| Department | Business |
| Knowledgment area | Market Research and Commercialisation |
| Research | Research group Grupo Jean Monnet de Competencia y Desarrollo |
| Research lines | Social innovation and technological innovation in the social economy organizations; Donation-based Crowdfunding through digital platforms; Social Enterprises and Sustainable consumptiom. |
| Keywords | Social marketing; Social innovation; Technological innovation; Social Economy; Crowdfunding; Digital platforms; Charitable campaigns; Social enterprises; Sustainable consumption. |
| Contacto | UDC directory |
| Orcid id0000-0002-9692-1650 ResearcherIDAAC-9119-2022 Scopus57202497614 | |
This section shows the teaching given in degrees, masters and other officers studies in last 6 years.
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
| Commercial Distribution | Compulsory | 0 | 104 |
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
|
Compulsory | 0 | 8 |
| Final Year Dissertation | Compulsory | 0 | 4 |
| Master's Dissertation | Compulsory | 0 | 1 |
| Sustainable Management of the Fashion Value Chain | Compulsory | 0 | 21 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Brand Design and Development
Master´s Degree in Designs, Development and Marketing of Videogames
|
Compulsory | 0 | 39 |
|
Commercial Distribution
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 91 |
|
Consumer Behaviour: Products and Brands
Degree in Bussiness Administration
|
Optional | 0 | 17 |
|
Final Year Dissertation
Degree in Economics
|
Compulsory | 0 | 0.5 |
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 10.5 |
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Concurrent Programme of Studies for Degree in Tourism and Degree in Business Science
Degree in Business Studies
|
Compulsory | 0 | 5.5 |
|
Master's Dissertation
Master´s Degree in Designs, Development and Marketing of Videogames
|
Compulsory | 0 | 0.5 |
|
Sustainable Management of the Fashion Value Chain
BA Degree in Fashion Industry Management
|
Compulsory | 0 | 42 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Brand Design and Development
Master´s Degree in Designs, Development and Marketing of Videogames
|
Compulsory | 0 | 39 |
|
Commercial Distribution
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 142 |
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 8 |
|
Master's Dissertation
Master´s Degree in Designs, Development and Marketing of Videogames
|
Compulsory | 0 | 16 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Brand Design and Development
Master´s Degree in Designs, Development and Marketing of Videogames
|
Compulsory | 0 | 39 |
|
Commercial Distribution
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 159 |
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 8 |
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Concurrent Programme of Studies for Degree in Tourism and Degree in Business Science
Degree in Business Studies
|
Compulsory | 0 | 4 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Brand Design and Development
Master´s Degree in Designs, Development and Marketing of Videogames
|
Compulsory | 0 | 38 |
|
Commercial Distribution
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 170 |
|
Product and Market
Master's Degree in Industrial Design Engineering
|
Compulsory | 0 | 36 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Commercial Distribution
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 267 |
|
Consumer Behaviour: Products and Brands
Degree in Bussiness Administration
|
Optional | 0 | 9 |
|
Product and Market
Master's Degree in Industrial Design Engineering
|
Compulsory | 0 | 36 |
Defined tutoring by teacher for 2024/2025 academic course.
| Quarter | Day | Site |
|---|---|---|
| 2nd quarter |
Friday
11:30 a 14:30 |
Despacho o vía MS Teams (solicitud previa por email) |
| Quarter | Day | Site |
|---|---|---|
| 2nd quarter |
Wednesday
11:30 a 13:00 |
Despacho o vía MS Teams (solicitud previa por email) |
| Quarter | Day | Site |
|---|---|---|
| 1st quarter |
Monday
19:30 a 21:00 |
Despacho Mestrado Videoxogos ou MS Teams (solicitude previa por email) |
Directed or codirected by current teacher since 2013 year.
| Omnichannel applied to distribution channels in a fashion company: Pull&Bear as case study |
| Viability analysis of a sustainable and accessible tourist bus tour service |
| Viability Analysis of the Business Project 'O Pazo' |
| Technologies for integrated inventory management in fast fashion: hybridization of points of sale at Zara |
| Viability analysis of a sustainable glamping in Cape Touriñán |
| Strategic and operational marketing plan for the promotion of a 2D platform video game about a fantastic world on the verge of flooding. |
| Strategic and operational marketing plan for the promotion of an adventure and stealth video game, inspired by Wiccan magic. |
| Sustainable packaging in the food sector: Comparative analysis of manufacturer and distributor brands |
Select merit type and year to query research merits.
