| Department | Business |
| Knowledgment area | Market Research and Commercialisation |
| Research | Research group Investigación en Marketing Aplicado |
| Research lines | Retromarketing, nostalgia marketing or vintage marketing Marketing, socioeconomics and social capital |
| Keywords | General marketing theory, retromarketing, socioeconomics |
| Contacto | UDC directory |
| Orcid id0000-0003-1657-2815 ResearcherIDAAE-7862-2022 Scopus57189383199 | |
This section shows the teaching given in degrees, masters and other officers studies in last 6 years.
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
| Comprehensive Local Development Planning | Optional | 0 | 4 |
| Final Year Dissertation | Compulsory | 0 | 80 |
| Introduction to Marketing | Compulsory | 0 | 100 |
| Master's Dissertation | Compulsory | 0 | 8.5 |
| Strategic Marketing of Video Games | Compulsory | 0 | 41 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Business
Degree in Audiovisual Communication
|
Core | 0 | 4 |
|
Final Year Dissertation
Degree in Economics
|
Compulsory | 0 | 1.5 |
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 41 |
|
Introduction to Marketing
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 92 |
|
Master's Dissertation
Master in Business Administration
|
Compulsory | 0 | 3 |
|
Strategic Marketing of Video Games
Master´s Degree in Designs, Development and Marketing of Videogames
|
Compulsory | 0 | 35 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 24 |
|
Introduction to Marketing
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 67 |
|
Market Research
Degree in Economics
|
Optional | 0 | 42 |
|
Marketing
Engineering Degree in Industrial Design and Product Development
|
Compulsory | 0 | 42 |
|
Omni-Channel Fashion Retailing
BA Degree in Fashion Industry Management
|
Compulsory | 0 | 12 |
|
Strategic Marketing of Video Games
Master´s Degree in Designs, Development and Marketing of Videogames
|
Compulsory | 0 | 39 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 40 |
|
Introduction to Marketing
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 116 |
|
Marketing
Engineering Degree in Industrial Design and Product Development
|
Compulsory | 0 | 30 |
|
Master's Dissertation
Master´s Degree in Designs, Development and Marketing of Videogames
|
Compulsory | 0 | 16 |
|
Strategic Marketing of Video Games
Master´s Degree in Designs, Development and Marketing of Videogames
|
Compulsory | 0 | 39 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 8 |
|
Introduction to Marketing
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 200 |
|
Marketing
Engineering Degree in Industrial Design and Product Development
|
Compulsory | 0 | 41.5 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Introduction to Marketing
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 225 |
|
Marketing
Engineering Degree in Industrial Design and Product Development
|
Compulsory | 0 | 41.5 |
|
Strategic Marketing of Video Games
Master´s Degree in Designs, Development and Marketing of Videogames
|
Compulsory | 0 | 37 |
Defined tutoring by teacher for 2024/2025 academic course.
| Quarter | Day | Site |
|---|---|---|
| 1st quarter |
Tuesday
10:00 a 11:00 |
Despacho 113-A |
| 1st quarter |
Friday
10:00 a 11:00 |
Despacho 113-A |
| 2nd quarter |
Tuesday
10:00 a 11:00 |
Despacho 113-A |
| 2nd quarter |
Wednesday
09:00 a 10:00 |
Despacho 113-A |
| 2nd chance |
Wednesday
09:00 a 11:00 |
Despacho 113-A |
Directed or codirected by current teacher since 2013 year.
