics
|
Optional | 0 | 27 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 96 |
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Concurrent Programme of Studies for Degree in Tourism and Degree in Business Science
Degree in Business Studies
|
Compulsory | 0 | 8 |
|
Introduction to Marketing
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 100 |
|
Market Research
Degree in Economics
|
Optional | 0 | 22 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 64 |
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Concurrent Programme of Studies for Degree in Tourism and Degree in Business Science
Degree in Business Studies
|
Compulsory | 0 | 8 |
|
Market Research
Degree in Economics
|
Optional | 0 | 42 |
Defined tutoring by teacher for 2025/2026 academic course.
| Quarter | Day | Site |
|---|---|---|
| 1st quarter |
Wednesday
11:30 a 14:30 |
Despacho 107 |
| 1st quarter |
Thursday
10:00 a 13:00 |
Despacho 107 |
Directed or codirected by current teacher since 2013 year.
| Brand equity of luxury brands: A study of Louis Vuitton |
| Brand equity to the consumer: Decathlon case study |
| Brand value to the consumer: Nike brand study |
| Examining customer brand equity: An approach to the store brand Hacendado |
| Influence of advertising and sales promotions on consumer behavior |
| Marginal online distribution: Second-hand shopping over the internet |
| Perceived quality of private labels and manufacturer brands |
| Purchasing Behavior in the Circular Economy. Acceptance of Recycled Products |
| Purchasing behaviour of organic products in a context of lockdown |
| The influence of the point of sale and advertising in consumer behavior: an approach to food retailing |
| The influence of the point of sale on consumer behavior. An approach to the fashion industry |
| The influence of the point of sale on consumer behavior: a study on supermarkets |
| The influence of the point of sale on consumer behaviour. An approach to the supermarket format. |
| *Fashion shopping on the internet: a study using the model Technology Acceptance technology acceptance model*. Y esto está bien |
| Behavior online purchase: an app for the sector of the fashion |
| Consumer buying behavior towards distributor brands and manufacturer brands |
| Consumer satisfaction with retailer brands and manufacturer's brands |
| The acceptance of the online purchase by consumers |
| Webrooming and showrooming: consumer behaviour in the multichannel era |
| Acceptance of Online Distribution by consumers: Anlysis for the fashion sector |
| Brand Equity of store brands: Study of the store brand Hacendado |
| Brand Equity study in the agri-food sector: the case of Estrella Galicia |
| Consumer satisfaction with hotel hotels: An approach from the SERVQUAL model |
| Impulse buying behavior |
| The image of the distributor's brand and the manufacturer's brand |
| The influence of celebrities on the behavior of buying fashion products |
| The influence of celebrity endorsement for different product categories |
| The influence of discounts and promotions on purchasing behavior |
| The influence of the image on the point of sale: an aproximation to he HORECA channel |
| The influence of the point of sale on consumer behavior: A study for supermarkets |
| The influence of the point of sale on consumer´s behaviour: the case of Primark |
| The value of luxury brands from the consumer's point of view |
| Using streaming platforms: the case of Netflix |
| Analysis of the perceived risk of purchase in private label products |
| Study of the "Made in Korea" brand value: An approach to the Samsung case |
| The influence of celebrity endorsement on consumer behavior |
| The influence of promotions and discounts on consumer buying behavior |
| The influence of the point of sale on consumer behavior: the FNAC case |
| The influence of the point of sale on consumer satisfaction: An approach to department stores |
| The purchase behavior for sustainable products: The case of Ecoalf |
| The quality of turist accommodation: an approximation from the SERVQUAL model |
| Analysis of the Marketing strategy of El Corte Inglés |
| Ikea Marketing Strategy |
| Mercadona and its Marketing Strategy |
| Product and promotion in the textile sectro |
| Product, Distribution and Promotion Strategies of Estrella Galicia |
| The international expansion of Group Inditex |
Select merit type and year to query research merits.
Axuda para a acreditación, estrutura, mellora e apoio aos centros de investigación do Sistema universitario de Galicia (Rede CIGUS, modalidade de Centro de Investigación Colaborativo (ECOBAS)
| Funding entity | Consellería de Educación |
| Main researches | Xabier Labandeira Villot |
| Type | Proyecto Programas Autonomicos |
| Dates | From 30/04/2024 to 30/04/2027 |
Revisión de los estudios técnicos de las Organizaciones de Productores de Pesca gallegos (OPPs)
| Funding entity | CENTRO TECNOLÓGICO DEL MAR (CETMAR) |
| Main researches | Cristina Calvo Porral |
| Type | Contrato |
| Dates | From 13/05/2024 to 30/06/2024 |
Revisión de los estudios técnicos de las Organizaciones de Productores de Pesca gallegas-OPPS 2023
| Funding entity | CONSELLERÍA DO MAR - XUNTA DE GALICIA |
| Type | Contrato |
| Dates | From 27/03/2023 to 30/04/2023 |
Revisión de los estudios técnicos de las Organizaciones de Productores de Pesca gallegas-OPPS"
| Funding entity | CONSELLERÍA DO MAR - XUNTA DE GALICIA |
| Main researches | Cristina Calvo Porral |
| Type | Contrato |
| Dates | From 01/04/2022 to 30/06/2022 |
Marketing, Product Valorization and Value Chain of Fish and Fisheries Products
| Funding entity | CENTRO TECNOLÓGICO DEL MAR (CETMAR) |
| Main researches | Cristina Calvo-Porral |
| Type | Proyecto UE |
| Dates | From 10/02/2021 to 10/07/2021 |
Ayuda para la consolidación y estructuración de unidades de investigación competitivas del sistema gallego de I+D+i (GRC 2020): Grupo C+D (ED431C 2020/26)
| Funding entity | Consellería de Innovación e Industria |
| Main researches | Emma Mª Iglesias Vázquez |
| Type | Proyecto Programas Autonomicos |
| Dates | From 01/01/2020 to 31/12/2023 |
Ayudas para la mejora, creación, reconocimiento y estructuración de agrupaciones estratégicas del Sistema Universitario de Galicia (S.U.G.): Red de Investigación Interuniversitaria (ECOBAS)
| Funding entity | Xunta de Galicia, Consellería de Innovación,Industria e Comercio |
| Main researches | Carlos Hervés Beloso |
| Type | Proyecto Programas Autonomicos |
| Dates | From 01/01/2018 to 31/12/2020 |
Planificación integrada y gestión sostenible de infraestructuras de saneamiento a través de tecnología de precisión innovadora
| Funding entity | COMISIÓN EUROPEA |
| Main researches | Cristina Calvo Porral |
| Type | Contrato |
| Dates | From 02/12/2016 to 30/06/2018 |
Factores protectores y de riesgo asociados a la resiliencia socioeducativa en estudiantes vulnerables de cuarto y octavo año de enseñanza básica: un modelo multidimensional explicativo de las trayectorias de evolución del rendimiento escolar en Chile
| Funding entity | FONDECYT-Fondo Nacional de Desarrollo Científico y Tecnológico (Gobierno de Chile) |
| Main researches | Sonia Salvo Garrido |
| Type | Proyecto Internacional |
| Dates | From 01/04/2016 to 31/03/2020 |
Anlyse de l'utilisation des services bancaires sur Internet
| Funding entity | Universite du Quebec en Outaouais (Canada) |
| Type | Proyecto Internacional |
| Dates | From 26/03/2016 to 19/03/2020 |
Ayuda para la consolidación y estructuración de unidades de investigación competitivas del sistema gallego de I+D+i (GRC 2016): Grupo C+D (ED431C2016-007)
| Funding entity | Consellería de Innovación e Industria |
| Main researches | Emma Mª Iglesias Vázquez |
| Type | Proyecto Programas Autonomicos |
| Dates | From 01/01/2016 to 31/12/2020 |
Ayudas para la mejora, creación, reconocimiento y estructuración de agrupaciones estratégicas del Sistema Universitario de Galicia (S.U.G.): Red de Investigación Interuniversitaria (ECOBAS)
| Funding entity | Xunta de Galicia, Consellería de Innovación,Industria e Comercio |
| Main researches | Carlos Hervés Beloso |
| Type | Proyecto Programas Autonomicos |
| Dates | From 01/01/2015 to 31/12/2017 |
REDE DE INVESTIGACIÓN INTERUNIVERSITARIA (DOG.17/10/2014)
| Funding entity | Consellería de Cultura, Educación e Ordenación Universitaria |
| Main researches | CARLOS HERVÉS BELOSO |
| Type | Proyecto Programas Autonomicos |
| Dates | From 08/10/2014 to 31/12/2017 |
La dinámica espacial de la innovación: ¿Podrán las regiones periféricas mejorar su potencial innovador?
