PhD Félix Sergio Blázquez Lozano  

(PC-DR)

Department Business
Knowledgment area Market Research and Commercialisation
Research  Research group Investigación en Marketing Aplicado
Research lines No data available from Curriculum Management System at UDC. (SUXI).
Contacto UDC directory

Teaching

Subjects taught

This section shows the teaching given in degrees, masters and other officers studies in last 6 years.

Subject and involved studies Total hours
Brand Design and Development 1
Bussiness Management 75
Consumer Behaviour: Products and Brands 4
Final Year Dissertation 8
Financial Marketing 4
Strategic Marketing of Video Games 1
Video Game Operative Marketing 1
Work Placement 9
Work Placement 3
Work Placement
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
6
Subject and involved studies Total hours
Brand Design and Development
Master´s Degree in Designs, Development and Marketing of Videogames
4
Bussiness Management
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
50
Consumer Behaviour: Products and Brands
Degree in Bussiness Administration
4
Culture and Economic Activity
Master's Degree in Applied Sociology: Social Market Research
5
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
8
Final Year Dissertation
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Concurrent Programme of Studies for Degree in Tourism and Degree in Business Science
Degree in Business Studies
2
Financial Marketing
Master's in Banking and Finance
4
Marketing
Engineering Degree in Industrial Design and Product Development
11
Work Placement
Degree in Bussiness Administration
30
Subject and involved studies Total hours
Bussiness Management
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
50
Consumer Behaviour: Products and Brands
Degree in Bussiness Administration
4
Culture and Economic Activity
Master's Degree in Applied Sociology: Social Market Research
5
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
16.6666666666667
Final Year Dissertation
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Concurrent Programme of Studies for Degree in Tourism and Degree in Business Science
Degree in Business Studies
2.66666666666667
Financial Marketing
Master's in Banking and Finance
4
Marketing
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Degree in Business Studies
1
Marketing
Engineering Degree in Industrial Design and Product Development
4
Promotion and Commercialization of Destinations and Tourist Products
Master's in Planning and management of destinations and tourist products
6
Work Placement
Degree in Bussiness Administration
30
Subject and involved studies Total hours
Bussiness Management
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
183
Consumer Behaviour: Products and Brands
Degree in Bussiness Administration
8
Culture and Economic Activity
Master's Degree in Applied Sociology: Social Market Research
7.5
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
16
Financial Marketing
Master's in Banking and Finance
10
Marketing
Engineering Degree in Industrial Design and Product Development
4
Subject and involved studies Total hours
Bussiness Management
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
150
Consumer Behaviour: Products and Brands
Degree in Bussiness Administration
8
Culture and Economic Activity
Master's Degree in Applied Sociology: Social Market Research
7.5
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
8
Final Year Dissertation
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Degree in Business Studies
12
Financial Marketing
Master's in Banking and Finance
10
Marketing
Engineering Degree in Industrial Design and Product Development
42
Subject and involved studies Total hours
Bussiness Management
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
100
Consumer Behaviour: Products and Brands
Degree in Bussiness Administration
50
Final Year Dissertation
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Degree in Business Studies
13.3
Financial Marketing
Master's in Banking and Finance
20
Work Placement
Degree in Bussiness Administration
10

Defined tutoring by teacher for 2019/2020 academic course.

Faculty of Economics and Business

Quarter Day Site
1st quarter Monday
09:00 a 11:00
Despacho 218
1st quarter Wednesday
09:00 a 11:00
Despacho 218
1st quarter Thursday
09:00 a 11:00
Despacho 218
2nd quarter Tuesday
09:00 a 11:00
Despacho 218
2nd quarter Wednesday
09:00 a 13:00
Despacho 218
2nd chance Tuesday
09:00 a 12:00
Despacho 218
2nd chance Wednesday
09:00 a 12:00
Despacho 218

EOG works and final master thesis directed

Directed or codirected by current teacher since 2013 year.