| Experiential marketing in retail. Arenal case study. |
| Neuromarketing and Sensory Marketing: DiverXO case study |
| Nostalgia, consumer behavior and retromarketing in the automotive sector |
| Retromarketing in the Fashion Sector |
| Retromarketing in the food sector. |
| Retromarketing or nostalgia marketing. Retro in the video game industry |
| The brand community as a factor of business success. The case of Apple |
| The brand community as a factor of business success. The case of Apple |
| After Juice: Animal Disco Mafia’s Marketing Plan, Script and Concept Art Development. |
| E-Commerce development possibilities in a local environment |
| Emotional and nostalgic marketing. Retromarketing in the fashion sector. |
| Experiential Marketing Strategies, sensory and emotional in the offline and online environment. The Netflix case. |
| Loyalty strategies and digitization. Analysis of Carrefour's rewards program. |
| Neuromarketing. Reaching the consumer through emotions. |
| Retromarketing and its application in the fashion industry |
| Retromarketing or nostalgia marketing. Retro on digital platforms and the Stranger Things's case. |
| The figure of the influencer and the role it plays in consumer behavior: an approach to the Spanish case |
| Video game marketing: Visibility on digital platforms |
| Analysis of consumer behavior in the online environment |
| Consumer behaviour and digitization. Trends from Covid-19 |
| Experiential, sensory and emotional marketing strategies |
| Experiential, sensory and emotional marketing: an analysis in hotels and restaurants |
| Retromarketing and its application to the food sector |
| Retromarketing in the videogame industry |
| Emotional, sensorial and experiencial. Lush case study |
| Frictionless and customer experience: drivers to improve retail sales |
| Retromarketing: theoretical approach and application to the netflix case |
| Interface design, graphic design of the brand corporate visual identity, sound design and production of a hack'n'slash videogame inspired by the Grimm Brothers' fairytales. |
| Marketing and social media development of a beat em'up action videogame inspired by the 20th and21st century's musical eras |
| Relationship marketing and brand community: The case of Netflix |
| Relationship Marketing and Customer Loyalty. The Case of Nortempo |
| Relationship marketing: The 'state of the art' and the Harley Davidson and The Walt Disney Company |
| Sensory, emotional and experiential marketing: The case study of Rituals and La Piadina Riminese |
| Strategic marketing plan for a newly created company in the field of e-sports |
Select merit type and year to query research merits.
Estudio de la situación actual, tendencias e impacto social y económico de la industria de publicaciones periódicas en España en el contexto europeo
| Funding entity | Asociación Nacional de Distribuidores de Publicaciones (ANDP) |
| Main researches | Valentín Alejandro Martínez Fernández; Francisco Campos Freire y Óscar Juanatey Boga |
| Type | Contrato |
| Dates | From 14/05/2018 to 13/09/2019 |
O turismo comunitario como instrumento no desenvolvemento humano das parroquias Mangahurco e Cazaderos do cantón Zapotillo, provincia de Loja: Xeración dun modelo aplicado baseado na inclusión, sustentabilidade, xénero e natureza
| Funding entity | Xunta de Galicia - Cooperación Galega |