| Funding entity | Consellería de Educación e Ordenación Universitaria |
| Main researches | Jesús López Rodríguez |
| Type | Proyecto Programas Autonomicos |
| Dates | From 14/05/2014 to 14/05/2017 |
AudienceLab
| Funding entity | CLAG-Cluster Audiovisual de Galicia |
| Main researches | Cristina Calvo Porral y Andrés Faíña |
| Type | Contrato |
| Dates | From 01/11/2014 to 31/03/2015 |
Ayuda para la consolidación y estructuración de unidades de investigación competitivas del sistema gallego de I+D+i del año 2013: Grupo de investigación Jean Monnet de competencia y desarrollo en la UE: C+D Group
| Funding entity | Consellería de Cultura, Educación e Ordenación Universitaria |
| Main researches | Emma Iglesias Vazquez |
| Type | Proyecto Programas Autonomicos |
| Dates | From 01/01/2013 to 31/12/2015 |
Pôle d'Excellence en Récréotourisme de l'Outaouais
| Funding entity | Gobierno de Québec (Politica Nacional de Desarrollo Rural) |
| Main researches | Normand Bourgault |
| Type | Proyecto Internacional |
| Dates | From 26/06/2012 to 31/08/2013 |
Evaluation of the main achievements of cohesion policy programmes and projects over the longer term in 15 selected regions from 1989-1993 programming period to the present
| Funding entity | Union Europea |
| Main researches | Andrés Faíña y Jesús López-Rodríguez |
| Type | Contrato |
| Dates | From 31/03/2011 to 31/10/2014 |
Delivering Policy Analysis on the Performance of Cohesion Policy 2011
| Funding entity | COMISIÓN EUROPEA |
| Main researches | José Andrés Faíña Medín y Jesús López-Rodríguez |
| Type | Contrato |
| Dates | From 01/03/2011 to 01/04/2012 |
Ayuda para la consolidación y estructuración de unidades de investigación competitivas del sistema gallego de I+D+i del año 2010: Grupo de investigación Jean Monnet de competencia y desarrollo en la UE: C+D Group
| Funding entity | Consellería de Educación e Ordenación Universitaria |
| Main researches | José Andrés Faíña Medín |
| Type | Proyecto Programas Autonomicos |
| Dates | From 01/01/2010 to 31/12/2010 |
A inclusión sociolaboral da muller no ambito rural de Galicia a través da alfabetización dixital
| Funding entity | SERVIZO GALEGO DE PROMOCIÓN DA IGUALDADE DO HOME E DA MULLER |
| Main researches | Isabel Novo Corti / Manoel Baña Castro |
| Type | Proyecto Programas Autonomicos |
| Dates | From 01/01/2009 to 30/09/2010 |
Desarrollo de metodología para el control de la historia termica de merluza congelada
| Funding entity | Ministerio de Educación y Ciencia (Dirección General de Investigación) |
| Main researches | Margarita Tejada |
| Type | Contrato |
| Dates | From 01/01/2005 to 01/01/2008 |
Direct and indirect relationships between Food Parental Practices, diet quality, and food satisfaction in adolescents
| Authors | Carola Del Valle, Horacio Miranda, Ligia Orellana, Cristian Adásme-Berrios, Cristina Calvo-Porral, Berta Schnettler |
| Journal | Frontiers in public health Vol. 12 (pages 1 to 18) |
| DOI | https://doi.org/10.3389/fpubh.2024.1504642 |
The 'Insta' effect on the intention to visit a destination: a case for conspicuous consumption?
| Authors | Ana Maria Soares, Beatriz Casais, Calvo-Porral, Cristina, Adriana Oliveira |
| Journal | Tourism and Management Studies Vol. 21 Num. 2 (pages 1 to 11) |
| DOI | https://doi.org/10.18089/tms.20250201 |
What does (not) motivate Gen Z to pay for plant-based milk alternatives? A study on Italian consumers
| Authors | Sergio Rivaroli, Calvo-Porral, Cristina, Rachele Ferretti, Davide Giacalone, Angel A. Carbonell-Barrachina, Jörg Lindenmeier |
| Journal | FOOD QUALITY AND PREFERENCE (pages 1 to 1) |
| DOI | https://doi.org/10.1016/j.foodqual.2025.105753 |
Second-hand stores: An examination of consumers' purchase behaviour
| Authors | Calvo Porral, Cristina, Jose Javier Orosa Gonzalez, Nuria Viejo-Fernández |
| Journal | The International Review of Retail Distribution and Consumer Research Vol. 34 Num. 1 (pages 1 to 22) |
| DOI | https://doi.org/10.1080/09593969.2023.2301582 |
Proposal and validation of a measurement scale of the acceptance of ultra-processed food products
| Authors | Calvo Porral, Cristina, Sergio Rivaroli, Jose Javier Orosa Gonzalez |
| Journal | Foods Vol. 13 Num. 10 (pages 1 to 15) |
| DOI | https://doi.org/10.3390/foods13101481 |
The influence of celebrity endorsement on the purchase behavior of brands and product categories
| Authors | Cristina Calvo-Porral, Jean Pierre Levy Mangin |
| Journal | Journal of Product and Brand Management (pages 1 to 18) |
| DOI | https://doi.org/10.1108/jpbm-09-2023-4745 |
A cross-generational analysis of second-hand online shopping: Comparing GenX, Millennials and GenZ
| Authors | Cristina Calvo Porral, Nuria Viejo-Fernández |
| Journal | Journal of Consumer Marketing |
| DOI | https://doi.org/10.1108/jcm-04-2024-6725 |
Examining the consumer behaviour of ultra-processed food products: Evidence from the Spanish market
| Authors | Calvo Porral, Cristina, Sergio Rivaroli |
| Journal | BRITISH FOOD JOURNAL (pages 1 to 16) |
| DOI | https://doi.org/10.1108/bfj-06-2024-0606 |
The influence of social media celebrity endorsement on beer and wine purchase behaviour
| Authors | Cristina Calvo Porral, Sergio Rivaroli, Jose Javier Orosa Gonzalez |
| Journal | International Journal of Wine Business Research (pages 1 to 18) |
| DOI | https://doi.org/10.1108/ijwbr-10-2022-0037 |
Barriers to online second-hand purchase behaviour
| Authors | Cristina Calvo-Porral, Jose Javier Orosa Gonzalez, Nuria Viejo-Fernández |
| Journal | Marketing Intelligence & Planning (pages 1 to 22) |