Marketing e innovación social. Consecuencias de los acuerdos de cooperación empresa-organización no lucrativa sobre el bienestar de la sociedad
| Funding entity | Ministerio de Economía y Competitividad (MINECO) |
| Main researches | Luis Ignacio Álvarez González y María José Sanzo Pérez (Universidad de Oviedo) |
| Type | Contrato |
| Dates | From 01/03/2015 to 31/05/2015 |
Social Innovation and Civic Engagement (ITSSOIN)
| Funding entity | Union Europea |
| Main researches | Marta Rey García |
| Type | Proyecto UE |
| Dates | From 01/03/2014 to 28/02/2017 |
La gestión del conocimiento en la Industria de la Moda en Galicia
| Funding entity | Consellería de Innovación e Industria |
| Type | Proyecto Programas Autonomicos |
| Dates | From 01/09/2007 to 20/02/2008 |
Nonprofit organizations at the crossroads of offline fundraising and social innovation: The influence of promoter behavior on the success of donationbased crowdfunding through digital platforms
| Authors | Noelia Salido-Andrés, Marta Rey-García, Luis Ignacio Álvarez-González, Rodolfo Vázquez Casielles |
| Journal | Lecture Notes in Electrical Engineering Vol. 505 (pages 946 to 952) |
| DOI | https://doi.org/10.1007/978-3-319-91334-6_130 |
Determinants of success of donation-based crowdfunding through digital platforms: The influence of offline factors
| Authors | Noelia Salido-Andrés, Marta Rey-García, Luis Ignacio Álvarez-González, Rodolfo Vázquez Casielles |
| Journal | CIRIEC-España, Revista de Economía Pública, Social y Cooperativa Vol. 95 (pages 119 to 141) |
Nonprofit organizations at the crossroads of offline and online fundraising in the digital era: The influence of the volume of target beneficiaries on the success of donation-based crowdfunding through digital
| Authors | Noelia Salido-Andrés, Marta Rey-García, Luis Ignacio Álvarez-González, Rodolfo Vázquez Casielles |
| Journal | 13th Iberian Conference on Information Systems and Technologies (CISTI) (pages 1 to 5) |
| DOI | https://doi.org/10.23919/cisti.2018.8399343 |
El impacto de las organizaciones del tercer sector como innovación social en España. Nuevas soluciones para la asistencia a dependientes, la inserción laboral de vulnerables, la educación financiera y la museología social.