| Main researches | Valentín Alejandro Martínez Fernández |
| Type | Proyecto Programas Autonomicos |
| Dates | From 01/02/2017 to 31/10/2018 |
Estrategias de comunicación y marketing de marcas de lujo y fast fashion durante la crisis COVID-19
| Authors | Verónica Crespo Pereira, Eva Sánchez-Amboage, MEMBIELA-POLLÁN, MATÍAS |
| Journal | URU, Revista de Comunicación y Cultura Vol. 5 (pages 123 to 134) |
| DOI | https://doi.org/10.32719/26312514.2022.5.9 |
Retromarketing: concepts, determining factors, strategies, and scopes of application
| Authors | MEMBIELA-POLLÁN, MATÍAS, Diego Ramos-López, Verónica Crespo-Pereira |
| Journal | Atlantic Review of Economics Vol. 5 Num. 1 (pages 1 to 13) |
Calidad del empleo juvenil en el contexto de la OCDE
| Authors | Xose Picatoste, Isabel Novo Corti, MEMBIELA-POLLÁN, MATÍAS |
| Journal | REVISTA DE ECONOMÍA MUNDIAL Vol. 62 (pages 125 to 150) |
| DOI | https://doi.org/10.33776/rem.vi62.6944 |
Facing the challenges of metaverse: a systematic literature review from Social Sciences and Marketing and Communication
| Authors | Verónica Crespo Pereira, Sánchez-Amboage, Eva, MEMBIELA-POLLÁN, MATÍAS |
| Journal | El Profesional de la Información Vol. 32 Num. 1 (pages 1 to 21) |
| DOI | https://doi.org/10.3145/epi.2023.ene.02 |
Short video content en la estrategia de marca. Análisis del uso de TikTok por el Museo del Prado
| Authors | Sánchez-Amboage, Eva, Carlos Toural-Bran, MEMBIELA-POLLÁN, MATÍAS, Verónica Crespo Pereira |
| Journal | Revista Mediterránea de Comunicación Vol. 13 Num. 1 (pages 1 to 14) |
| DOI | https://doi.org/10.14198/medcom.20836 |
Nostalgia, retromarketing and neuromarketing: An exploratory review
| Authors | Verónica Crespo-Pereira, Matías Membiela Pollán, Sánchez-Amboage, Eva |
| Journal | Journal of Creative Industries, JOCIS Vol. 7 Num. 1 (pages 108 to 129) |
| DOI | https://doi.org/10.56140/jocis-v7-5 |
Comportamiento del consumidor y nostalgia: revisión y análisis bibliométrico sobre retromarketing
| Authors | MEMBIELA-POLLÁN, MATÍAS, Verónica Crespo-Pereira, Paulo de Jesús Faustino |
| Journal | Atlantic Review of Economics Vol. 4 Num. 1 (pages 1 to 20) |
The media and its influence in three dimensions of social capital, an opportunity for social marketing?
| Authors | MEMBIELA-POLLÁN, MATÍAS, Sánchez-Amboage, Eva, Rodríguez Vázquez, Clide |
| Journal | Revista de la Asociación Española de Investigación de la Comunicación Vol. 7 Num. 14 (pages 258 to 289) |
| DOI | https://doi.org/10.24137/raeic.7.14.11 |
Relationship marketing and brand community: the case of Netflix
| Authors | Cristina González Chans, MEMBIELA-POLLÁN, MATÍAS, Manuel Cortés Cuns |
| Journal | Redmarka, Revista Académica de Marketing Aplicado Vol. 24 Num. 2 (pages 251 to 274) |
| DOI | https://doi.org/10.17979/redma.2020.24.2.7157 |
Estrategias comunicativas de social media influencers para creación de marca: el caso de Carlos Ríos y Café Secreto
| Authors | Sánchez-Amboage, Eva, MEMBIELA-POLLÁN, MATÍAS, Rodríguez-Vázquez, Clide |
| Journal | AdComunica Vol. 14 (pages 123 to 149) |
| DOI | https://doi.org/10.6035/2174-0992.2020.20.6 |
The Inefficiency of the Neoclassical Paradigm in the Promotion of Subjective Well-Being and Socioeconomic, and Environmental Sustainability: An Empirical Test for the Spanish Case
| Authors | MEMBIELA-POLLÁN, MATÍAS, Alló, Maria, Pateiro-Rodríguez, Carlos, Blázquez-Lozano, Félix |