| DOI | https://doi.org/10.1108/mip-03-2023-0093 |
Sensory Perception and Willingness to Pay for a Local Ancient Pear Variety: Evidence from In-Store Experiments in Italy
| Authors | Sergio Rivaroli, Massimiliano Calvia, Roberta Spadoni, Stefano Tartarini, Roberto Gregori, Cristina Calvo Porral, Maurizio Canavari |
| Journal | Foods Vol. 13 Num. 1 (pages 1 to 14) |
| DOI | https://doi.org/10.3390/foods13010138 |
Does the use of technology create technology engagement?: Comparing three structural models
| Authors | Calvo Porral, Cristina, Rogelio Pesqueira-Sánchez |
| Journal | Spanish Journal of Marketing-Esic (pages 1 to 20) |
| DOI | https://doi.org/10.1108/sjme-03-2022-0033 |
Examining the Influence of Store Environment in Hedonic and Utilitarian Shopping
| Authors | Cristina Calvo-Porral, Jean Pierre Lévy Mangin |
| Journal | Administrative Sciences Vol. 11 Num. 6 (pages 1 to 15) |
| DOI | https://doi.org/10.3390/admsci11010006 |
The asymmetric emotional associations to beverages: An approach through the Theory of Positive Asymmetry
| Authors | Cristina Calvo Porral, Sergio Rivaroli, Jose Javier Orosa Gonzalez |
| Journal | Foods Vol. 10 Num. 4 (pages 1 to 15) |
| DOI | https://doi.org/10.3390/foods10040794 |
The emotional influence on satisfaction and complaint behavior in hedonic and utilitarian services
| Authors | Cristina Calvo Porral, Luis-Miguel Otero-Prada |
| Journal | International Journal of Quality and Service Sciences Vol. 13 Num. 3 (pages 471 to 488) |
| DOI | https://doi.org/10.1108/ijqss-02-2020-0019 |
The influence of celebrity endorsement on food consumption behavior
| Authors | Cristina Calvo Porral, Sergio Rivaroli, Jose Javier Orosa Gonzalez |
| Journal | Foods Vol. 10 Num. 9 (pages 1 to 16) |
| DOI | https://doi.org/10.3390/foods10092224 |
Using Food Choice Questionnaire to explain Millennials¿ attitudes towards craft beer
| Authors | Sergio Rivaroli, Cristina Calvo Porral, Roberta Spadoni |
| Journal | FOOD QUALITY AND PREFERENCE |
| DOI | https://doi.org/10.1016/j.foodqual.2021.104408 |
An emotion-based typology of wine consumers
| Authors | Cristina Calvo Porral, Jean-Pierre Lévy Mangin, Agustin Ruiz Vega |
| Journal | FOOD QUALITY AND PREFERENCE Vol. 79 |
| DOI | https://doi.org/10.1016/j.foodqual.2019.103777 |
Generational differences in technology behaviour: Comparing Millennials and Generation X
| Authors | Cristina Calvo Porral, Rogelio Pesqueira Sanchez |
| Journal | KYBERNETES Vol. 49 Num. 1 (pages 1 to 20) |
| DOI | https://doi.org/10.1108/k-09-2019-0598 |
How consumer involvement influences beer flavour preferences
| Authors | Cristina Calvo-Porral, Sergio Rivaroli, Javier Orosa González |
| Journal | International Journal of Wine Business Research Vol. 32 Num. 2 (pages 1 to 20) |
The Circular Economy Business Model: Examining consumers' acceptance of recycled goods
| Authors | Cristina Calvo Porral, Jean-Pierre Lévy Mangin |
| Journal | Adminitrative Sciences Vol. 10 Num. 2 (pages 1 to 13) |
A profile of mobile service users in a mature market: from "uninvolved pragmatics" to "potential switchers"
| Authors | Cristina Calvo Porral, Luis Otero Prada |
| Journal | Spanish Journal of Marketing-Esic Vol. 24 Num. 2 (pages 1 to 15) |
| DOI | https://doi.org/10.1108/sjme-03-2020-0046 |
An emotion-based segmentation of bank service customers
| Authors | Cristina Calvo Porral, Jean - Pierre Levy Mangin |
| Journal | INTERNATIONAL JOURNAL OF BANK MARKETING Vol. 38 Num. 7 |
| DOI | https://doi.org/10.1108/ijbm-05-2020-0285 |
The moderating influence of involvement with ICTs in mobile services
| Authors | Cristina Calvo Porral, Manuel Nieto Mengotti |
| Journal | Spanish Journal of Marketing-Esic Vol. 3 (pages 1 to 20) |
| DOI | https://doi.org/10.1108/sjme-08-2018-0036 |
La influencia de la confianza y satisfaccion del cliente en la intencion de uso de los servicios bancarios por internet: Un modelo estructural
| Authors | Jean-Pierre Lévy Mangin, Normand Bourgault, Cristina Calvo Porral, Mycalle Trudel |
| Journal | CIENCIA, ERGO SUM |
Profiling shopping mall customers during hard times
| Authors | Cristina Calvo Porral, Jean-Pierre Lévy Mangin |
| Journal | Journal of Retailing and Consumer Services Vol. 48 (pages 238 to 246) |
| DOI | https://doi.org/10.1016/j.jretconser.2019.02.023 |
How consumer involvement influences consumption elicited emotions and satisfaction
| Authors | Cristina Calvo-Porral, Agustin Ruiz Vega, Jean-Pierre Lévy Mangin |
| Journal | International Journal of Market Research |
| DOI | https://doi.org/10.1177/1470785319838747 |
Situational factors in acoholic beverage consumption: Examining the influence of the place of consumption
| Authors | Cristina Calvo Porral, Jean-Pierre Lévy Mangin |
| Journal | BRITISH FOOD JOURNAL Vol. 121 Num. 9 (pages 2086 to 2101) |
| DOI | https://doi.org/10.1108/bfj-01-2019-0002 |
Pull Factors of the Shopping Malls: An Empirical Study
| Authors | Calvo-Porral, Cristina, Jean-Pierre Lévy Mangin |
| Journal | International Journal of Retail & Distribution Management Vol. 46 Num. 2 (pages 1 to 18) |
| DOI | https://doi.org/10.1108/ijrdm-02-2017-0027 |
A clustered-based segmentation of beer consumers: from "beer lovers" to "beer to fuddle"
| Authors | Cristina Calvo-Porral, Jose Javier Orosa Gonzalez, Félix Blázquez-Lozano |
| Journal | BRITISH FOOD JOURNAL Vol. 120 Num. 6 (pages 110 to 124) |
| DOI | https://doi.org/10.1108/bfj-11-2017-0628 |
A Clustered-based Categorization of Millennials in their Technology Behavior
