PhD Marta Rey García  

(TIT-UN)

Department Business
Knowledgment area Market Research and Commercialisation
Research  Research group Grupo Jean Monnet de Competencia y Desarrollo
Research lines ¿ Gobierno y gestión de organizaciones de la sociedad civil y del tercer sector: bueno gobierno y rendición de cuentas, transparencia, evaluación de impacto, reorientación estratégica de entidades no lucrativas ¿ Filantropía: empresa familiar y filantropía, estudios comparativos internacionales sobre fundaciones, fundaciones corporativas ¿ Innovación social: gobernanza para/de la innovación social, partnenariados inter-sectoriales (colaboración privada-pública-no lucrativa), emprendimiento social, organizaciones híbridas, empoderamiento de beneficiarios, nuevas herramientas de financiación de la innovación, colaboración universidad-empresa ¿ Responsabilidad social corporativa: gestión sostenible de la cadena de suministro, trazabilidad de la cadena de suministro, distribución comercial sostenible, partnenariados entre empresas y entidades no lucrativas ¿ Marketing de servicios, marketing no lucrativo y marketing social: diseño y distribución de servicios, multicanalidad y omnicanalidad, crowdfunding, relaciones con beneficiarios
Contacto UDC directory
Orcid id0000-0002-9453-8551 Scopus55227389300

Teaching

Subjects taught

This section shows the teaching given in degrees, masters and other officers studies in last 6 years.

Subject and involved studies Total hours
Commercial Distribution 29
Final Year Dissertation 40
Final Year Dissertation 6
Financial Marketing 10
Fundamental rights in bussiness organization 15
Global Trends in Fashion: Digital Transformation and Sustainability 31.5
Subject and involved studies Total hours
Commercial Distribution
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
12
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
72
Financial Marketing
Master's in Banking and Finance
10
Fundamental rights in bussiness organization
Master's in Business Legal Advising
15
Global Trends in Fashion: Digital Transformation and Sustainability
BA Degree in Fashion Industry Management
31.5
Subject and involved studies Total hours
Commercial Distribution
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
52
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
48
Final Year Dissertation
Master's in Banking and Finance
12
Financial Marketing
Master's in Banking and Finance
10
Fundamental rights in bussiness organization
Master's in Business Legal Advising
15
Introduction to Marketing
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
8
Work Placement
Degree in Economics
30
Subject and involved studies Total hours
Commercial Distribution
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
75
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
16
Final Year Dissertation
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Concurrent Programme of Studies for Degree in Tourism and Degree in Business Science
Degree in Business Studies
8
Financial Marketing
Master's in Banking and Finance
10
Fundamental rights in bussiness organization
Master's in Business Legal Advising
15
Work Placement
Degree in Bussiness Administration
15
Work Placement
Degree in Business Studies
20
Subject and involved studies Total hours
Commercial Distribution
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
100
Final Year Dissertation
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Degree in Business Studies
16
Financial Marketing
Master's in Banking and Finance
10
Introduction to Marketing
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
24
Introduction to the Business Legal Advising
Master's in Business Legal Advising
7
Work Placement
Degree in Bussiness Administration
15
Subject and involved studies Total hours
Commercial Distribution
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
133
Final Year Dissertation
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Degree in Business Studies
2.7
Final Year Dissertation
Degree in Economics
1
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
16.3
Final Year Dissertation
Master's in Banking and Finance
3.3
Introduction to the Business Legal Advising
Master's in Business Legal Advising
21

Defined tutoring by teacher for 2019/2020 academic course.

Faculty of Economics and Business

Quarter Day Site
2nd quarter Wednesday
11:00 a 14:00
219A
2nd quarter Thursday
11:30 a 14:30
219A

EOG works and final master thesis directed

Directed or codirected by current teacher since 2013 year.

Digital distribution platforms of Video on Demand (VOD)
The digital transformation of the art market
Corporate Social Responsibility and Sustainability in the Automotive Industry. Volkswagen as a Case Study
Influence of the sensorial merchandising on the consumer at the point of sale
Online Banking in Spain: evolution and status of the issue
Partnerships for sustainability in the fashion industry
Sustainable reverse logistics
Sustainable supermarkets: comparative analysis of Mercadona and Covirán
The impact of digital transformation in the fashion industry
Circular Economy. A proposal for the future for Spain and Europe
Distribution strategies of food producers. Grupo Siro case study
Fintech in Spain: current situation and future perspectives
Sustainability in the food sector
Sustainable management of the food distribution supply chain: Mercadona Case
The challenge of sustainability in the textile-fashion sector
CSR, Financial Performance and Reputation
Direct sale in Spain: characterization, recent evolution and future proposal. Grupo Planeta as a case study
E-commerce
Omnichannel integration in the field of fast fashion
The art market in Spain: main magnitudes, legal framework and interveners
The commercial distribution in the sector of the feeding in Spain. Comparative study of Mercadona and Eroski.
The Corporate Social Responsability in the textile sector: Inditex's case study.
The Impact of Big Data on Business Management: Opportunities and Threats
The Mercadona business model: Total quality and interprovider system
Comparative analysis of corporate social responsibility strategies: Inditex and H&M (2013-2015)
Corporate Governance and Results of the Companies
Corporate Social Responsibility in the energy industry: Repsol's case (2013-2015)
E-commerce in the spanish economy: Typology, legal framework, main magnitudes and trends.
Ethics and CSR in Spanish banking: theoretical information and current situation of the institutions
The evolution of sustainability reporting by Gas Natural Fenosa: indicators and stakeholders (2009-2013)
The Impact of New Techonoligies on the shopping experience in brick-and-mortar stores
The Pharmaceutical Industry in Spain. Competitive environment, recent evolution and trends
Corporate Social Responsibility in TV Channels: Atresmedia and its corporate foundation as a case study
CSR and fashion: a comparative analysis of Inditex Group and Mango (2012)
How Shared Value creation is taking Corporate Social Responsibility one step further. Google as a Case Study
Corporate Social Responsibility and Repsol: from corporate reporting to the reactions of stakeholders
Corporate Social Responsibility at Acciona: a business group pioneering sustainability (2010-2012)

Research results

Select merit type and year to query research merits.

Assessing the collective impact of Canadian grantmaking foundations projects in response to socio-economic issues and environmental challenges

Funding entity Social Sciences and Humanities Research Council of Canada (SSHRC) / Conseil de Recherches en Sciences Humaines du Canada (CRSH)
Main researches Jean-Marc Fontan and Peter R. Elson
Type Proyecto Internacional
Dates From 01/05/2018 to 30/04/2024

Rede de Investigación Interuniversitaria

Funding entity Xunta de Galicia, Consellería de Cultura, Educación e Ordenación Universitaria
Main researches Carlos Hervés Beloso
Type Proyecto Programas Autonomicos
Dates From 24/10/2018 to 30/11/2020

Ayuda para la consolidación y estructuración de unidades de investigación competitivas del Sistema universitario de Galicia- Modalidad de grupos de Referencia Competitiva

Funding entity Xunta de Galicia, Consellería de Cultura, Educación e Ordenación Universitaria
Main researches Emma María Iglesias Vázquez
Type Proyecto Programas Autonomicos
Dates From 01/01/2016 to 31/12/2019

Diseño de un plan de innovaciones organizativas

Funding entity Fundación Universidad de Oviedo (FUO)
Main researches Marta Rey Garcia
Type Contrato
Dates From 23/11/2016 to 22/03/2017

Cátedra Inditex de Sostenibilidad de la UDC (antes de Responsabilidad Social)

Funding entity Industria de Diseño Textil S.A. (Inditex)
Main researches Marta Rey García
Type Contrato
Dates From 01/09/2016 to 31/08/2025

Desarrollo, innovación y comercialización de programas y servicios

Funding entity Fundación Universidad de Oviedo (FUO)
Main researches Marta Rey García
Type Contrato
Dates From 01/06/2015 to 31/12/2015

Social Innovation and Civic Engagement (ITSSOIN)

Funding entity Union Europea
Main researches Marta Rey García
Type Proyecto UE
Dates From 01/03/2014 to 28/02/2017

Marketing e innovación social. Consecuencias de los acuerdos de cooperación empresa-organización no lucrativa sobre el bienestar de la sociedad.