| Journal | Sustainability Vol. 11 Num. 24 (pages 7102 to 7116) |
| DOI | https://doi.org/10.3390/su11247102 |
La interrelación entre el "capital humano" y el "capital social". Una aproximación al caso español
| Authors | Matías Membiela Pollán, José Atilano Pena López, Eva Sánchez-Amboage |
| Journal | Atlantic Review of Economics Vol. 2 Num. 2 (pages 2 to 18) |
Individual social capital as an asset of personal marketing in the job search process
| Authors | MEMBIELA-POLLÁN, MATÍAS, Valentín-Alejandro Martínez-Fernández, Óscar Juanatey-Boga |
| Journal | CENTRAL EUROPEAN REVIEW OF ECONOMICS AND MANAGEMENT Vol. 3 Num. 2 (pages 21 to 32) |
| DOI | https://doi.org/10.29015/cerem.752 |
Social Capital: its role in marketing praxis through 17 ideas
| Authors | MEMBIELA-POLLÁN, MATÍAS |
| Journal | Redmarka, Revista Académica de Marketing Aplicado Vol. 23 Num. 2 (pages 75 to 96) |
| DOI | https://doi.org/10.17979/redma.2019.23.2.5837 |
Herramientas de marketing digital y competencia: una aproximación al estado de la cuestión
| Authors | MEMBIELA-POLLÁN, MATÍAS, Natalia Pedreira-Fernández |
| Journal | Atlantic Review of Economics Vol. 3 Num. 3 (pages 1 to 22) |
La dimensión social de la economía: status quaestionis
| Authors | Matías E. Membiela Pollán, J.A. Pena López, Pateiro Rodríguez, Carlos |
| Journal | Ciencia Económica Vol. 6 Num. 11 (pages 92 to 113) |
The demographic environment: Notes on eight economic, social and cultural threats Matías
| Authors | Matías Membiela Pollán, Valentín-Alejandro Martínez-Fernández, Óscar Juanatey-Boga |
| Journal | Atlantic Review of Economics Vol. 1 Num. 1 (pages 1 to 10) |
Individual Social Capital and Subjective Wellbeing: The Relational Goods
| Authors | José Atilano Pena López, José Manuel Sánchez Santos, Matías Membiela Pollán |
| Journal | Journal of Happiness Studies Vol. 18 Num. 3 (pages 881 to 901) |
| DOI | https://doi.org/10.1007/s10902-016-9753-x |
Clarifying the concept of social capital through its three perspectives: individualistic, communitarian and macrosocial
| Authors | MEMBIELA-POLLÁN, MATÍAS, José Atilano Pena López |
| Journal | EUROPEAN JOURNAL OF GOVERNMENT AND ECONOMICS Vol. 6 Num. 2 (pages 146 to 1170) |
| DOI | https://doi.org/10.17979/ejge.2017.6.2.4327 |
Informe sobre la Industria de las publicaciones periódicas
| Publishing | Asociación Nacional de Editores de Publicaciones (ANDP), Madrid (España) |
| ISBN | Informe sobre la Industria de |
La Casa de la Troya
| Editors | Lucindo-Javier Membiela, MEMBIELA-POLLÁN, MATÍAS |
| Publishing | Editorial Camiño do Faro, Coruña, A (España) |
| ISBN | 978-84-938782-7-6 |
Turismo sostenible y desarrollo inclusivo
| Authors | Clide Rodríguez-Vázquez, Magdalena Rodríguez-Fernández, Sánchez-Amboage, Eva, MEMBIELA-POLLÁN, MATÍAS |
| Publishing | Repronor , (España) |
| ISBN | 978-84-16294-56-5 |
Sustainable Tourism and inclusive development
| Authors | Clide Rodríguez Vázquez, Mª Magdalena Rodríguez-Fernández, Sánchez-Amboage, Eva, MEMBIELA-POLLÁN, MATÍAS |
| Publishing | Repronor, Coruña, A (España) |
| ISBN | 978-84-16294-60-2 |
El capital social, un ¿activo¿ para el turismo comunitario en Ecuador
| Authors | MEMBIELA-POLLÁN, MATÍAS, Sánchez-Amboage, Eva, Magdalena Rodríguez Fernández, Clide Rodríguez-Vázquez |
| Publishing | Repronor, Coruña, A (España) |
| ISBN | 978-84-16294-75-6 |