| Authors | Marta Rey-García, Vanessa Mato-Santiso, Noelia Salido-Andrés |
| Journal | REVISTA ESPAÑOLA DEL TERCER SECTOR |
Social Marketing, web 2.0 and donation-based crowdfunding in Spain:"Microdonaciones" and "haces falta" digital platforms as a case study
| Authors | Noelia Salido Andrés, Marta Rey-García |
| Journal | Public and Nonprofit Marketing Cases Journal |
Museología para la Innovación Social: Una experiencia de regeneración territorial en la periferia europea
| Authors | Marta Rey-García, Noelia Salido-Andrés, Mª José Sanzo Pérez, Luis Ignacio Álvarez-González |
| Journal | PERIFÉRICA |
Del Uso Individual al Efecto Social: Evidencias detectadas en el empleo del SMS
| Authors | Noelia Salido Andrés, David Fernández-Quijada |
| Journal | Observatorio (OBS*) |
¿Qué esperan los estudiantes de las universidades socialmente responsables? Propuesta de un cuadro de mando orientado a sus expectativas
| Authors | Marta Rey García, Ana Felgueiras, Noelia Salido Andrés |
| Publishing | Fundación Conocimiento y Desarrollo (CYD), (España) |
| ISBN | 000-00-000-0000-0 |
Los proyectos prácticos de la Cátedra Inditex-UDC de Sostenibilidad como experiencia innovadora en el ámbito de la educación para la sostenibilidad
| Authors | Vanessa Mato-Santiso. Marta Rey-García. Noelia Salido-Andrés. Obdulia Taboadela |
| Book |
Contextos universitarios transformadores: construíndo espazos de aprendizaxe. III Xornadas de Innovación Docente Publishing: Universidade da Coruña. ISBN: 978-84-9749-712-1 |
| Pages | From 359 to 374 |
The Role of Civil Society Organizations in Social Innovation as an Example of the New Social Marketing
| Authors | Begoña Álvarez-García. Luis Ignacio Álvarez-González. Marta Rey-García. Noelia Salido-Andrés. María José Sanzo-Pérez |
| Book |
Case Studies on Social Marketing: a global perspective Publishing: Springer. ISBN: 978-3-030-04842-6 |
| Pages | From 171 to 181 |
Place-Regeneration initiatives driven by Arts and Culture to achieve Social Cohesion
| Authors | G. Cancellieri. A. Turrini. María José Sanzo-Pérez. Noelia Salido-Andrés. J. Kullberg. Cognat, A. |
| Book |
Social innovation: comparative perspectives Publishing: Routledge (Taylor & Francis Group). ISBN: 978-1-138-06836-0 |
| Pages | From 79 to 103 |
Innovación docente en el marco de la colaboración Empresa - Universidad: La Cátedra Inditex de Responsabilidad Social de la Universidad de A Coruña
| Authors | Noelia Salido-Andrés. Ana Isabel Do Rego Felgueiras. Marta Rey-García |
| Book |
Haciendo balance de los cambios docentes en el ámbito de la empresa y la estrategia empresarial. ACEDE Publishing: Ediciones de la Universidad de Oviedo. ISBN: 978-84-16046-29-4 |
| Pages | From 34 to 34 |
SMS: De les promeses a les reallitats
| Authors | Noelia Salido |
| Book |
MEDI@TIC. Análisi de casos de Tecnologia i Mitjans Publishing: UOC. ISBN: 978-84-9788-448-8 |
| Pages | From 171 to 195 |
¿TVE somos todos?: La regulación del discurso televisivo en las cadenas públicas a debate
| Authors | Noelia Salido-Andrés |
| Book |
Los Desafíos de la Televisión Pública en Europa Publishing: Ediciones Universidad de Navarra, S.A. (EUNSA). ISBN: 978-84-313-2458-2 |
| Pages | From 289 to 299 |
Del 11-M al 14-M: jornadas de movil-ización social
| Authors | Noelia Salido-Andrés |
| Book |
LA COMUNICACION EN SITUACIONES DE CRISIS: DEL 11-M AL 14-M Publishing: Ediciones Universidad de Navarra, S.A. (EUNSA). ISBN: 84-313-2374-4 |
| Pages | From 271 to 284 |
Donation-based crowdfunding for charitable causes via digital platforms: campaign factors explaining their success
WG4 REJIES-COST International PhD Seminar
International
| Authors | Noelia Salido-Andrés, Marta Rey-García, Luis Ignacio Álvarez-González, Rodolfo Vázquez Casielles |
| Place | Sevilla (España) |