Funding entity Ministerio de Economía y Competitividad
Main researches Luis Ignacio Álvarez González y María José Sanzo Pérez (Universidad de Oviedo)
Type Proyecto Programas Nacionales
Dates From 01/01/2014 to 31/12/2016

Soporte a la implementación de mejoras organizativas en la FUO, segunda fase

Funding entity Fundación Universidad de Oviedo (FUO)
Main researches Marta Rey García
Type Contrato
Dates From 01/07/2014 to 31/01/2015

Rede de Investigación Interuniversitaria

Funding entity Xunta de Galicia, Consellería de Cultura, Educación e Ordenación Universitaria
Main researches Carlos Hervés Beloso
Type Proyecto Programas Autonomicos
Dates From 08/10/2014 to 31/12/2017

Ayuda para la consolidación y estructuración de unidades de investigación competitivas del sistema gallego de I+D+i del año 2013: Grupo de investigación Jean Monnet de competencia y desarrollo en la UE: C+D Group

Funding entity Consellería de Cultura, Educación e Ordenación Universitaria
Main researches Emma Iglesias Vazquez
Type Proyecto Programas Autonomicos
Dates From 01/01/2013 to 31/12/2015

Soporte a la implementación de mejoras organizativas en la FUO, primera fase

Funding entity Fundación Universidad de Oviedo
Main researches Directora
Type Contrato
Dates From 01/09/2013 to 31/12/2013

Asesoramiento en la formulación de la política de colaboraciones

Funding entity Fundación Príncipe de Asturias
Main researches Directora
Type Contrato
Dates From 01/03/2013 to 30/06/2013

EUFORI- Study on foundations supporting research and innovation in the EU: Quantitative and qualitative assessment, comparative analysis, trends and potential

Funding entity COMISIÓN EUROPEA
Main researches Investigadora principal
Type Proyecto UE
Dates From 08/06/2012 to 08/06/2014

Propuestas de mejoras organizativas

Funding entity Fundación Universidad de Oviedo
Type Contrato
Dates From 09/01/2012 to 12/07/2014

Elaboración código de buen gobierno

Funding entity Fundación Universidad de Oviedo
Type Contrato
Dates From 09/01/2012 to 12/07/2014

Cátedra Inditex de Responsabilidad Social de la UDC

Funding entity Industria de Diseño Textil S.A. (Inditex)
Main researches Marta Rey García
Type Contrato
Dates From 01/09/2012 to 31/08/2015

Cátedra Inditex de Responsabilidad Social de la UDC

Funding entity INDITEX, S.A.
Type Contrato
Dates From 11/01/2011 to 01/07/2027

El papel del marketing en la estrategia de RSC y en sus consecuencias sobre los resultados empresariales. Las fundaciones como elemento para materializar el compromiso social de las empresas españolas

Funding entity Ministerio de Ciencia e Innovación
Main researches María José Sanzo Pérez(Universidad de Oviedo)
Type Proyecto Programas Nacionales
Dates From 01/01/2010 to 31/12/2012

Organización Empresarial en Economías de Desarrollo Tardío: un estudio dinámico y comparado del Grupo Urquijo (BOLDE)

Funding entity Ministerio de Ciencia e Innovación
Main researches Nuria Puig Raposo (UCM)
Type Proyecto Programas Nacionales
Dates From 01/01/2010 to 31/12/2012

Instituto de Análisis Estratégico de Fundaciones

Funding entity Fundaciones Telefónica, Banco Santander, Marcelino Botín, ONCE, Rafael del Pino, Ramón Areces
Main researches Investigadora principal
Type Contrato
Dates From 01/12/2009 to 28/02/2011

Collective social entrepreneurship for sustainable impact: a framework proposal

Authors Vanessa Mato-Santiso, Marta Rey-García
Journal World Review of Entrepreneurship, Management and Sustainable Development Vol. 15 Num. 1-2 (pages 10 to 28)

Social interactions between non-profit organization and key stakeholders: using an omni-channel communication strategy influence on the loyalty of episodic volunteers?

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Journal 13th Iberian Conference on Information Systems and Technologies (CISTI) (pages 1 to 5)

Why foundations flourish: a comparative policy framework to understand policy support for foundations across countries.

Authors Marta Rey-García
Journal Journal of Comparative Policy Analysis: Research and Practice.

Traceability for Sustainability¿Literature Review and Conceptual Framework.

Authors Garcia-Torres, S., Albareda, L., Marta Rey-García, Seuring, S.
Journal Supply Chain Management: An International Journal. Vol. 24 Num. 1 (pages 85 to 106)

Nonprofit organizations at the crossroads of offline fundraising and social innovation: The influence of promoter behavior on the success of donationbased crowdfunding through digital platforms

Authors Noelia Salido-Andrés, Marta Rey-García, Luis Ignacio Álvarez-González, Rodolfo Vázquez Casielles
Journal Lecture Notes in Electrical Engineering Vol. 505 (pages 946 to 952)
DOI https://doi.org/10.1007/978-3-319-91334-6_130

Determinants of success of donation-based crowdfunding through digital platforms: The influence of offline factors

Authors Noelia Salido-Andrés, Marta Rey-García, Luis Ignacio Álvarez-González, Rodolfo Vázquez Casielles
Journal CIRIEC-España, Revista de Economía Pública, Social y Cooperativa Vol. 95 (pages 119 to 141)

Collective social enterprises for social innovation: Understanding the potential and limitations of cross-sector partnerships in the field of work integration

Authors Marta Rey-García, Nuria Calvo, Vanessa Mato-Santiso
Journal Management Decision Vol. 57 Num. 6 (pages 1415 to 1440)
DOI https://doi.org/10.1108/md-01-2017-009

Foundations in Spain: An International Comparison of a Dynamic Nonprofit Subsector.

Authors Marta Rey-García
Journal AMERICAN BEHAVIORAL SCIENTIST Vol. 62 Num. 13 (pages 1869 to 1888)

To found or to fund? Comparing the performance of corporate and non-corporate foundations

Authors Marta Rey-García, María José Sanzo-Pérez, Luis Ignacio Álvarez-González
Journal NONPROFIT AND VOLUNTARY SECTOR QUARTERLY Vol. 47 Num. 3 (pages 514 to 536)

Nonprofit organizations at the crossroads of offline and online fundraising in the digital era: The influence of the volume of target beneficiaries on the success of donation-based crowdfunding through digital

Authors Noelia Salido-Andrés, Marta Rey-García, Luis Ignacio Álvarez-González, Rodolfo Vázquez Casielles
Journal 13th Iberian Conference on Information Systems and Technologies (CISTI) (pages 1 to 5)
DOI https://doi.org/10.23919/cisti.2018.8399343

El impacto de las organizaciones del tercer sector como innovación social en España. Nuevas soluciones para la asistencia a dependientes, la inserción laboral de vulnerables, la educación financiera y la museología social.