El vínculo entre lo socio-moral y la economía. El capital social como variable olvidada
| Authors | MEMBIELA-POLLÁN, MATÍAS |
| Book |
I Congreso de Jacobeo Multidisciplinar Publishing: Instituto Teológico Compostelano. ISBN: 978-84-949655-6-2 |
| Pages | From 59 to 72 |
Social Actions and Corporate Social Responsibility in the Public Service Media of Spain, France and Portugal
| Authors | Rodríguez-Vázquez, Clide. María Magdalena Rodríguez Fernández. MEMBIELA-POLLÁN, MATÍAS. Tania Fernández-Lombao |
| Book |
Trends and applications in inrmation systems and technologies Vol. 5 Publishing: Springer. ISBN: 978-3-030-72653-9 |
| Pages | From 374 to 383 |
El turismo cultural en el ecosistema transmedia
| Authors | Clide Rodríguez Vázquez. MEMBIELA-POLLÁN, MATÍAS. María-Magdalena Rodríguez-Fernández |
| Book |
Viajar entre lo virtual y lo real. Turismo, marketing digital, tecnología y comunicación Publishing: Media XXI. ISBN: 978-989-729-227-9 |
| Pages | From 83 to 97 |
Religious Tourism and Pilgrimage to the Ecuadorian Andes: The case of the Virgin of El Cisne
| Authors | María-Magdalena Rodríguez-Fernández. Sánchez-Amboage, Eva. MEMBIELA-POLLÁN, MATÍAS. Valentín-Alejandro Martínez-Fernández |
| Book |
Handbook of Research on Socio-Economic Impacts of Religious Tourism and Pilgrimage Publishing: IGI Global. ISBN: 9781522557302 |
| Pages | From 78 to 84 |
La migración de la difusión de los diarios editados en papel a la audiencia de sus ediciones digitales
| Authors | Oscar Juanatey Boga. Valentín Alejandro Martínez Fernández. MEMBIELA-POLLÁN, MATÍAS |
| Book |
MÁS ALLÁ DE LA INNOVACIÓN. EL ECOSISTEMA DE LA COMUNICACIÓN DESDE LA INICIATIVA PRIVADA Y EL SERVICIO AUDIOVISUAL PÚBLICO Publishing: Media XXI. ISBN: 978-989-729-204-0 |
| Pages | From 181 to 193 |
Los medios de comunicación: una fuente constructora y destructora de capital social
| Authors | MEMBIELA-POLLÁN, MATÍAS. Valentín-Alejandro Martínez-Fernández. Óscar Juanatey |
| Book |
MÁS ALLÁ DE LA INNOVACIÓN. EL ECOSISTEMA DE LA COMUNICACIÓN DESDE LA INICIATIVA PRIVADA Y EL SERVICIO AUDIOVISUAL PÚBLICO Publishing: Media XXI. ISBN: 978-989-729-204-0 |
| Pages | From 281 to 295 |
Preductive content consumption
| Authors | Valentín-Alejandro Martínez-Fernández. Oscar Juanatey-Boga. MEMBIELA-POLLÁN, MATÍAS |
| Book |
Journalism with Future Publishing: Media XXI. ISBN: 978-989-729-196-8 |
| Pages | From 47 to 50 |
El capital social, un "activo" para el turismo rural comunitario en Ecuador
| Authors | |
| Book |
INFORME TÉCNICO SOBRE EL TURISMO RURAL COMUNITARIO COMO INSTRUMENTO PARA EL DESARROLLO HUMANO A TRAVÉS DE UN MODELO APLICADO BASADO EN LA INCLUSIÓN, SOSTENIBILIDAD, GÉNERO Y NATURALEZA: ESTUDIO FOCAL DE LAS PARROQUIAS DE MANGAHURCO, CAZADEROS Y BOLASPAMBA DEL CANTÓN ZAPOTILLO (LOJA¿ECUADOR) Publishing: Repronor . ISBN: 978¿84¿16292¿77¿0 |
| Pages | From 57 to 65 |
Los bienes relacionales como determinante del bienestar
| Authors | José Atilano Pena López. José Manuel Sánchez Santos. Matías E. Membiela Pollán |
| Book |
Desigualdad y capital social en España Publishing: Netbiblo. ISBN: 978-84-15562-23-8 |
| Pages | From 67 to 78 |
sostenibilidad regional: el vínculo entre el tamaño de residencial, el capital social y el bienestar subjetivo
XI International Conference on Economic Development and Social Sustainability (EDaSS)
International
| Authors | MEMBIELA-POLLÁN, MATÍAS, Xose Picatoste, Verónica Crespo-Pereira |