| Authors | Cristina Calvo Porral, Rogelio Pesqueira Sanchez, Faíña, Andrés |
| Journal | INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION Vol. 34 (pages 1 to 9) |
| DOI | https://doi.org/10.1080/10447318.2018.1451429 |
From "foodies" to "cherry-pickers": A clustered-based segmentation of specialty food retail customers
| Authors | Cristina Calvo-Porral, Jean-Pierre Lévy Mangin |
| Journal | Journal of Retailing and Consumer Services Vol. 43 (pages 278 to 284) |
| DOI | https://doi.org/10.1016/j.jretconser.2018.04.010 |
The influence of consumer involvement in wine consumption-elicited emotions
| Authors | Cristina Calvo Porral, Agustin Ruiz Vega, Jean - Pierre Levy Mangin |
| Journal | Journal of International Food & Agribusiness Marketing Vol. 31 Num. 2 (pages 128 to 149) |
| DOI | https://doi.org/10.1080/08974438.2018.1482587 |
Does product involvement influence how emotions drive satisfaction?: An approach through the Theory of Hedonic Asymmetry
| Authors | Calvo Porral, Cristina, Agustin Ruiz Vega, Jean-Pierre Lévy Mangin |
| Journal | European Research on Management and Business Economics Vol. 24 Num. 3 (pages 130 to 136) |
| DOI | https://doi.org/10.1016/j.iedeen.2018.06.001 |
Satisfaction and Switching intention in Mobile Services: comparing Lock-in and Free contracts in the Spanish market
| Authors | Cristina Calvo-Porral, Andrés Faíña-Medín, Manuel Nieto-Mengotti |
| Journal | Telematics & Informatics Vol. 34 Num. 5 (pages 717 to 729) |
| DOI | https://doi.org/10.1016/j.tele.2016.08.022 |
Store Brands' Purchase Intention: Examining the Role of Perceived Quality
| Authors | Cristina Calvo-Porral, Jean-Pierre Lévy Mangin |
| Journal | European Research on Management and Business Economics |
Exploring Technology Satisfaction: An Approach through the Flow Experience
| Authors | Cristina Calvo-Porral, Andrés Faíña-Medín, Manuel Nieto-Mengotti |
| Journal | COMPUTERS IN HUMAN BEHAVIOR Vol. 66 (pages 400 to 408) |
| DOI | https://doi.org/10.1016/j.chb.2016.10.008 |
Specialty Food Retailing: Examining the role of Products' Perceived Quality
| Authors | Cristina Calvo-Porral, Jean-Pierre Lévy Mangin |
| Journal | BRITISH FOOD JOURNAL Vol. 119 Num. 7 (pages 1 to 16) |
| DOI | https://doi.org/10.1108/bfj-11-2016-0567 |
Examining the Influence of Products' Quality Perception in Specialty Retailing
| Authors | Cristina Calvo-Porral, Jean-Pierre Lévy Mangin |
| Journal | Documentos de trabajo de la Cátedra Fundación Ramón Areces de Distribución Comercial. Oviedo: Universidad de Oviedo. DOCFRADIS 1206 Vol. 3 (pages 1 to 119) |
Does manufacturer matter?: The influence of manufacturer Signature on store brands' loyalty and purchase intention
| Authors | Cristina Calvo-Porral, Valentín-Alejandro Martínez-Fernández, Óscar Juanatey-Boga |
| Journal | Revista de Administração de Empresas Vol. 55 Num. 5 |
Relational, Functional Benefits and Customer Value in Large Retailing: A Cross-Format Comparative Analysis
| Authors | Cristina Calvo Porral, José Andrés Faiña Medín, Paulino Montes-Solla |
| Journal | Journal of International Food & Agribusiness Marketing Vol. 28 Num. 2 (pages 132 to 148) |
Is the Economic Crisis changing Marketing strategies?: Evidence from the food industry
| Authors | Cristina Calvo-Porral, John L. Stanton, Jean-Pierre Lévy Mangin |
| Journal | Journal of Global Marketing Vol. 1 |
The influence of switching costs and satisfaction on loyalty toward smartphone service providers
| Authors | Cristina Calvo-Porral, Jean-Pierre Lévy Mangin |
| Journal | International Journal of Mobile Communications |
Food Private Label Brands: the role of consumer Trust on Loyalty and Purchase intention
| Authors | Cristina Calvo-Porral, Jean-Pierre Lévy Mangin |
| Journal | BRITISH FOOD JOURNAL Vol. 118 Num. 3 |
Can Marketing help in tackling Food Waste?: Proposals in Developed Countries
| Authors | Cristina Calvo-Porral, José Andrés Faiña Medín, Chema Losada Lopez |
| Journal | JOURNAL OF FOOD PRODUCTS MARKETING |
| DOI | https://doi.org/10.1080/10454446.2017.1244792 |
Specialty Food Retailing: the role of Purchase Frequency and determinants of Customer Satisfaction and Loyalty
| Authors | Cristina Calvo-Porral, Jean-Pierre Lévy Mangin |
| Journal | BRITISH FOOD JOURNAL Vol. 118 Num. 11 |
Private Labels: The role of Manufacturer Identification, Brand Loyalty and Image on Purchase intention
| Authors | Cristina Calvo-Porral, Mark Lang |
| Journal | BRITISH FOOD JOURNAL Vol. 17 Num. 2 (pages 506 to 522) |
Global Brands or Local Heroes?: Evidence from the Spanish Beer Market
| Authors | Cristina Calvo-Porral, Jean Pierre Lévy Mangin |
| Journal | BRITISH FOOD JOURNAL Vol. 17 Num. 2 (pages 565 to 587) |
Does Store Image and Price Perception matter to Store Brand Equity?
| Authors | Cristina Calvo-Porral, Jean-Pierre Lévy Mangin |
| Journal | JOURNAL OF FOOD PRODUCTS MARKETING Vol. 21 Num. 1 (pages 102 to 122) |
¿Moda exclusiva o moda democratica?: análisis del valor de marca en el mercado español
| Authors | Cristina Calvo-Porral, Jean Pierre Lévy Mangin |
| Journal | Revista Portuguesa de Marketing Vol. 17 Num. 32 (pages 1 to 18) |
Measuring the Influence of Customer-Based Store Brand Equity in the Purchase Intention
| Authors | Cristina Calvo-Porral, Valentín-Alejandro Martínez-Fernández, Oscar Juanatey Boga, Jean-Pierre Lévy Mangin |
| Journal | CUADERNOS DE GESTIÓN Vol. 15 Num. 1 (pages 93 to 118) |
| DOI | https://doi.org/10.5295/cdg.130408cc |
Switching Behavior and Customer Satisfaction in Mobile Services: Analyzing Virtual and Traditional Operators.