Authors Marta Rey-García, Vanessa Mato-Santiso, Noelia Salido-Andrés
Journal REVISTA ESPAÑOLA DEL TERCER SECTOR

Business-Led Social Innovation in the Work Integration Field: The Role of Large Firms and Corporate Foundations

Authors Marta Rey-García, Vanessa Mato-Santiso
Journal Business and Management Research Vol. 6 Num. 1

Effective Disclosure in the Fast-Fashion Industry: from Sustainability Reporting to Action.

Authors Garcia-Torres, S., Marta Rey-García, Albareda, L.
Journal Sustainability Vol. 9 Num. 12 (pages 2256 to 2282)

Lights and Shadows of Business-Nonprofit Partnerships: The Role of Nonprofit Learning and Empowerment in this Ethical Puzzle.

Authors María José Sanzo-Pérez, Luis Ignacio Álvarez-González, Marta Rey-García
Journal Sustainability Vol. 9 Num. 8 (pages 1410 to 1410)

The impact of professionalization and partnerships on nonprofit productivity

Authors María José Sanzo-Pérez, Marta Rey-García, Luis Ignacio Álvarez-González
Journal THE SERVICE INDUSTRIES JOURNAL Vol. 37 Num. 11-12 (pages 783 to 799)
DOI https://doi.org/10.1080/02642069.2017.1353976

Back to Basics. Revisiting the relevance of beneficiaries for evaluation and accountability in nonprofits.

Authors Marta Rey-García, Kellie C. Liket, Luis Ignacio Álvarez-González, MAAS, Karen
Journal Nonprofit Management & Leadership Vol. 27 Num. 4 (pages 493 to 511)
DOI https://doi.org/10.1002/nml.21259

The Drivers of Voluntary Transparency in Nonprofits: Professionalization and Partnerships with Firms as Determinants.

Authors María José Sanzo-Pérez, Marta Rey-García, Luis Ignacio Álvarez-González
Journal Voluntas: International Journal of Voluntary and Nonprofit Organizations Vol. 28 Num. 4 (pages 1595 to 1621)

Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators.

Authors Luis Ignacio Álvarez-González, Nuria García Rodríguez, Marta Rey-García, María José Sanzo-Pérez
Journal BRQ-BUSINESS RESEARCH QUARTERLY Vol. 20 Num. 2 (pages 112 to 123)

Social Marketing, web 2.0 and donation-based crowdfunding in Spain:"Microdonaciones" and "haces falta" digital platforms as a case study

Authors Noelia Salido Andrés, Marta Rey-García
Journal Public and Nonprofit Marketing Cases Journal

[Book review] José Camilo Dávila, Carlos Dávila, Lina Grisales and David Schnarch, Business Goals and Social Commitment: Shaping Organizational Capabilities, Colombia's Fundación Social, 1984- 2011, Bogotá, Ediciones Uniandes, 2014, 208 pp.

Authors Marta Rey García
Journal REVISTA DE HISTORIA INDUSTRIAL Vol. 25 Num. 62 (pages 239 to 242)

Museología para la Innovación Social: Una experiencia de regeneración territorial en la periferia europea

Authors Marta Rey-García, Noelia Salido-Andrés, Mª José Sanzo Pérez, Luis Ignacio Álvarez-González
Journal PERIFÉRICA

How to encourage social innovations: a resource-based approach

Authors Mª José Sanzo Pérez, Luis Ignacio Álvarez González, Marta Rey García
Journal THE SERVICE INDUSTRIES JOURNAL (pages 430 to 447)
DOI https://doi.org/10.1080/02642069.2015.1015517

Business-Nonprofit Partnerships: a new form of collaboration in a corporate responsibility and social innovation context

Authors Mª José Sanzo Pérez, Luis Ignacio Álvarez González, Marta Rey García, Nuria García Rodríguez
Journal SERVICE BUSINESS Num. 9 (pages 611 to 636)
DOI https://doi.org/10.1007/s11628-014-0242-1

Business-nonprofit partnerships: Do their effects extend beyond the charitable donor-recipient model?

Authors Mª José Sanzo Pérez, Luis Ignacio Álvarez González, Marta Rey García, Nuria García Rodríguez
Journal NONPROFIT AND VOLUNTARY SECTOR QUARTERLY Vol. 44 Num. 2 (pages 379 to 400)
DOI https://doi.org/10.1177/0899764013517770

Why Aren't Evaluations Working and What to Do About it: A Framework for Negotiating Meaningful Evaluation in Nonprofits

Authors Kellie C. Liket, Marta Rey-García, Karen E.H. Mass
Journal AMERICAN JOURNAL OF EVALUATION Vol. 35 Num. 2 (pages 171 to 188)
DOI https://doi.org/10.1177/1098214013517736

The evolution of national fundraising campaigns in Spain: nonprofit organizations between the State and emerging civil society

Authors Marta Rey García, Luis Ignacio Álvarez González, Ricard VALLS-RIERA
Journal NONPROFIT AND VOLUNTARY SECTOR QUARTERLY (pages 300 to 321)

Globalization and the Organisation of Family Philanthropy: a case of isomorphism?

Authors Marta Rey-García, Nuria Puig-Raposo
Journal BUSINESS HISTORY Vol. 55 Num. 2 (pages 1019 to 1046)
DOI https://doi.org/10.1080/00076791.2012.744591

The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations: a framework proposa

Authors Marta Rey García, Luis Ignacio Álvarez González, Laurentino Bello Acebrón
Journal INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING Vol. 10 Num. 2 (pages 87 to 102)
DOI https://doi.org/10.1007/s12208-012-0085-1

Filantropía y participación cívica en el albor del siglo XXI

Authors Marta Rey García
Journal INFORMACIÓN COMERCIAL ESPAÑOLA

Perceptions of top management commitment to innovation and R&D - marketing relationship effectiveness: Do they affect CSR?

Authors María Jose Sanzo, Luis Ignacio Álvarez, Marta Rey, Nuria García
Journal Annals of Public and Cooperative Economics Vol. 83 Num. 3 (pages 383 to 405)
DOI https://doi.org/10.1111/j.1467-8292.2012.00468.x

Assessing and Advancing Foundation Transparency: corporate foundations as a case study

Authors Marta Rey-García, Javier Martin-Cavanna, Luis Ignacio Álvarez-González
Journal The Foundation Review Vol. 4 Num. 3 (pages 77 to 89)

Reinventarse o malvivir. De la importancia y de la urgencia de rediseñar el modelo de gestión de la cultura en España

Authors Marta Rey García
Journal NUEVA REVISTA DE POLÍTICA, CULTURA Y ARTE (pages 12 to 19)

Beyond Corporate Social Responsibility: Foundations and global retailers

Authors Marta Rey García
Journal Documentos de trabajo de la Cátedra Fundación Ramón Areces de Distribución Comercial. Oviedo: Universidad de Oviedo. DOCFRADIS 1206

Foundations and social economy: conceptual approaches and socio-economic relevance

Authors Marta Rey García, Luis Ignacio Álvarez González
Journal CIRIEC-España, Revista de Economía Pública, Social y Cooperativa (pages 61 to 80)

Buen gobierno y rendición de cuentas en las fundaciones empresariales españolas: un análisis comparativo de prácticas de transparencia