| Organization | UDC |
| Place | PORTO (Portugal) |
SOCIAL CAPITAL, A KEY FACTOR FOR SOCIOECONOMIC SUSTAINABILITY
INFORMATION SOCIETY AND SUSTAINABLE DEVELOPMENT
ISSD 2022
IXth EDITION
International
| Authors | MEMBIELA-POLLÁN, MATÍAS |
| Place | Târgu-Jiu, Gorj (Rumania) |
Individual attitudes and social norms as determinants of the electric vehicle purchase
The 5th International Conference on Economics and Social Sciences
International
| Authors | Xosé Picatoste, Novo-Corti, Isabel, Diana Mihaela Tirca, MEMBIELA-POLLÁN, MATÍAS |
| Organization | Bucharest University of Economic Studies, Romania |
| Place | Bucharest (Rumania) |
El vínculo entre lo socio-moral y la economía: El capital social como variable ¿olvidada¿
I Congreso Jacobeo de Pensamiento Multidisciplinar
Autonomous
| Authors | MEMBIELA-POLLÁN, MATÍAS |
| Organization | Instituto Teológico Compostelano |
| Place | Santiago de Compostela (España) |
La relación del capital social individual con el hábitat de residencia
XLVI Reunión de Estudios Regionales - International Conference on Regional Science Madrid
International
| Authors | Matías Membiela Pollán, Xose Picatoste, Isabel Novo-Corti |
| Place | Madrid (España) |
Crisis COVID19: Estrategias de comunicación y marketing de marcas de lujo y fast fashion
IV Jornadas de comunicación estratégica y organizacional
National
| Authors | Verónica Crespo-Pereira, Sánchez-Amboage, Eva, MEMBIELA-POLLÁN, MATÍAS |
| Place | Málaga (España) |
Effects of social media on structural social capital and subjective well-being. Insights from a review of the literature
16th Iberian Conference on Information Systems and Technologies (CISTI¿2021)
International
| Authors | MEMBIELA-POLLÁN, MATÍAS, Clide Rodríguez Vázquez, Sánchez-Amboage, Eva |
| Place | Chaves (Portugal) |
Sostenibilidad regional: El vínculo entre el tamaño de residencia, el capital social y el bienestar subjetivo
X Intenational Conference on Economic Development and Social Sustainability (EDaSS)
International
| Authors | MEMBIELA-POLLÁN, MATÍAS, Xosé Picatoste, Diego Crespo-Pereira |
| Organization | Universidade da Coruña (UDC) |
| Place | University of La Matanza (Argentina) |
Social Actions and Corporate Social Responsibility in the Public Service Media of Spain, France and Portugal
World Conference on Information Systems and Technologies. WorldCIST 2021
International
| Authors | Clide Rodríguez-Vázquez, María-Magdalena Rodríguez-Fernández, Tania Fernández-Lombao, Matías Membiela Pollán |
| Place | Terceira Island, Azores (Portugal) |
| DOI | https://doi.org/10.1007/978-3-030-72654-6_37 |
Retromarketing and Sustainability. The rise of retro/vintage consumption
International Scientific Ecotrend 2021, XVIIIth Edition. 2021
International
| Authors | MEMBIELA-POLLÁN, MATÍAS |
| Organization | Constantin Brancusi University |
| Place | TÂRGU-JIU (Rumania) |
El ocaso de la inversión publicitaria en las televisiones autonómicas españolas: quiebra de un modelo de financiación
15th Iberian Conference on Information Systems and Technologies (CISTI)
International
| Authors | Valentín-Alejandro Martínez-Fernández, Óscar Juanatey-Boga, MEMBIELA-POLLÁN, MATÍAS, Verónica Crespo-Pereira |
| Organization | Associação Iberica de Sistemas e Tecnologias de Informação |
| Place | Sevilla (España) |
El Turismo Cultural en el Social media, el paradigma del Camino de Santiago Francés