Factors inherent to the design of DCF campaigns via digital platforms determining their sucess
4th REGIONAL HELIX CONFERENCE: REGIONAL ENTREPRENEURIAL ECOSYSTEMS AND SUSTAINABILITY: RETHINKING THE HELIX
International
| Authors | Noelia Salido-Andrés, Marta Rey-García, Luis Ignacio Álvarez-González, Rodolfo Vázquez Casielles |
| Place | Porto (Portugal) |
Donation-based crowdfunding for charitable causes via digital platforms: campaign factors explaining their success
9th International European Research Network on Philanthropy (ERNOP)
International
| Authors | Noelia Salido-Andrés, Marta Rey-García, Luis Ignacio Álvarez-González, Rodolfo Vázquez Casielles |
| Place | Basilea (Suiza) |
CAMPAIGN FACTORS DETERMINING THE SUCCESS OF DONATION-BASED CROWDFUNDING FOR CHARITABLE CAUSES VIA DIGITAL PLATFORMS
XXXI Congreso Internacional de Marketing AEMARK 2019
International
| Authors | Noelia Salido-Andrés, Marta Rey-García, Luis Ignacio Álvarez-González, Rodolfo Vázquez Casielles |
| Place | Cáceres (España) |
Los proyectos prácticos de la Cátedra Inditex-UDC de Sostenibilidad como experiencia innovadora en el ámbito de la educación para la sostenibilidad
III Jornadas de Innovación Docente
National
| Authors | Vanessa Mato-Santiso, Marta Rey-García, Noelia Salido-Andrés, Obdulia Taboadela |
| Organization | UNIVERSIDADE DA CORUÑA (UDC) |
| Place | Coruña, A (España) |
Nonprofit organizations at the crossroads of offline and online fundraising in the digital era: the influence of the volume of target beneficiaries on the success of donation-based crowdfunding through digital platforms
13th Iberian Conference on Information Systems and Technologies (CISTI 2018)
International
| Authors | Noelia Salido-Andrés, Marta Rey-García, Luis Ignacio Álvarez-González, Rodolfo Vázquez Casielles |
| Place | Cáceres (España) |
Nonprofit organizations at the crossroads of offline fundraising and social innovation: The influence of promoter behavior on the success of donation-based crowdfunding through digital platforms
Regional HELIX 2018 Conference
International
| Authors | Noelia Salido-Andrés, Marta Rey-García, Luis Ignacio Álvarez-González, Rodolfo Vázquez Casielles |
| Place | Guimaraes (Portugal) |
Donation-based Crowdfunding campaigns for charitable causes: an emerging tool for the sustainability of Third Sector Organizations
13th International Conference of the International Society for Third-Sector Research (ISTR)
International
| Authors | Noelia Salido-Andrés, Marta Rey-García, Luis Ignacio Álvarez-González, Rodolfo Vázquez Casielles |
| Place | Ámsterdam (Países Bajos) |
Cross-sector Partnerships as Social Innovation: Online Financial Education in Spain
16th IAPNM International Congress
International
| Authors | Noelia Salido-Andres, Luis Ignacio Álvarez González, Mª José Sanzo Pérez, Begoña Alvarez García, Marta Rey-García |
| Place | Badajoz (España) |
NPOs at the crossroad among offline and online fundraising in the digital era: explaining the success of donation-based crowdfunding campaigns through digital platforms
16th IAPNM International Congress
International
| Authors | Noelia Salido-Andres, Marta Rey-García, Luis Ignacio Álvarez González, Rodolfo Vázquez Casielles |
| Place | Badajoz (España) |
Colaboración intersectorial al servicio del tratamiento médico de infancia vulnerable: el programa Viaje Hacia la Vida y su implementación en Galicia
IX International Congress on teaching cases related to public and nonprofit marketing
International
| Authors | A. Mª. Nieves Ónega, Noelia Salido-Andrés |
| Organization | Ayuda a la Investigación de la UDC, convocatoria 2017 |
| Place | Coruña, A (España) |
Online financial education as social innovation in Spain: 'rededucacionfinanciera.es' and 'economiasolidaria.org' as case studies