Authors Marta Rey García, Javier Martín Cavanna
Journal Revista de Responsabilidad Social de la Empresa Vol. 3 Num. 1 (pages 129 to 163)

Philanthropy and Social Investing: Blueprint 2011 by Lucy Bernholz

Authors Marta Rey García
Journal ALLIANCE

Understanding the Organized Philanthropic Activities of Entrepreneurial Families

Authors Marta Rey García, Nuria Puig Raposo
Journal BUSINESS AND ECONOMIC HISTORY ON-LINE (FORMERLY BUSINESS AND ECONOMIC HISTORY Vol. 8 (pages 1 to 30)

Las fundaciones culturales en la España contemporánea: de la transición al siglo XXI

Authors Marta Rey García
Journal REVISTA ESPAÑOLA DEL TERCER SECTOR Num. 12 (pages 17 to 40)

Las fundaciones culturales en la España Contemporánea: de la transición al siglo XXI

Authors Marta Rey García
Journal NUEVA REVISTA DE POLÍTICA, CULTURA Y ARTE Num. 123 (pages 46 to 57)

La filantropía doméstica en doce países europeos: el estado de la cuestión investigadora y el caso de España

Authors Marta Rey García
Journal REVISTA ESPAÑOLA DEL TERCER SECTOR (pages 17 to 40)

In search of the holy grail of impact

Authors Marta Rey García
Journal ALLIANCE Vol. 12 Num. 4 (pages 17 to 21)

La gestión de las fundaciones en el siglo XXI. Retos, tendencias y una hoja de ruta

Authors Marta Rey García
Journal REVISTA ESPAÑOLA DEL TERCER SECTOR Num. 6 (pages 37 to 54)

Sistemas de evaluación del desempeño organizativo e impacto social de las fundaciones. Utilidades del marketing no lucrativo

Authors Marta Rey García
Journal PERSPECTIVAS DEL SISTEMA FINANCIERO Num. 91 (pages 9 to 28)

¿Qué esperan los estudiantes de las universidades socialmente responsables? Propuesta de un cuadro de mando orientado a sus expectativas

Authors Marta Rey García, Ana Felgueiras, Noelia Salido Andrés
Publishing Fundación Conocimiento y Desarrollo (CYD), (España)
ISBN 000-00-000-0000-0

El sector fundacional español. Datos básicos

Authors Marta Rey García, Luis Ignacio Álvarez González
Publishing Asociación Española de Fundaciones, (España)
ISBN M-26.005-2011

Cómo evaluar los resultados de las organizaciones no lucrativas: de las buenas intenciones al impacto

Authors Marta Rey García
Publishing Fundación Compromiso Empresarial, (España)
ISBN 13 978-84-613-5963-9

Los proyectos prácticos de la Cátedra Inditex-UDC de Sostenibilidad como experiencia innovadora en el ámbito de la educación para la sostenibilidad

Authors Vanessa Mato-Santiso. Marta Rey-García. Noelia Salido-Andrés. Obdulia Taboadela
Book Contextos universitarios transformadores: construíndo espazos de aprendizaxe. III Xornadas de Innovación Docente
Publishing: Universidade da Coruña.
ISBN: 978-84-9749-712-1
Pages From 359 to 374

Social Marketing for Social Innovation: the employment plan of the Spanish Red Cross as a case study

Authors Marta Rey-García. Vanessa Mato-Santiso
Book Case Studies on Social Marketing: a global perspective
Publishing: Springer.
ISBN: 978-3-030-04842-6
Pages From 161 to 170

Social Innovation for Filling the Resource-Needs Gap in Social Services: New Governance Arrangements.

Authors Marta Rey-García. Ana Felgueiras. A. Bauer. T. Einarsson. G. Cancellieri
Book Social innovation: comparative perspectives
Publishing: Routledge (Taylor & Francis Group).
ISBN: 978-1-138-06836-0
Pages From 104 to 129

The Role of Civil Society Organizations in Social Innovation as an Example of the New Social Marketing

Authors Begoña Álvarez-García. Luis Ignacio Álvarez-González. Marta Rey-García. Noelia Salido-Andrés. María José Sanzo-Pérez
Book Case Studies on Social Marketing: a global perspective
Publishing: Springer.
ISBN: 978-3-030-04842-6
Pages From 171 to 181

The challenges of digital transformation for fast-fashion brands: a proposal for an operational tool to measure omni-channel integration

Authors Marta Rey-García. Ana Regueiro Otero. Vanessa Mato-Santiso
Book Advances in National Brand and Private Label Marketing
Publishing: Springer.
ISBN: 978-3-319-92084-9
Pages From 95 to 103

La Omnicanalidad en las Organizaciones no lucrativas: estado de la cuestión

Authors Vanessa Mato-Santiso. Marta Rey-García. María José Sanzo-Pérez
Book Nuevos horizontes del marketing y de la distribución comercial
Publishing: Cátedra Fundación Ramón Areces de Distribución Comercial, Universidad de Oviedo.
ISBN: 978-84-8367-622-6
Pages From 57 to 78

La transformación digital de la distribución comercial: la tienda física, de caja brick and mortar a nodo omnicanal

Authors Marta Rey-García. Elena Lirola-Walton. Vanessa Mato-Santiso
Book Marketing Insights: la respuesta del comercio a las tendencias de comportamiento social del consumidor
Publishing: KRK Ediciones.
ISBN: 978-84-8367-582-3
Pages From 297 to 320

Spain Country Report

Authors Marta Rey García. Luis Ignacio Álvarez González
Book EUFORI Study
Publishing: Publications Office of the European Union.
ISBN: 978-92-79-48436-0
Pages From 1081 to 1136

La Cátedra Inditex de Responsabilidad Social de la Universidade da Coruña como experiencia de colaboración universidad-empresa

Authors Marta Rey García
Book Informe CYD 2013. La contribución de las universidades españolas al desarrollo
Publishing: Fundación CYD.
ISBN: 13 978-84-697-0600-8
Pages From 224 to 224

La responsabilidad social de las organizaciones no lucrativas¿, en: Perspectivas en el estudio de la Responsabilidad Social Corporativa. Aplicaciones prácticas en Uruguay y España

Authors Marta Rey-García. Ana Felgueiras
Book Perspectivas en el estudio de la Responsabilidad Social Corporativa. Aplicaciones prácticas en Uruguay y España
Publishing: Grupo Magro Editores.
ISBN: 978-9974-8491-1-2
Pages From 259 to 280

Innovación docente en el marco de la colaboración Empresa - Universidad: La Cátedra Inditex de Responsabilidad Social de la Universidad de A Coruña

Authors Noelia Salido-Andrés. Ana Isabel Do Rego Felgueiras. Marta Rey-García
Book Haciendo balance de los cambios docentes en el ámbito de la empresa y la estrategia empresarial. ACEDE
Publishing: Ediciones de la Universidad de Oviedo.
ISBN: 978-84-16046-29-4
Pages From 34 to 34

Filantropía, familia, empresa: cómo convertirlas en un triángulo virtuoso

Authors Marta Rey García
Book La Suerte de Dar
Publishing: Plataforma Editorial.
ISBN: 978-84-15750-58-1
Pages From 179 to 201

El comercio justo en la distribución comercial española: perspectivas de futuro

Authors Luis Ignacio Álvarez González. Mª José Sanzo Pérez. Marta Rey García
Book Distribución comercial y comportamiento del consumidor
Vol. - Publishing: Cátedra Fundación Ramón Areces de Distribución Comercial, Universidad de Oviedo.
ISBN: 978-84-8367-302-7
Pages From 17 to 31