15th Iberian Conference on Information Systems and Technologies (CISTI)
International
| Authors | Rodríguez-Vázquez, Clide, Dr. Félix Blázquez-Lozano, MEMBIELA-POLLÁN, MATÍAS |
| Organization | Associação Iberica de Sistemas e Tecnologias de Informação |
| Place | Sevilla (España) |
Fundamentos de la racionalidad económica en el contexto del Marketing 3.0
IX INTERNATIONAL CONFERENCE ON ECONOMIC DEVELOPMENT AND SOCIAL SUSTAINABILITY (EDaSS 2020)
International
| Authors | MEMBIELA-POLLÁN, MATÍAS, Valentín-Alejandro Martínez-Fernández, Óscar Juanatey-Boga |
| Organization | Universidade da Coruña (UDC) |
| Place | Coruña, A (España) |
El papel de los bienes rrelacionales en la medición del bienestar subjetivo. El caso de España
XXI International Congress of the World Economy Society
International
| Authors | MEMBIELA-POLLÁN, MATÍAS, Alló, Maria, Carlos Pateiro Rodríguez, Carlos Pateiro-López |
| Place | Covilha (Portugal) |
El desarrollo del uso de las redes sociales en las RTV públicas europeas
XVI Foro Internacional sobre la Evaluación de la Calidad de la Investigación y de la Educación Superior (FECIES)
International
| Authors | Sánchez-Amboage, Eva, María-Magdalena Rodríguez-Fernández, MEMBIELA-POLLÁN, MATÍAS |
| Organization | Universidad de Granada (UGR) |
| Place | Santiago de Compostela (España) |
Patrocinio deportivo y mecenazgo: tendencias de inversión en el mercado publicitario español
IV Simposio Internacional sobre Gestión de la Comunicación
International
| Authors | Sánchez-Amboage, Eva, MEMBIELA-POLLÁN, MATÍAS, Óscar Juanatey-Boga, Valentín-Alejandro Martínez-Fernández |
| Organization | Red Internacional de Investigación de la Gestión de la Comunicación (XESCOM) |
| Place | Porto (Portugal) |
La generación de experiencias como factor estratégico diferenciador en el diseño de productos. Una aproximación desde el neuromarketing
CISTI'2019 - 14th Iberian Conference on Information Systems and Technologies
International
| Authors | Manuel Cortés Cuns, MEMBIELA-POLLÁN, MATÍAS, Sánchez-Amboage, Eva |
| Place | Coimbra (Portugal) |
Social capital, an asset for community tourism in Ecuador
CISTI'2019 - 14th Iberian Conference on Information Systems and Technologies
International
| Authors | MEMBIELA-POLLÁN, MATÍAS, Clide Rodríguez-Vázquez, Sánchez-Amboage, Eva, Alex-Paul Ludeña-Reyes |
| Place | Coimbra (Portugal) |
RETROMARKETING, UTILIDAD EXPERIMENTADA Y CONSUMO SOSTENIBLE: UN ANÁLISIS DE TRES CONCEPTOS IMBRICADOS
VIII
International Conference on Economic Development and Social Sustainability
International
| Authors | MEMBIELA-POLLÁN, MATÍAS, Joao Paulo de Jesus-Faustino, Xosé Picatoste, Valentín Martínez |
| Organization | Universidad Jaume I |
| Place | Castellón de la Plana/Castelló de la Plana (España) |
Impacto de la crisis estructural de la inversión publicitaria en la televisión convencional
X Congreso Internacional Latina de Comunicación Social "Comunicación y música mensajes, manifestaciones y negocios"
International
| Authors | Sánchez-Amboage, Eva, MEMBIELA-POLLÁN, MATÍAS, Valentín-Alejandro Martínez-Fernández, Óscar Juanatey-Boga |
| Place | Santa Cruz de Tenerife (España) |
EL CAPITAL SOCIAL INDIVIDUAL COMO UN ACTIVO DEL MARKETING PERSONAL EN EL PROCESO DE BÚSQUEDA DE EMPLEO
VII International Conference on Economic Development and Social Sustainability (EDaSS). 2018.