| Authors | Calvo-Porral, Cristina, Jean-Pierre Lévy Mangin |
| Journal | COMPUTERS IN HUMAN BEHAVIOR Vol. 59 Num. 1 |
Smooth Operators?: Drivers of Customer Satisfaction and Switching Behavior in Virtual and Traditional Mobile Services
| Authors | Calvo-Porral, Cristina, Jean-Pierre Lévy Mangin |
| Journal | REVISTA ESPAÑOLA DE INVESTIGACIÓN EN MARKETING Vol. 18 Num. 2 |
The moderating role of Risk, Security and Trust applied to the TAM model in the offer of Banking Financial Services in Canada
| Authors | Jean Pierre Lévy Mangin, Normand Bourgault, Cristina Calvo-Porral, Olivier Mesly, Issam Telahigue, Mycalle Trudel |
| Journal | Journal of Internet Banking and Commerce Vol. 19 Num. 2 (pages 2 to 21) |
Private Label Brands: Major Perspective of two Customer-Based Brand Equity Models
| Authors | Cristina Calvo-Porral, Jean Pierre Lévy Mangin |
| Journal | The International Review of Retail Distribution and Consumer Research Vol. 24 Num. 4 (pages 431 to 452) |
Mass Communication Media Credibility: An approach from the Credible Brand Model
| Authors | Cristina Calvo-Porral, Valentín-Alejandro Martínez-Fernández, Oscar Juanatey Boga |
| Journal | Revista Brasileira de Ciencias da Comunicaçao Vol. 37 Num. 2 (pages 21 to 49) |
| DOI | https://doi.org/10.1590/1809-58440141 |
Credibilidad de los medios de comunicación: análisis de la prensa diaria desde el comportamiento del consumidor
| Authors | Cristina Calvo-Porral, Valentín-Alejandro Martínez-Fernández, Óscar Juanatey-Boga |
| Journal | EL PROFESIONAL DE LA INFORMACIÓN Vol. 23 Num. 3 (pages 300 to 310) |
| DOI | https://doi.org/10.3145/epi.2014.may.10 |
Private Label Brands: Mayor Perspective of two customer-based brand equity models
| Authors | Jean-Pierre Lévy Mangin, Cristina Calvo Porral |
| Journal | The International Review of Retail Distribution and Consumer Research Vol. 24 Num. 4 (pages 431 to 452) |
Perceived quality in higher education: an empirical study
| Authors | Cristina Calvo-Porral, Jean-Pierre Lévy Mangin, Isabel Novo-Corti |
| Journal | Marketing Intelligence & Planning Vol. 31 Num. 6 (pages 601 to 619) |
Determinants of Store Brand's Success: A Cross-Store Format Comparative Analysis
| Authors | Cristina Calvo-Porral, Jean Pierre Lévy Mangin |
| Journal | International Journal of Retail & Distribution Management Vol. 42 Num. 7 (pages 595 to 612) |
Análisis de dos modelos de ecuaciones estructurales alternativos para medir la intencion de compra
| Authors | Cristina Calvo-Porral, Valentín-Alejandro Martínez-Fernández, Oscar Juanatey Boga |
| Journal | INVESTIGACIÓN OPERACIONAL Vol. 34 Num. 3 (pages 230 to 243) |
What matters to Store Brand Equity?: An approach to Spanish Large Retailing in a Downturn context
| Authors | Cristina Calvo-Porral, Valentín Martínez Fernández, Oscar Juanatey Boga, Jean Pierre Lévy Mangin |
| Journal | INVESTIGACIONES EUROPEAS DE DIRECCIÓN Y ECONOMÍA DE LA EMPRESA Vol. 19 Num. 3 (pages 136 to 146) |
| DOI | https://doi.org/10.1016/j.iedee.2013.03.001 |
Domestic or Imported Beer Brands?: Analysis and Assessment of Brand Equity in the Spanish Market
| Authors | Cristina Calvo-Porral, Jean Pierre Lévy Mangin, Normand Bourgault |
| Journal | Journal of International Food & Agribusiness Marketing Vol. 25 Num. 4 (pages 324 to 347) |
Estudio exploratorio de los factores de atracción de centros comerciales: una aproximación al consumidor español
| Authors | Cristina Calvo-Porral, D. Calvo Dopico |
| Journal | CIENCIA, ERGO SUM Vol. 20 Num. 2 (pages 107 to 120) |
Brewing the Recipe for Beer Brand Equity
| Authors | Cristina Calvo-Porral, Normand Bourgault, D. Calvo Dopico |
| Journal | European Research Studies Journal Vol. 16 Num. 2 (pages 82 to 97) |
Drivers of Value in the Beer Market: Comparing and imported and a national brand
| Authors | Cristina Calvo-Porral, Paulino Montes-Solla |
| Journal | European Research Studies Journal Vol. 16 Num. 3 (pages 19 to 46) |
Sources of Equity in Fashion Markets
| Authors | D. Calvo Dopico, Cristina Calvo-Porral |
| Journal | Journal of Product and Brand Management Vol. 21 Num. 6 (pages 391 to 403) |
Análisis de las actitudes de los jóvenes universitarios hacia la discapacidad: un enfoque desde la teoría de la acción razonada
| Authors | Novo-Corti, Isabel, Muñoz-Cantero, J.M., Calvo-Porral, Cristina |
| Journal | REVISTA ELECTRÓNICA DE INVESTIGACIÓN Y EVALUACIÓN EDUCATIVA Vol. 17 Num. 2 (pages 1 to 261) |
Carolina Herrera Internationalization Strategy: Democratic Luxury or Maximum Exclusiveness?
| Authors | Cristina Calvo-Porral, D. Calvo Dopico |
| Journal | European Research Studies Journal Vol. 14 Num. 2 (pages 3 to 26) |
Analysis of Value Chain and Sources of Differentiation in International Fashion Markets
| Authors | D. Calvo Dopico, Cristina Calvo Porral |
| Journal | European Research Studies Journal Vol. XIV Num. I (pages 15 to 28) |
Analysis of attitudes towards disability among university students: a focus on the theory of reasoned action
| Authors | Cristina Calvo Porral, Jesús Miguel Muñoz Cantero, María Isabel Novo Corti |
| Journal | Revista Electrónica de Investigación y Evaluación Educativa Vol. 17 Num. 2 (pages 1 to 26) |
Analisis de la invarianza factorial y causal con AMOS
| Authors | Cristina Calvo-Porral |
| Editors | Jean-Pierre Lévy Mangin, Beatriz Larraz Iribas |
| Publishing | ADD Editorial (Alfa Delta Digital Editorial), Valencia (España) |
| ISBN | 987-84-9075-962-2 |
Principles of Marketing
| Authors | Cristina Calvo-Porral, John Leighton Stanton |
| Editors | ESIC Editorial |
| Publishing | ESIC EDITORIAL, Pozuelo de Alarcón (España) |
| ISBN | 978-84-1702-435-2 |
Ambient encounters in retail "discounters": How store environment drives customer satisfaction
| Authors | Cristina Calvo Porral |
| Book |
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior Vol. 1 Publishing: IGI Global. ISBN: 9781799822202 |
| Pages | From 1 to 24 |
Creating Value From Garbage: A Marketing and Circular Economy Strategy for Sustainability
| Authors | Cristina Calvo Porral |
| Book |
Dynamic Strategic Thinking for Improved Competitiveness and Performance Vol. 1 Publishing: IGI Global. ISBN: 9781799845522 |
| Pages | From 114 to 136 |
Marketing Challenges in Economic Downturns: From the Lipstick to the Smoothie-Bar Effect
| Authors | Cristina Calvo Porral |
| Book |
Progress in Economics Research Vol. 44 Publishing: Nova Science Publishers Inc.. ISBN: 978-1-53618-248-4 |
| Pages | From 1 to 25 |
A barnacle-flavored beer?: Consumer acceptance of flamboyant tastes in the brewery industry
| Authors | Cristina Calvo Porral |
| Book |
Case Studies on the Beer Sector (Series: Consumer Science and Marketing Strategies) Vol. 1 Publishing: ELSEVIER. ISBN: 978-0-12-817734-1 |
| Pages | From 147 to 162 |
Profiling Beer consumers for Brewery Management
| Authors | Cristina Calvo Porral |
| Book |
Profiling Beer consumers for Brewery Management. Vol 1: Production & Management of Beverages Vol. 1 Publishing: ELSEVIER. ISBN: B978-0-12-815260-7.00010-9 |
| Pages | From 1 to 25 |
The Role of Marketing in Reducing Climate Change: An approach to the Sustainable Marketing Orientation
| Authors | Cristina Calvo Porral |
| Book |
Global Development & Climate Change Vol. 1 Publishing: SPRINGER. ISBN: 978-3-030-02662-2 |
| Pages | From 261 to 283 |
Profiling Mobile Service Customers in the Spanish Market
| Authors | Cristina Calvo Porral |
| Book |
Impact of Mobile Services on Business Development and E-Commerce Vol. 1 Publishing: IGI GLOBAL. ISBN: 9781799800507 |
| Pages | From 1 to 25 |
Is the Economic Crisis Changing Marketing Strategies?: From Offering What Customers Need to Offering What Customers can Afford
| Authors | Cristina Calvo-Porral |
| Book |
Economic Crises: Risk Factors, Management Practices and Social Impacts Publishing: Nova Science Publishers . ISBN: 978-1-53610-339-7 |
| Pages | From 1 to 28 |
From Chestnuts to Luxurious Marrón Glacé: A Successful Marketing and Positioning Experience
| Authors | Calvo-Porral, Cristina. Normand Bourgault |
| Book |
The Meaning of Local Foods: A Food Marketing Management Perspective Vol. 5 Publishing: Institute of Food Products Marketing. ISBN: 1540-4102 |
| Pages | From 1 to 110 |
Food for thougth: the food waste global issue
| Authors | Cristina Calvo-Porral. Valentín-Alejandro Martínez-Fernández. Mª Magdalena Rodríguez-Fernández |
| Book |
Experiencias en la modelización de la toma de decisiones en la salud humana, medio ambiente y desarrollo humano Vol. 1 Publishing: Universidad de Granada. ISBN: 978-84-606-5638-8 |
| Pages | From 1 to 23 |
What's up in Neuroscience?: Review and update of relationships among Neuroscience, Marketing and Economics
| Authors | Valentín-Alejandro Martínez-Fernández. Óscar Juanatey-Boga. Cristina Calvo-Porral |
| Book |
Social Neurocommunication: Applying the findings from Neursciences and Network Theory to the Science and Communication Industr Vol. 1 Publishing: Media XXI. Formalpress LDA. ISBN: 978-989-729-134-0 |
| Pages | From 1 to 16 |
Neuroeconomics and Neuromarketing: What¿s up in Neuroscience?