The State of Giving Research in Europe. Household Donations to Charitable Organizations in Twelve European Countries

Authors Marta Rey García
Book The State of Giving Research in Europe. Household Donations to Charitable Organizations in Twelve European Countries
Vol. - Publishing: Pallas Publications (Amsterdan University Press).
ISBN: 978-90-8555-009-9
Pages From 52 to 65

Social marketing and digital platforms: donation-based crowdfunding campaigns

Autor Noelia Salido Andrés
Director/s Marta Rey García; Rodolfo Vázquez Casielles
Scope Facultad de Economía y Empresa
Qualification Sobresaliente Cum Laude

Propuesta del Plan de Actuación como herramienta para la valoración del desempeño en las fundaciones españolas

Autor Francisco José Rodríguez Díaz
Director/s Mercedes Rodríguez Paredes, Profesora Titular de Escuela Universitaria, Departamento de Economía Financiera y Contabilidad II, Facultad de Ciencias Económicas y Empresariales, Universidad Complutense de Madrid
Scope Facultad de Ciencias Económicas y Empresariales, Universidad Complutense de Madrid
Qualification Sobresaliente Cum Laude

Survival dynamic of strategic alliances for work integration
XXIX CONGRESO DE ACEDE
International

Authors N. Calvo, Rey García, M., Vanessa Mato-Santiso
Place Coruña, A (España)

Social interactions between non-profit organization and key stakeholders: using an omni-channel communication strategy influence on the loyalty of episodic volunteers?
CISTI'2019 - 14th Iberian Conference on Information Systems and Technologies
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Place Coimbra (Portugal)

Omni-channel strategies used by non-profit organizations to contact with key stakeholders: A systematic review
9th International European Research Network on Philanthropy (ERNOP)
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Place Basilea (Suiza)

How can the use of an omnichannel communication strategy influence the loyalty of episodic volunteers?
XXXI International Marketing Conference AEMARK 2019
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Place Cáceres (España)

Can omni-channel management be used by non-profits to increase the loyalty of episodic volunteers?
9th International European Research Network on Philanthropy (ERNOP)
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Place Basilea (Suiza)

Systematic review of omni-channel strategies in non-profit organizations
XXIX Congreso de ACEDE
National

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Place Coruña, A (España)

Donation-based crowdfunding for charitable causes via digital platforms: campaign factors explaining their success
WG4 REJIES-COST International PhD Seminar
International

Authors Noelia Salido-Andrés, Marta Rey-García, Luis Ignacio Álvarez-González, Rodolfo Vázquez Casielles
Place Sevilla (España)

Factors inherent to the design of DCF campaigns via digital platforms determining their sucess
4th REGIONAL HELIX CONFERENCE: REGIONAL ENTREPRENEURIAL ECOSYSTEMS AND SUSTAINABILITY: RETHINKING THE HELIX
International

Authors Noelia Salido-Andrés, Marta Rey-García, Luis Ignacio Álvarez-González, Rodolfo Vázquez Casielles
Place Porto (Portugal)

Donation-based crowdfunding for charitable causes via digital platforms: campaign factors explaining their success
9th International European Research Network on Philanthropy (ERNOP)
International

Authors Noelia Salido-Andrés, Marta Rey-García, Luis Ignacio Álvarez-González, Rodolfo Vázquez Casielles
Place Basilea (Suiza)

CAMPAIGN FACTORS DETERMINING THE SUCCESS OF DONATION-BASED CROWDFUNDING FOR CHARITABLE CAUSES VIA DIGITAL PLATFORMS
XXXI Congreso Internacional de Marketing AEMARK 2019
International

Authors Noelia Salido-Andrés, Marta Rey-García, Luis Ignacio Álvarez-González, Rodolfo Vázquez Casielles
Place Cáceres (España)

Estrategias omnicanal en el sector no lucrativo: estado de la cuestión
IX Reunión Científica de la Cátedra Fundación Ramón Areces de Distribución Comercial
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María Jose Sanzo
Organization Universidad de Oviedo (UNIOVI)
Place Oviedo (España)

Systematic Review of Omnichannel Strategies in Nonprofit Organizations: Antecedents, Organizational Drivers and Consequences on Stakeholders
13th International Conference of the International Society for Third-Sector Research (ISTR)
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María Jose Sanzo
Place Ámsterdam (Países Bajos)

Omnichannel management of episodic volunteering by Nonprofit Organizations: achieving an efficient two-way communication
13th International Conference of the International Society for Third-Sector Research (ISTR)
International

Authors Vanessa Mato-Santiso, Marta Rey-García
Place Ámsterdam (Países Bajos)

The challenges of digital transformation for fast-fashion brands: a proposal for an operational tool to measure omni-channel integration
V Research on National Brand & Private Label Marketing International Conference (NB&PL)
International

Authors Marta Rey-García, Ana Regueiro Otero, Vanessa Mato-Santiso
Organization Universidad Oberta de Catalunya
Place Barcelona (España)

Los proyectos prácticos de la Cátedra Inditex-UDC de Sostenibilidad como experiencia innovadora en el ámbito de la educación para la sostenibilidad
III Jornadas de Innovación Docente
National

Authors Vanessa Mato-Santiso, Marta Rey-García, Noelia Salido-Andrés, Obdulia Taboadela
Organization UNIVERSIDADE DA CORUÑA (UDC)
Place Coruña, A (España)

Managing multi-level tensions in cross-sector collaborations for social services innovation: a dynamic perspective on telecare
6th Biennial International Symposium on Cross-Sector Social Interactions (CSSI 2018)
International

Authors Marta Rey-García, Ana Felgueiras, Vanessa Mato-Santiso
Place Copenhague (Dinamarca)

Nonprofit organizations at the crossroads of offline and online fundraising in the digital era: the influence of the volume of target beneficiaries on the success of donation-based crowdfunding through digital platforms
13th Iberian Conference on Information Systems and Technologies (CISTI 2018)
International

Authors Noelia Salido-Andrés, Marta Rey-García, Luis Ignacio Álvarez-González, Rodolfo Vázquez Casielles
Place Cáceres (España)

Nonprofit organizations at the crossroads of offline fundraising and social innovation: The influence of promoter behavior on the success of donation-based crowdfunding through digital platforms
Regional HELIX 2018 Conference
International

Authors Noelia Salido-Andrés, Marta Rey-García, Luis Ignacio Álvarez-González, Rodolfo Vázquez Casielles
Place Guimaraes (Portugal)

Donation-based Crowdfunding campaigns for charitable causes: an emerging tool for the sustainability of Third Sector Organizations
13th International Conference of the International Society for Third-Sector Research (ISTR)
International

Authors Noelia Salido-Andrés, Marta Rey-García, Luis Ignacio Álvarez-González, Rodolfo Vázquez Casielles
Place Ámsterdam (Países Bajos)

Cross-sector Partnerships as Social Innovation: Online Financial Education in Spain
16th IAPNM International Congress
International

Authors Noelia Salido-Andres, Luis Ignacio Álvarez González, Mª José Sanzo Pérez, Begoña Alvarez García, Marta Rey-García
Place Badajoz (España)

NPOs at the crossroad among offline and online fundraising in the digital era: explaining the success of donation-based crowdfunding campaigns through digital platforms
16th IAPNM International Congress
International