International
| Authors | MEMBIELA-POLLÁN, MATÍAS, Valentín Alejandro Martínez, Óscar Juanatey-Boga |
| Place | Madrid (España) |
Los medios de comunicación: una fuente constructora y destructora de capital social
III simposio internacional sobre gestión de la comunicación. La innovación de la innovación. Del medio al contenido predictivo
International
| Authors | MEMBIELA-POLLÁN, MATÍAS, Valentín Alejandro Martínez Fernández, Óscar Juanatey-Boga |
| Organization | Facultad de Economía y Empresa |
| Place | Coruña, A (España) |
LA MIGRACIÓN DE LA DIFUSIÓN DE LOS DIARIOS EDITADOS EN PAPEL A LA AUDIENCIA DE SUS EDICIONES DIGITALES
III simposio internacional sobre gestión de la comunicación. La innovación de la innovación. Del medio al contenido predictivo
International
| Authors | Óscar Juanatey-Boga, Valentín Alejandro Martínez, MEMBIELA-POLLÁN, MATÍAS |
| Organization | Facultad de Economía y Empresa |
| Place | Coruña, A (España) |
REVISIÓN ANÁLITICA DO INVESTIMENTO PUBLICITARIO E DETERMINACIÓN DE TENDENCIAS NO MERCADO ESPAÑOL (2008-2017)
XIII Congresso de Lusocom
International
| Authors | Valentín Alejandro Martínez, Óscar Juanatey, MEMBIELA-POLLÁN, MATÍAS, Sánchez-Amboage, Eva |
| Place | Maputo (Mozambique) |
Hablando de Socioeconomía: Los tres enfoques del Capital Social
Society for the Advancement of Socio-economics, 29th annual conference.
International
| Authors | Matías E. Membiela Pollán, José Atilano Pena López |
| Place | Lyon (Francia) |
La sostenibilidad social: los determinantes de la confianza general
EDASS 2017- 6th International Conference on Economic Development and Social Sustainability (EDaSS)
International
| Authors | Matías E. Membiela Pollán, José Atilano Pena López |
| Place | Coruña, A (España) |
Individual and General Social Capital: Putting to the test Lín's Model
Workshop in Socioeconomics and Economic Sociology
Autonomous
| Authors | José Atilano Pena López, José Manuel Sánchez Santos, Matías E. Membiela Pollán |
| Organization | Programas de Doctorado en Economía y Empresa (Universidades de Santiago de Compostela y A Coruña) |
| Place | Coruña, A (España) |
Social networks and general trust: the link between micro and macro dimensions of social capital
Society for the Advancement of socio-economics, 27th Annual Conference
International
| Authors | José Atilano Pena López, Matías E. Membiela Pollán |
| Place | Londres (Reino Unido) |
Social Capital: The Strength of Strong Ties
SASE¿s 25th Annual Meeting University of Milano
International
| Authors | MEMBIELA-POLLÁN, MATÍAS |
| Place | Milán (Italia) |
Capital social y análisis económico, una respuesta a la Paradoja de Easterlin
I Obradoiro de Investigación. Facultade de Economía e Empresa da UDC
National
| Authors | MEMBIELA-POLLÁN, MATÍAS |
| Place | Coruña, A (España) |
Capital Social, Bienes Relacionales y Felicidad: Una Aproximación a la Consiliencia
SASE 24th Annual Conference. Cambridge, Massachusetts Institute of Technology
International
| Authors | MEMBIELA-POLLÁN, MATÍAS |
| Place | Boston-MA (Estados Unidos) |
Social Capital: The Strength of Strong Ties
SASE¿s 25th Annual Meeting University of Milano
International
| Authors | MEMBIELA-POLLÁN, MATÍAS |
| Place | Milán (Italia) |
Academic or management positions held by teacher.