| Authors | Valentín-Alejandro Martínez-Fernández. Oscar Juanatey Boga. Cristina Calvo Porral |
| Book |
Social Neurocommunication: Applying the findings from Neursciences and Network Theory to the Science and Communication Industr Publishing: Media XXI. Formalpress LDA. ISBN: 978-989-729-134-0 |
| Pages | From 181 to 194 |
La mujer rural en Galicia: La importancia de la mujer rural en el sector textil-confección gallego
| Authors | Calvo-Porral, Cristina. D. Calvo Dopico |
| Book |
Muller rural galega. Tecendo redes para o novo milenio Vol. 1 Publishing: GESBIBLO. ISBN: 978-84-96667983 |
| Pages | From 58 to 77 |
Análisis de las emociones en el comportamiento de los usuarios de servicios
| Autor | Luis Miguel Otero Prada |
| Director/s | Cristina Calvo Porral |
| Scope | Facultad de Economía y Empresa |
| Qualification | Sobresaliente Cum Laude |
Technology Behavior of Millennials: An approach through the Uses and Gratifications Theory
| Autor | Rogelio Pesqueira Sánchez |
| Director/s | Cristina Calvo Porral; José Andrés Faíña Medín |
| Scope | Facultad de Economía y Empresa |
| Qualification | Sobresaliente Cum Laude |
El comportamiento de los consumidores ante los cambios en las industrias de red: el caso de las telecomunicaciones y servicios móviles
| Autor | Manuel Vicente Nieto Mengotti |
| Director/s | Cristina Calvo Porral Andrés Faíña Medín |
| Scope | Facultad Economia y Empresa |
| Qualification | Sobresaliente Cum Laude |
Examining the consumption behavior of ultra-processed food products
XXXVI Congreso Internacional de Marketing-AEMARK
International
| Authors | Calvo Porral, Cristina, Sergio Rivaroli |
| Place | Murcia (España) |
The influence of online celebrity endorsement on the purchase of brands and product categories
XXXVI Congreso Internacional de Marketing-AEMARK
International
| Authors | Cristina Calvo-Porral, Jean Pierre Lévy Mangin |
| Place | Murcia (España) |
Barriers to second-hand online shopping
XXXV Congreso Internacional de Marketing-AEMARK
International
| Authors | Calvo-Porral, Cristina, Jose Javier Orosa Gonzalez, Nuria Viejo-Fernández |
| Place | Cuenca (España) |
The `Insta¿ effect on the intention to visit a destination: a case for conspicuous consumption?
GMC-Global Marketing Conference
International
| Authors | Ana Maria Soares, Beatriz Casais, Cristina Calvo-Porral |
| Place | Seul (Corea del Sur) |
Consumer behavior in the circular economy: An examination of the acceptance of recycled products
XXXIV Congreso Internacional de Marketing (AEMARK)
International
| Authors | Cristina Calvo-Porral, Jean-Pierre Lévy Mangin |
| Place | Pozuelo de Alarcón (España) |
Are social media celebrities influencing purchase behavior?: An approach to alcoholic beverages
XXXIV Congreso Internacional de Marketing (AEMARK)
International
| Authors | Jose Javier Orosa Gonzalez, Sergio Rivaroli, Calvo-Porral, Cristina |
| Place | Pozuelo de Alarcón (España) |
Preferencias y necesidades de los consumidores
I Congreso Internacional de Consumo
International
| Authors | Cristina Calvo Porral |
| Place | Santiago de Compostela (España) |
The `insta¿ effect in the choice of a holiday destination: a case for conspicuous consumption?
1st International Workshop in Marketing
International
| Authors | Ana Maria Soares, Cristina Calvo Porral, Beatriz Casais |
| Place | Oporto (Portugal) |
The influence of celebrity endorsement on food purchase intention
XXXIII International Marketing Conference Aemark
International
| Authors | Cristina Calvo-Porral, Sergio Rivaroli, Javier Orosa González |
| Place | Valencia (España) |
An emotion-based profile of bank service customers
XXXIII International Marketing Conference Aemark
International
| Authors | Calvo-Porral, Cristina, Jean-Pierre Lévy Mangin |
| Place | Valencia (España) |
E-learning en la educación superior: herramientas para la docencia universitaria en un contexto de confinamiento
XI Congreso Iberoamericano de Docencia Universitaria
International
| Authors | Cristina Calvo-Porral, Nieto-Mengotti, Manuel |
| Place | Santa Cruz de Tenerife (España) |
¿¡Dona sangre!: Una propuesta de Aprendizaje-Servicio para la docencia universitaria en Marketing
XI Congreso Iberoamericano de Docencia Universitaria
International
| Authors | Cristina Calvo-Porral |
| Place | Santa Cruz de Tenerife (España) |
The positive asymmetry of emotions experienced in service consumption
XXXII Congreso Internacional de Marketing-AEMARK
International
| Authors | Cristina Calvo Porral, Luis-Miguel Otero-Prada |
| Place | Baeza (España) |
Profiling shopping mall customers in times of hardship
XXXII Congreso Internacional de Marketing-AEMARK
International
| Authors | Cristina Calvo Porral, Jean-Pierre Lévy Mangin |
| Place | Baeza (España) |
The influence of emotions on satisfaction and complaint behavior in hedonic and utilitarian services
XXXIV Congreso Internacional Economía Aplicada (ASEPELT)
International
| Authors | Cristina Calvo Porral, Luis-Miguel Otero-Prada |
| Place | Baeza (España) |
An emotion-based typology of mobile service users
XXX Jornadas Luso-Españolas de Gestión Científica
International
| Authors | Cristina Calvo Porral, Luis Otero Prada |
| Place | Bragança (Portugal) |
La satisfacción de los estudiantes universitarios con la plataforma Moodle como herramienta de enseñanza-aprendizaje
III Congreso Mundial de Educación. EDUCA 2020
International
| Authors | Cristina Calvo Porral |
| Place | Santiago de Compostela (España) |
Una propuesta de docencia universitaria en Economia mediante aprendizaje por proyectos
XII Jornadas de Docencia en Economia
National
| Authors | Cristina Calvo Porral, Nieto-Mengotti, Manuel |
| Place | Ourense (España) |
Las plataformas tecnológicas como herramienta docente en Economía: Análisis de la aceptación de Moodle
XII Jornadas de Docencia en Economia
National
| Authors | Cristina Calvo Porral, Nieto-Mengotti, Manuel |
| Place | Ourense (España) |
La simulacion virtual como metodología innovadora en la docencia universitaria: Una experiencia de gamificación
XII Jornadas de Docencia en Economia
National
| Authors | Nieto-Mengotti, Manuel, Cristina Calvo Porral |
| Place | Ourense (España) |
Propuesta ApS para la docencia en Marketing: desarrollo de una campaña de comunicación para la donación de sangre
V Congreso Virtual Internacional de Educación, Innovación y TIC
International
| Authors | Cristina Calvo Porral |
| Organization | REDINE -Red de Investigación e Innovación Educativa |
| Place | Alicante/Alacant (España) |
Markstrat: Una propuesta de gamificación en la docencia universitaria de Marketing
V Congreso Virtual Internacional de Educación, Innovación y TIC
International
| Authors | Cristina Calvo Porral |
| Organization | REDINE -Red de Investigación e Innovación Educativa |
| Place | Alicante/Alacant (España) |
The influence of consumer involvement with ICTs in mobile service behavior
XXIX Jornadas Hispano-Lusas de Gestion Científica
International
| Authors | Manuel Nieto Mengotti, Cristina Calvo Porral |
| Place | Osuna (España) |
Una propuesta de Aprendizaje por Proyectos (ApP) para la docencia universitaria de Marketing
IV Congreso Virtual Internacional de Educación, Innovación y TIC (EDUNOVATIC)
International
| Authors | Cristina Calvo Porral |
| Organization | Red de Investigación e Innovación Educativa (REDINE) |
| Place | Alicante/Alacant (España) |
Aceptación de la plataforma Moodle por parte del alumnado universitario como herramienta de enseñanza-aprendizaje
IV Congreso Virtual Internacional de Educación, Innovación y TIC (EDUNOVATIC)
International
| Authors | Cristina Calvo Porral |
| Organization | Red de Investigación e Innovación Educativa (REDINE) |
| Place | Alicante/Alacant (España) |
Food consumption elicited emotions: Does involvement play a moderating role?