Authors Noelia Salido-Andres, Marta Rey-García, Luis Ignacio Álvarez González, Rodolfo Vázquez Casielles
Place Badajoz (España)

Business-led Social Innovation in the Work Integration field: the role of large firms and corporate foundations
XXVII Jornadas Hispano Lusas de Gestión Científica
International

Authors Vanessa Mato-Santiso, Marta Rey-García
Place Benidorm (España)

Corporate Social Responsibility for Collective Impact: The case of Accenture Spain
4th Symposium on Ethics and Social Responsibility Research
International

Authors Vanessa Mato-Santiso, Marta Rey-García
Place Porto (Portugal)

Understanding the governance of cross-sector partnerships in the field of work integration: resource flows, strategic activities and implications for socially innovative business collective action
33rd EGOS Colloquium
International

Authors Marta Rey-García, Nuria Calvo, Vanessa Mato-Santiso
Place Copenhague (Dinamarca)

Understanding the governance of controlling foundations and foundation owned businesses (FoB)
8th International European Research Network on Philanthropy (ERNOP)
International

Authors Marta Rey-García, Vanessa Mato-Santiso
Place Copenhague (Dinamarca)

Strategic Alliances between Profit and Non-Profit Organizations: creating a shared value ecosystem for collective impact
16th International Congress on Public and Nonprofit Marketing
International

Authors Vanessa Mato-Santiso, Marta Rey-García
Place Badajoz (España)

Successful Relationships of Collaboration across sectors for achieving a Collective Impact: the case of Accenture Spain as a promoter of a shared value ecosystem
XXIX Congreso Internacional de Marketing (AEMARK)
International

Authors Vanessa Mato-Santiso, Marta Rey-García
Organization UNIVERSIDAD DE SEVILLA
Place Sevilla (España)

Social innovation for collective impact in work integration field: "Juntos por el empleo de los más vulnerables" as a case study
IX International Congress on teaching cases related to Public and Nonprofit Marketing
International

Authors Vanessa Mato-Santiso, Marta Rey-García
Place Coruña, A (España)

Online financial education as social innovation in Spain: 'rededucacionfinanciera.es' and 'economiasolidaria.org' as case studies
IX International Congress on teaching cases related to Public and Nonprofit Marketing
International

Authors Noelia Salido-Andrés, Luis Ignacio Álvarez-González, María José Sanzo-Pérez, Begoña Álvarez-García, Marta Rey-García
Place Coruña, A (España)

Explaining the success of donation-based crowdfunding through digital platforms:NPOs at the crossroads of offline fundraising and social innovation in the digital era
12th International Conference of International Society of Third Sector (ISTR)
International

Authors Noelia Salido-Andres, Marta Rey-García, Rodolfo Vázquez Casielles
Place Estocolmo (Suecia)

Innovación Social en el ámbito de la Inserción Laboral
I Congreso Internacional "Innovación para el Cambio, Empleo e Inclusión
International

Authors Vanessa Mato-Santiso, Marta Rey García, Nuria Calvo
Place Valencia (España)

Overview of case studies in Spain: commonalities and differences with the Social Services field. The case of work integration.
Social Innovation in Social Services Stakeholder Workshop
International

Authors Vanessa Mato-Santiso, Nuria Calvo, Marta Rey-García
Place Coruña, A (España)

Professionalization and Partnerships with Businesses as drivers of nonprofit transparency
43rd Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA)
International

Authors Marta Rey García, Mª José Sanzo Pérez, Luis Ignacio Álvarez González
Place Chicago (Estados Unidos)

To found or not to found? Corporate foundations as strategic tools for corporate philanthropy
43rd Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA)
International

Authors Marta Rey García, Mª José Sanzo Pérez, Luis Ignacio Álvarez González
Place Chicago (Estados Unidos)

Professionalization and partnerships with businesses as drivers of foundation performance
Fifth Workshop on Foundations
International

Authors Mª José Sanzo Pérez, Marta Rey García, Luis Ignacio Álvarez González
Organization ERNOP PARIS
Place Turín (Italia)

Tight public budgets, high social expectations. Factors influencing revenue structure of R&I foundations in Spain
European Research Network on Philanthropy (ERNOP) International Conference, `Interdisciplinary Research On Philanthropy: Connecting the dots¿
International

Authors Marta Rey García, Luis Ignacio Álvarez González
Place París (Francia)

European Foundations funding Research and Innovation: Corporatist Mediterranean - Spain
Official Presentation of the European Foundations funding Research and Innovation (EUFORI) Study
International

Authors Marta Rey García
Place Bruselas (Bélgica)

Presentación del Informe Español del EUFORI (European Foundations for Research and Innovation) Study
X Edición de los Premios Universidad Empresa REDFUE Red Española de Fundaciones Universidad Empresa
National

Authors Marta Rey García, Luis Ignacio Álvarez González
Place Madrid (España)

Social Marketing for Social Innovation: The work integration plan of Spanish Red Cross as a case study
VII Congreso Internacional de Casos Docentes en Marketing Público y No Lucrativo
International

Authors Vanessa Mato-Santiso, Marta Rey García
Organization Asociación Internacional de Marketing Público y No Lucrativo (AIMPN)
Place Jerez de la Frontera (España)

Social marketing, Web 2.0 and donation-based crowdfunding in Spain: "Microdonaciones" and "Haces Falta" digital platforms as a case study
VI Congresso Internacional de Casos Docentes Em Marketing Público e Náo Lucrativo
International

Authors Noelia Salido Andrés, Marta Rey García
Place Coimbra (Portugal)

Innovación docente en el marco de la colaboración empresa-universidad: la Cátedra Inditex de Responsabilidad Social de la Universidad de A Coruña
VI Workshop de la Sección de Estrategia Empresarial de ACEDE
International

Authors Noelia Salido Andrés, Ana Felgueiras, Marta Rey García
Organization Asociación Científica de Economía y Dirección de la Empresa
Place Oviedo (España)

National Campaigns for Charitable Causes: Exploring the Portuguese Case
XV Congreso de Investigadores en Economía Social de CIRIEC-España
International

Authors Ana Felgueiras, Madalena Eça Abreu, Ana Simaens, Marta Rey-García
Organization Centro Internacional de Investigación e Información sobre la Economía Pública, Social y Cooperativa
Place Santander (España)

National Campaigns for Charitable Causes: Exploring the Portuguese Case
43rd Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA)
International

Authors Ana Simaens, Madalena Eça Abreu, Ana Felgueiras, Marta Rey García
Organization Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA)
Place Denver, Colorado (Estados Unidos)

Control And Legitimacy in Family Foundations: How Do We Know Families are Behaving Strategically?
11th International Conference of the International Society for Third-Sector Research (ISTR)
International

Authors Marta Rey García, Nuria Puig Raposo
Organization International Society for Third-Sector Research (ISTR)
Place Münster (Alemania)

Social Responsibility and Non-Profit Organizations
11th International Conference of the International Society for Third-Sector Research (ISTR)
International

Authors Marta Rey García, Ana Felgueiras
Organization International Society for Third-Sector Research (ISTR)
Place Münster (Alemania)

Comparative Studies on Control and Legitimacy of Foundations in Europe: Philanthropy and Giving
11th International Conference of the International Society for Third-Sector Research (ISTR)
International

Authors Marta Rey García, Georg Von Schnurbein
Organization International Society for Third-Sector Research (ISTR)
Place Münster (Alemania)

Social innovation and the professionalization of nonprofit organizations
Fourth Conference of the International Network of Business & Management Journals (INBAM)
International