IX International Congress on teaching cases related to Public and Nonprofit Marketing
International
| Authors | Noelia Salido-Andrés, Luis Ignacio Álvarez-González, María José Sanzo-Pérez, Begoña Álvarez-García, Marta Rey-García |
| Place | Coruña, A (España) |
Online financial educational and awareness-raising activities in the area of Consumer Protection Alternative Financial Services
Social Innovation in Social Services Stakeholders Workshop
International
| Authors | Noelia Salido-Andres, Álvarez, Begoña, Mª José Sanzo Pérez, Luis Ignacio Álvarez-González |
| Place | Coruña, A (España) |
Public sector and Third Sector Collaboration for Social Cohesion and Place Rejuvenation in Art and Culture field
Social Innovation in Social Services Stakeholders Workshop
International
| Authors | Noelia Salido-Andres, Mª José Sanzo Pérez, Luis Ignacio Álvarez-González |
| Place | Coruña, A (España) |
Explaining the success of donation-based crowdfunding through digital platforms:NPOs at the crossroads of offline fundraising and social innovation in the digital era
12th International Conference of International Society of Third Sector (ISTR)
International
| Authors | Noelia Salido-Andres, Marta Rey-García, Rodolfo Vázquez Casielles |
| Place | Estocolmo (Suecia) |
Social marketing, Web 2.0 and donation-based crowdfunding in Spain: "Microdonaciones" and "Haces Falta" digital platforms as a case study
VI Congresso Internacional de Casos Docentes Em Marketing Público e Náo Lucrativo
International
| Authors | Noelia Salido Andrés, Marta Rey García |
| Place | Coimbra (Portugal) |
Innovación docente en el marco de la colaboración empresa-universidad: la Cátedra Inditex de Responsabilidad Social de la Universidad de A Coruña
VI Workshop de la Sección de Estrategia Empresarial de ACEDE
International
| Authors | Noelia Salido Andrés, Ana Felgueiras, Marta Rey García |
| Organization | Asociación Científica de Economía y Dirección de la Empresa |
| Place | Oviedo (España) |
Las Cátedras Universidad-Empresa como herramienta para impulsar la Responsabilidad Social Universitaria en Europa
I Jornadas Internacionales de Responsabilidad Social Universitaria
International
| Authors | Ana Felgueiras, Noelia Salido-Andrés, Marta Rey-García |
| Organization | UNIVERSIDADE DE CÁDIZ |
| Place | Cádiz (España) |
El Acceso es la Clave: Aproximación al fenómeno de Estratificación Digital en Galicia
Investigar la Comunicación
Congreso Internacional Fundacional Asociación Española de Investigación en Comunicación
International
| Authors | Noelia Salido Andrés |
| Place | Santiago de Compostela (España) |
DTT and Social (re)shaping of the audience: the Spanish case
Internationalising Media Studies
International
| Authors | Noelia Salido Andrés |
| Organization | University of Westminster |
| Place | Londres (Reino Unido) |
De Televidentes a Usuarios: ¿Nuevas Audiencias ante la Televisión Digital?
Media, Tecnologías de la Información y Cultura
International
| Authors | Noelia Salido Andrés |
| Place | Lisboa (Portugal) |
¿TVE somos todos? La regulación del discurso televisivo en las cadenas públicas a debate
XX Congreso Internacional de Comunicación: Los desafíos de la televisión pública en Europa
International
| Authors | Noelia Salido Andrés |
| Place | Pamplona/Iruña (España) |
Del 11M al 14M: jornadas de móvil-ización social
XIX Congreso Internacional de Comunicación: La Comunicación en Situaciones de Crisis: del 11M al 14M
International
| Authors | Noelia Salido Andrés |
| Place | Pamplona/Iruña (España) |
La movilización social tras el 11M
VIII Congreso Español de Sociología:Transformaciones globales: Confianza y Riesgo
National
| Authors | Noelia Salido Andrés |
| Place | Alicante/Alacant (España) |
Academic or management positions held by teacher.