XXVIII Jornadas Luso Españolas de Gestión Científica
International
| Authors | Cristina Calvo-Porral, Agustin Ruiz Vega, Jean-Pierre Lévy Mangin |
| Organization | Instituto Politécnico da Guarda |
| Place | Guarda (Portugal) |
Profiling beer consumer segments: An approach through a clustered-based analysis
XXVIII Jornadas Luso Españolas de Gestión Científica
International
| Authors | Cristina Calvo-Porral, Javier Orosa González |
| Organization | Instituto Politécnico da Guarda |
| Place | Guarda (Portugal) |
A clustered-based segmentation of specialty food retail customers: From "cherry-pickers" to "foodies"
XXX Congreso Internacional de Marketing-AEMARK
International
| Authors | Cristina Calvo Porral, Jean-Pierre Lévy Mangin |
| Organization | UNIVERSIDAD AUTÓNOMA DE BARCELONA |
| Place | Barcelona (España) |
The role of generational cohort in technology behavior: Comparing Millennials and Generation X
XXX Congreso Internacional de Marketing-AEMARK
International
| Authors | Cristina Calvo-Porral, Rogelio Pesqueira Sanchez |
| Organization | UNIVERSIDAD AUTÓNOMA DE BARCELONA |
| Place | Barcelona (España) |
The Role of Perceived Quality in Private Label Brands' Purchase Intention
XXVII Jornadas Hispano Lusas de Gestión Científica
International
| Authors | Calvo-Porral, Cristina, Jean-Pierre Lévy Mangin |
| Place | Benidorm (España) |
What factors attract customers to the mall?: Examining the Pull Factors of Shopping Malls
XXVII Jornadas Hispano Lusas de Gestión Científica
International
| Authors | Jean-Pierre Lévy Mangin, Calvo-Porral, Cristina |
| Place | Benidorm (España) |
Examining the role of product involvement in consumption elicited emotions
XXIX Congreso Internacional de Marketing (AEMARK)
International
| Authors | Cristina Calvo-Porral, Agustin Ruiz Vega, Jean-Pierre Lévy Mangin |
| Organization | UNIVERSIDAD DE SEVILLA |
| Place | Sevilla (España) |
A typlogy categorization of millennials in their technology behavior
XXIX Congreso Internacional de Marketing (AEMARK)
International
| Authors | Cristina Calvo-Porral, Rogelio Pesqueira Sanchez, José Andrés Faiña Medín |
| Organization | UNIVERSIDAD DE SEVILLA |
| Place | Sevilla (España) |
Would you trust de "DIA" tomato sauce?: The role of consumer trust on purchasing food store brands
XXVIII Congreso Nacional de Marketing AEMARK
National
| Authors | Cristina Calvo-Porral, Jean-Pierre Lévy Mangin |
| Place | León (España) |
Specialty Retailing: Examining the influence of Shopping Frequency
XXVIII Congreso Nacional de Marketing AEMARK
National
| Authors | Cristina Calvo-Porral, Jean-Pierre Lévy Mangin |
| Place | León (España) |
Interaction between involvement and product consumption emotions in the spanish wine market
XXVI Congreso ACEDE
International
| Authors | Agustin Ruiz Vega, Cristina Calvo-Porral, Jean-Pierre Lévy Mangin |
| Organization | Asociación Científica de Economía y Dirección de la Empresa |
| Place | Vigo (España) |
¿Qué hace creíbles a los medios de comunicación?: Análisis desde su valor de marca
XXV Jornadas Hispano-lusas de Gestión Científica
International
| Authors | Cristina Calvo-Porral, Valentín Martínez Fernández, Oscar Juanatey Boga |
| Organization | Universidad de Vigo (UV) |
| Place | Ourense (España) |
What's up in smartphone services?: Analysis of switching costs, customer satisfaction and loyalty in the Spanish market
XXVI Congreso Nacional de Marketing- AEMARK
National
| Authors | Cristina Calvo-Porral, Jean-Pierre Lévy Mangin |
| Organization | Universidad Miguel Hernández de Elche (UMH) |
| Place | Elche/Elx (España) |
Private Label Brands: Measuring the role of image, loyalty and manufacturer identification
XXVI Congreso Nacional de Marketing- AEMARK
National
| Authors | Cristina Calvo-Porral, Mark Lang |
| Organization | Universidad Miguel Hernández de Elche (UMH) |
| Place | Elche/Elx (España) |
Customer Satisfaction and Switching intention in Mobile Services: Does the type of subscription contract matter?
XXVII Congreso Nacional de Marketing AEMARK
National
| Authors | Calvo-Porral, Cristina, J. Andrés Faíña Medín, Manuel Nieto Mengotti |
| Organization | UNIVERSIDAD PÚBLICA DE NAVARRA |
| Place | Pamplona/Iruña (España) |
Is the European Economic Downturn leading to Food Price Reduction?
XXVII Congreso Nacional de Marketing AEMARK
National
| Authors | Calvo-Porral, Cristina, John Leighton Stanton, Jean-Pierre Lévy Mangin |
| Organization | UNIVERSIDAD PÚBLICA DE NAVARRA |
| Place | Pamplona/Iruña (España) |
¿Moda democrática o exclusiva?: Análisis del valor de las marcas Zara y Carolina Herrera en el mercado español.