Authors Mª José Sanzo Pérez, Luis Ignacio Álvarez González, Marta Rey-García
Organization International Network of Business & Management Journals (INBAM)
Place Barcelona (España)

The social responsibility of non-profit organizations: a conceptual framework
Fourth Conference of the International Network of Business & Management Journals (INBAM)
International

Authors Marta Rey García, Ana Felgueiras
Organization International Network of Business & Management Journals (INBAM)
Place Barcelona (España)

From objects to subjects: a framework for the social responsibility of non-profit organizations
XIV annual conference of the European Academy of Management (EURAM)
International

Authors Ana Felgueiras, Marta Rey García
Organization European Academy of Management (EURAM)
Place Valencia (España)

National Campaigns for Charitable Causes in Portugal: a First Road Map
European Social Science History Conference
International

Authors Madalena Eça Abreu, Ana Simaens, Ana Felgueiras, Marta Rey García
Organization International Institute of Social History
Place Viena (Austria)

National Campaigns for International Cooperation and Emergency Aid: a Comparative Analysis in the context of the Emerging Spanish Civil Society and Philanthropic Markets
European Social Science History Conference
International

Authors Ana Felgueiras, Marta Rey-García, Luis Ignacio Álvarez-González, Ricard Valls-Riera
Organization International Institute of Social History
Place Viena (Austria)

Situación de la Responsabilidad Social en Europa
I Jornadas Internacionales de Responsabilidad Social Universitaria
International

Authors Marta Rey García
Organization UNIVERSIDADE DE CÁDIZ
Place Cádiz (España)

Las Cátedras Universidad-Empresa como herramienta para impulsar la Responsabilidad Social Universitaria en Europa
I Jornadas Internacionales de Responsabilidad Social Universitaria
International

Authors Ana Felgueiras, Noelia Salido-Andrés, Marta Rey-García
Organization UNIVERSIDADE DE CÁDIZ
Place Cádiz (España)

European Foundations for Research and Innovation (EUFORI) Study: Spain
European Research Network on Philanthropy (ERNOP) International Conference on Challenges for Research on Philanthropy: new and transnational perspectives
International

Authors Marta Rey García, Luis Ignacio Álvarez González
Organization European Research Network on Philanthropy (ERNOP)
Place Riga (Letonia)

Philanthropy and Business Organization in Family Groups: Exploring the Relationship between Family-Controlled Business Groups and Closely and Persistently Bound Foundations
International Family Enterprise Research Academy (IFERA) Conference
International

Authors Marta Rey-García
Organization International Family Enterprise Research Academy (IFERA)
Place St. Gallen (Suiza)

Business-Nonprofit Partnerships: a new form of collaboration in a corporate responsibility and social innovation context
3rd Conference of the International Network of Business and Management Journals (INBAM)
International

Authors María Jose Sanzo, Luis I. Álvarez, Marta Rey, Nuria García
Organization International Network of Business and Management Journals (INBAM)
Place Lisboa (Portugal)

Advancing social responsibility and innovation in a Spanish public university: the case of the Inditex Chair on Social Responsibility at the University of A Coruña
Taller de Innovación Docente de la XV Reunión de Economía Mundial organizada por la Sociedad de Economía Mundial
International

Authors Ana Felgueiras, Marta Rey-García
Organization World Economy Society
Place Santander (España)

How to Improve the Cost-Effectiveness of Nonprofit Organizations: The Effect of Human Resources, Information Technology, and Communication Strategies
European Marketing Academy (EMAC) 42nd Conference
International

Authors Mª José Sanzo Pérez, Luis Ignacio Álvarez González, Marta Rey García, Nuria García Rodríguez
Organization European Marketing Academy (EMAC)
Place Istambul (Turquía)

Baillet Latour forum on social investment and philanthropy
4th EMES International Research Conference on Social Enterprise
International

Authors Marta Rey García
Organization Euricse (European Research Institute on Cooperative and Social Enterprises)
Place Liege (Bélgica)

Origin of funds, Expenditures, Focus of support
Eufori Study
International

Authors Marta Rey García, Tizian Fritz Msc
Place Amsterdam (Países Bajos)

Promoting University Social Responsibility and Innovation from a corporate-sponsored Chair: the case of the Inditex Chair of Social Responsibility at the University of A Coruña, Spain
IX Foro Internacional sobre Evaluación de la Calidad de la Investigación y la Educación Superior (FECIES)
International

Authors Marta Rey-García, Ana Felgueiras, Jesús Spósito-Prado
Organization Asociación Española de Psicología Conductual (AEPC)
Place Santiago de Compostela (España)

The Inditex Chair on Social Responsibility at the University of A Coruna: A case of social responsibility and innovation in a Spanish public university
IV International Congress On Teaching Cases Related To Public And Nonprofit Marketing
International

Authors Ana Felgueiras, Marta Rey García
Organization International Association on Public and Nonprofit Marketing (IAPNM)
Place Felgueiras (Portugal)

Retos y Oportunidades para el Marketing Público y No Lucrativo 2012
X Jornada Científico-Docente AIMPN España y Portugal
International

Authors Marta Rey García
Organization International Association of Public and Nonprofit Marketing
Place Felgueiras (Portugal)

The effect of communication strategies on nonprofit performance indicators. Insights from the Spanish foundation sector
1st European Social Marketing Conference (ESMC)
International

Authors Ana Felgueiras, Marta Rey García, Luis Ignacio Álvarez González, Nuria García Rodríguez, Mª José Sanzo Pérez
Organization European Social Marketing Conference(ESMC)
Place Lisboa (Portugal)

What is All the Ado About? `Reach" as a Proxy to Uncover Who is Actually Measuring Social Impact
41st Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA)
International

Authors Marta Rey García, LIKET, Kellie C., Luis Ignacio Álvarez González
Organization Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA)
Place Indianapolis (Estados Unidos)

A Comparative Study of Organizational Models Adopted by Philanthropic Entrepreneurial Families in Western Countries
41st Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA)
International

Authors Marta Rey García, Nuria García Rodríguez
Organization Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA)
Place Indianapolis (Estados Unidos)

Addressing Measurement Validity: A Typology of Social Impact Measurement Methods
41st Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA)
International

Authors LIKET, Kellie C., Marta Rey García, MAAS, Karen
Organization Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA)
Place Indianapolis (Estados Unidos)

Advancing social responsibility and innovation in the university: The case of a corporate sponsored chair on social responsibility at a Spanish Public University
II Congresso Ibero-americano de Responsabilidade Social (CRIARS)
International

Authors Marta Rey García, Ana Felgueiras, Jesús Alberto Spósito Prado
Organization SOCIUS/ISEG-INSTITUTO SUPERIOR DE ECONOMIA E GESTÃO, DA UNIVERSIDADE TÉCNICA DE LISBOA
Place Lisboa (Portugal)

Roles and challenges faced by nonprofit organizations in community governance: analysis of a local cooperation network in the field of social services
II Congresso Ibero-americano de Responsabilidade Social (CRIARS)
International

Authors Ana Felgueiras, Marta Rey García
Organization SOCIUS/ISEG-INSTITUTO SUPERIOR DE ECONOMIA E GESTÃO, DA UNIVERSIDADE TÉCNICA DE LISBOA
Place Lisboa (Portugal)

Measuring the socioeconomic impact of philanthropic foundations: the methodology of the Institute for Strategic Analysis of Foundations (INAEF)
10th International Conference of the International Society for Third Sector Research (ISTR)
International

Authors Marta Rey García, Luis Ignacio Álvarez González, Ana Felgueiras
Organization International Society for Third Sector Research (ISTR)
Place Siena (Italia)

Nonprofits between the State, the Church and emerging Civil Society: the evolution of national campaigns in Spain
10th International Conference of the International Society for Third Sector Research (ISTR)
International

Authors Marta Rey García, Luis Ignacio Álvarez González, Ricard VALLS-RIERA, Ana Isabel Do Rego Felgueiras
Organization International Society for Third Sector Research (ISTR)
Place Siena (Italia)

Roles and sources for legitimacy of nonprofit organizations participating in community governance: analysis of a local cooperation network
10th International Conference of the International Society for Third Sector Research (ISTR)
International

Authors Marta Rey García, Ana Isabel Do Rego Felgueiras, Luis Ignacio Álvarez González
Organization International Society for Third Sector Research (ISTR)
Place Siena (Italia)

Cooperation agreements between firms and foundations as a way to improve the foundation's resource and capabilities
XI World Congress of the International Federation of Scholarly Associations of Management (IFSAM)
International

Authors Mª José Sanzo Pérez, Luis Ignacio Álvarez González, Nuria García Rodríguez, Marta Rey García
Organization International Federation of Scholarly Associations of Management (IFSAM)
Place Limerick (Irlanda)

La relación empresa - fundación como condicionante del marketing interno en el contexto no lucrativo. Consecuencias sobre los resultados del desempeño fundacional
XXVI Annual Conference of the European Academy of Management and Business Economics (AEDEM)
International

Authors Nuria García Rodríguez, Mª José Sanzo Pérez, Luis Ignacio Álvarez González, Marta Rey García
Organization European Academy of Management and Business Economics (AEDEM)
Place Barcelona (España)

Measuring the Socioeconomic Impact of Charitable Foundations: Spain as a Case Study
40th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA)
International

Authors Marta Rey García, Luis Ignacio Álvarez González
Organization Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA)
Place Toronto (Canadá)

Evaluation of Nonprofit Organizations. Applications of General Marketing Concepts
10th Congress of the International Association of Public and Nonprofit Marketing (IAPNM)
International

Authors Marta Rey García, Luis Ignacio Álvarez González
Organization International Association of Public and Nonprofit Marketing (IAPNM)
Place Porto (Portugal)

Exploring the sources for study of national campaigns from a historical perspective: the case of Spain
European Research Network on Philanthropy (ERNOP) International Conference on Philanthropy and Civil Society: European and Transnational Perspectives
International

Authors Marta Rey García, Luis Ignacio Álvarez González, Ricard VALLS-RIERA
Organization European Research Network on Philanthropy (ERNOP)
Place Viena (Austria)

Measuring the socioeconomic impact of philanthropic foundations: the methodology of the Institute for Strategic Analysis of Foundations (INAEF)
European Research Network on Philanthropy (ERNOP) International Conference on Philanthropy and Civil Society: European and Transnational Perspectives
International

Authors Marta Rey García, Luis Ignacio Álvarez González
Organization European Research Network on Philanthropy (ERNOP)
Place Viena (Austria)

Effect of Marketing-R&D relationships and top management commitment to innovation on CSR communication
European Marketing Academy (EMAC) 40th Conference
International

Authors Nuria García Rodríguez, Mª José Sanzo Pérez, Marta Rey García, Luis Ignacio Álvarez González
Organization European Marketing Academy (EMAC)
Place Ljubljana (Eslovenia)

The Global Rise of Organised Family Philanthropy: a historical perspective
Third European Congress on World and Global History
International

Authors Rey García, M., Y Puig Raposo, N
Organization European Network in Universal and Global History (ENIUGH)
Place Londres (Reino Unido)

La responsabilidad social empresarial (RSE) en las compañías innovadoras y sus efectos en los resultados
3rd International Research Conference on Social Economy of CIRIEC
International

Authors Luis Ignacio Álvarez González, Marta Rey García, Mª José Sanzo Pérez
Organization Centro Internacional de Investigación e Información sobre la Economía Pública, Social y Cooperativa
Place Valladolid (España)

The emergence and institutionalization of the Spanish foundation sector as a significant socioeconomic actor: the Institute for Strategic Analysis of Foundations (INAEF)
3rd International Research Conference on Social Economy of CIRIEC
International

Authors Marta Rey García, Luis Ignacio Álvarez González
Organization Centro Internacional de Investigación e Información sobre la Economía Pública, Social y Cooperativa
Place Valladolid (España)

Las organizaciones no lucrativas en la estrategia de RSC y sus consecuencias sobre la reputación corporativa
XXI JORNADAS HISPANO LUSAS DE GESTIÓN CIENTÍFICA
International

Authors Luis Ignacio Álvarez González, Marta Rey García, Mª José Sanzo Pérez
Organization UNIVERSIDAD DE CÓRDOBA
Place Córdoba (España)

Business History Conference 2010 Annual Meeting
Business History Conference 2010 Annual Meeting
International

Authors Marta Rey García, Nuria Puig Raposo
Organization American Historical Association
Place Georgia (Estados Unidos)

The streamlining of methodologies for international comparative research on philanthropy as well as the development of strategies for European-wide longitudinal data gathering
2010 European Research Network on Philanthropy (ERNOP) Conference ¿ Third Annual Meeting
International

Authors Marta Rey García
Organization European Research Network on Philanthropy (ERNOP)
Place Budapest (Hungría)

Évaluer pour évoluer: les enjeux du secteur
Défis et opportunités de l¿évaluation pour les fondations
International

Authors Marta Rey García
Place Annecy (Francia)

Nonprofit Marketing: A New Functional Realm for Evaluating the Organizational Performance and Social Impact of Third Sector Organizations
8th International Conference of the International Society for Third-Sector Research (ISTR) and 2nd European conference of the EMES European Research Network and ISTR
International

Authors Marta Rey García
Organization International Society for Third Sector Research (ISTR)
Place Barcelona (España)

Nuevas tendencias y retos en la gestión de las fundaciones
2ª Conferencia General de la Asociación Española de Fundaciones
International

Authors Marta Rey García
Place Madrid (España)

Gestión y financiación de las entidades sin ánimo de lucro
Congreso de Servicios Sociales Municipales
International

Authors Marta Rey García
Place Coruña, A (España)

Gestión cultural privada en entornos urbanos
III Jornadas de Marketing de Ciudades: imagen y territorio
National

Authors Marta Rey García
Organization Universidade da Coruña (UDC)
Place Coruña, A (España)

Propostas culturais para espazos urbanos
V Encontros Cultura e Concellos: a acción cultural nos espazos urbanos
National

Authors Marta Rey García
Organization Consello da Cultura Galega
Place Santiago de Compostela (España)

Positions

Academic or management positions held by teacher.

Profesorado responsable titulaciones Facultad de Humanidades y Documentación

Profesor/a responsable de titulación

From 01/10/2019 to 30/09/2021.

Comisión Académica de la Facultad de Humanidades y Documentación

Vocal Coordinador de Título

From 14/03/2019.

Comisión de Calidad de la Facultad de Humanidades y Documentación

Vocal Coordinador de Título

From 14/03/2019.

Vicerrectorado de Investigación y Transferencia

Cátedra Inditex de Responsabilidad Social de la UDC
Director/a

From 01/11/2011.

Profesorado responsable titulaciones Facultad de Humanidades y Documentación

Profesor/a responsable de titulación