XXV Jornadas Hispano-lusas de Gestión Científica
International
| Authors | Calvo-Porral, Cristina, Jean-Pierre Lévy Mangin |
| Organization | Universidad de Vigo (UV) |
| Place | Ourense (España) |
Costes de cambio, satisfacción y lealtad en el sector servicios: una aproximación al sector de la comunicación móvil
XXIV Jornadas hispanolusas de gestión cientifica
International
| Authors | Cristina Calvo-Porral, Jean-Pierre Lévy Mangin |
| Organization | Escuela Superior de Tecnología y Gestión, del Instituto Politécnico de Leiría |
| Place | Ourense (España) |
Relational, Functional benefits and Customer Value in Large Retailing: A Cross-Format comparative analysis
International Food Marketing Research Symposium
International
| Authors | Cristina Calvo-Porral, José Andrés Faiña Medín, Paulino Montes-Solla |
| Organization | St Joseph University (Philadelphia, USA) y Aarhus Uninversity |
| Place | Aarhus (Dinamarca) |
Local Brands and Local Heroes: Evidence from consumers' evaluations in the Spanish Beer Market
XXV Congreso Nacional de Marketing- AEMARK
National
| Authors | Cristina Calvo-Porral, Jean-Pierre Lévy Mangin |
| Organization | UNIVERSIDAD DE BARCELONA |
| Place | Barcelona (España) |
Aproach to the Brand Equity in the beer market: Analysis of a domestic and an imported brand
International Conference on Applied Business & Economics (ICABE 2012)
International
| Authors | Cristina Calvo-Porral, Paulino Montes-Solla |
| Organization | University of Cyprus |
| Place | Nicosia (Chipre) |
Dimensions of Brand Equity in the Beverage Sector: an approach to the beer market
International Conference on Applied Business & Economics (ICABE 2012)
International
| Authors | Cristina Calvo-Porral, Isabel Novo-Corti |
| Organization | International Conference on Applied Business & Economics |
| Place | Nicosia (Chipre) |
Análisis de los valores y actitudes de los jóvenes universitarios hacia la discapacidad
XXII Jornadas Luso-Espanholas de Gestao Científica
International
| Authors | Isabel Novo-Corti, Jesús Miguel Muñoz Cantero, Cristina Calvo Porral |
| Organization | UNIVERSIDADE DE TRÁS-OS-MONTES E ALTO DOURO (UTAD) |
| Place | Vila Real (Portugal) |
Estrategia de Internacionalización de la marca de moda Carolina Herrera: ¿Lujo democrático o máxima exclusividad?
XXII Jornadas Luso Espanholas de Gestao Científica
International
| Authors | Cristina Calvo-Porral, D. Calvo Dopico |
| Organization | UNIVERSIDADE DE TRÁS-OS-MONTES E ALTO DOURO (UTAD) |
| Place | Vila Real (Portugal) |
Design and Brand Image as sources of Equity in International Fashion Markets
XXIII Congreso Nacional de Marketing- AEMARK
National
| Authors | D. Calvo Dopico, Cristina Calvo-Porral |
| Organization | Universidad Jaume I |
| Place | Castellón de la Plana/Castelló de la Plana (España) |
Inclusión de los estudiantes universitarios con discapacidad en entornos normalizados: la importancia de las actitudes de los compañeros
VIII Jornadas Científicas Internacionales de Investigación sobre Discapacidad
International
| Authors | Novo-Corti, Isabel, Barreiro-Gen, María, Ramil Díaz, María, Calvo Porral, Cristina, Varela Candamio, Laura, Muñoz Cantero, Jesús Miguel, Vieites Ponte, Carlos |
| Place | Salamanca (España) |
Deseos de participación en organismos de apoyo a la discapacidad entre los estudiantes universitarios de ciencias de la educación: el caso de la Universidad de A Coruña
ICSD - International Congress on Social Diversity
International
| Authors | Isabel Novo-Corti, Cristina Calvo-Porral, Miguel Muñoz -Cantero |
| Place | Santiago de Compostela (España) |
Fashion Brand Carolina Herrera Internationalization Strategy: A Democratic Luxury?
International Conference on Applied Business & Economics . ICABE 2011
International
| Authors | Cristina Calvo-Porral |
| Organization | University of Piraeus |
| Place | Atenas (Grecia) |
Fashion and Textile Sector Internationalization: Production and Subcontracting Strategies in a World Liberalization basis
International Conference on Applied Business & Economics . ICABE 2011
International
| Authors | Cristina Calvo-Porral |
| Organization | University of Piraeus |
| Place | Atenas (Grecia) |
Design and Brand as sources of Diferentiation in International Textile-Clothing and Fashion Markets
7th Global Brand Conference of the Academy of Marketing
International
| Authors | D. Calvo Dopico, Cristina Calvo-Porral |
| Organization | Said Business School (Universidad de Oxford) |
| Place | Oxford (Reino Unido) |
Fashion Brand Carolina Herrera Internationalization strategy: Democratic Luxury o Maximum Exclusiveness?
International Conference on Applied Business & Economics - ICABE 2011
International
| Authors | Cristina Calvo Porral, D. Calvo Dopico |
| Place | Piraeus (Grecia) |
Análisis de la cadena de valor del sector textil-confección y fuentes de diferenciación en los mercados internacionales de Moda
XXII Congreso Nacional de Marketing - AEMARK
National
| Authors | D. Calvo Dopico, Cristina Calvo Porral |
| Place | Oviedo (España) |
Design and Brand Image: Sources of Equity and Differentiation in International Fashion Markets
International Conference on Applied Business & Economics (ICABE-2010)
International
| Authors | Cristina Calvo-Porral, D. Calvo Dopico |
| Place | Coruña, A (España) |
Competitive Strategy and Branding in International Fashion Markets: Analysis of the Galician Textile-clothing SMEs
International Conference on Applied Business & Economics (ICABE-2010)
International
| Authors | D. Calvo Dopico, Cristina Calvo-Porral |
| Place | Coruña, A (España) |
Branding, positioning and competitive strategy in international Fashion Markets: the role of Intangible assets
6th International Conference of the Academy of Marketing
International
| Authors | Cristina Calvo-Porral, D. Calvo Dopico |
| Organization | Universidad Ramon Llull |
| Place | Barcelona (España) |
Estrategias de Internacionalización de la Producción y localización en el sector Textil y de la Confección en el contexto de la UE: análisis del caso gallego.
XX Jornadas hispano-lusas de gestión Cientifica
International
| Authors | Cristina Calvo-Porral, D. Calvo Dopico |
| Organization | Instituto politecnico de Setúbal |
| Place | Setubal (Portugal) |
Estrategias de internacionalización de producción en el sector textil y de la confección en el contexto de la UE: Análisis del caso Gallego
XIX Congreso Hispano-Luso de Gestión Científica
International
| Authors | D. Calvo Dopico, Cristina Calvo Porral |
| Place | Sevilla (España) |
Capacidad de producción y marcas. Importancia en la comercialización de vinos de calidad
XVIII Luso-Spanish Conference on Management
International
| Authors | D. Calvo Dopico, Félix Blázquez-Lozano, Cristina Calvo Porral |
| Place | Porto (Portugal) |
El sector textil confección gallego ante la liberalización del mercado: Análisis Estrátegico y perspectivas futuras
XVIII Luso-Spanish Conference on Management
International
| Authors | D. Calvo Dopico, Cristina Calvo Porral |
| Place | Porto (Portugal) |
Estrategias en la producción y distribución de las PYMES del sector textil confección gallego ante la liberación del mercado
XXII Reunión Anual de la Asociación Española de Economía Aplicada (ASEPELT)
National
| Authors | D. Calvo Dopico, Cristina Calvo Porral |
| Organization | Universidad de Barcelona |
| Place | Barcelona (España) |
El sector textil-confección gallego ante la liberalización del mercado: Análisis estratégico y perspectivas futuras
XXI Reunión Anual ASEPELT 2007
National
| Authors | D. Calvo Dopico, Cristina Calvo Porral, Félix Blázquez-Lozano, Laurentino Bello Acebrón |
| Place | Valladolid (España) |
Importancia de la notoriedad, calidad percibida e imagen en el mercado vitivinicola
XXI Reunión Anual ASEPELT 2007
National
| Authors | D. Calvo Dopico, Félix Blázquez-Lozano, Cristina Calvo Porral |
| Place | Valladolid (España) |
Academic or management positions held by teacher.