Strategic marketing of the wine sector. Case study: Martín Codax.
Football marketing plan
Design and validation of a business idea and its sectoral application. Eco hotel. Project analysis from a sectoral approach
Marketing Plan for an Olive Oil Company
Design and evaluation of a business idea and its sectorial application. Organization of events for students
Design and validation of a business idea and its sectorial application. A language tourism agency.
Design and validation of a business idea and their sectorial enforcement
Design and validation of a business project and sectoral application : Móvete as Renovables
E-commerce: Consumer behaviour in the fashion industry.
validation of a business idea
A unique land, a unique product. Development of marketing strategies for the fisheries sector in Galicia
Strategic Marketing in the videogame's industry
Design and implementatión of a website for the restoration market
Strategic marketing in the fashion industry: Environment, consumption and competence
Strategic marketing plan for the brewing industry. Case of Estrella Galicia

Research results

Select merit type and year to query research merits.

CONVENIO ENTRE A COMPAÑÍA DE RADIO-TELEVISIÓN DE GALICIA (CRTVG) E A UDC PARA REALIZACIÓN DO PROXECTO DE INVESTIGACIÓN "COMPORTAMENTO DO CONSUMIDOR DE PRODUCTOS AUDIOVISUAIS EMITIDOS POR TELEVISIÓN"

Funding entity COMPAÑÍA DE RADIO-TELEVISIÓN DE GALICIA (RTVG) Y SUS SOCIEDADES TVG Y RTG
Type Contrato
Dates From 09/04/2003 to 09/04/2005

Impacto de la marca y las denominaciones geográficas en los modos de gestión y comunicación ante situaciones de crisis alimentaria

Funding entity Secretaria Xeral de Investigación e Desenvolvemento Tecnolóxico
Type Proyecto Otros Programas
Dates From 19/10/2002 to 19/10/2005

CONTRATO ART. 11 L.R.U. ENTRE LA EMPRESA CENTROS EUROPEOS DE EMPRESAS E INNOVACIÓN DE CASTILLA Y LEÓN (CEEIS CASTILLA Y LEÓN), D. LAURENTINO BELLO Y LA FUNDACIÓN UDC

Funding entity CEEIS CASTILLA Y LEÓN- CENTROS EUROPEOS DE EMPRESAS E INNOVACIÓN DE CASTILLA Y LEÓN
Type Contrato
Dates From 16/05/2001 to 30/06/2002

Efectos de la corrupción en la imagen percibida de las empresas

Authors Valentín Martínez Fernández, Oscar Juanatey Boga, Felix Blazquez Lozano
Journal ZER: REVISTA DE ESTUDIOS DE COMUNICACIÓN Num. 17 (pages 45 to 66)

The Importance of Social Capital in Higher Education. A Study of the Facebook Fan Pages

Authors Mercedes Teijeiro Álvarez. Clide Rodríguez-Vázquez. Felix Blazquez Lozano
Book New Advances in Information Systems and Technologies
Vol. 2 Publishing: Springer International Publishing .
ISBN: 978-3-319-31307-8
Pages From 461 to 469

Estrategia empresarial: caso Trameve

Authors María Mercedes Teijeiro Álvarez. Felix Blazquez Lozano
Book Economía Social y Creación de Valor: Casos Prácticos de Empresas
Publishing: Galega de Economía Social, S.L..
ISBN: 978-84-608-5447-0
Pages From 83 to 110

Marketing del Vino

Authors Domingo Javier Calvo Dopico. Felix Blazquez Lozano
Book Marketing Sectorial
Vol. - Publishing: ESIC EDITORIAL.
ISBN: 978-84-7356-566-0
Pages From 223 to 254

Capacidad de producción y marcas. Importancia en la comercialización de vinos de calidad
XVIII Luso-Spanish Conference on Management
International

Authors Domingo Javier Calvo Dopico, Felix Blazquez Lozano, Cristina Calvo Porral
Place Porto (Portugal)

Calidad e Imagen del territorio como fuentes del valor de marca en el mercado vitivinícola
CONCLIVIT: CLIMA Y VITICULTRURA
International

Authors Domingo Javier Calvo Dopico, Felix Blazquez Lozano
Place Zaragoza (España)

Análisis del Valor de marca en el sector vitivinícola
VI CONGRESO DE ECONOMÌA AGRARIA
National

Authors Domingo Javier Calvo Dopico, Felix Blazquez Lozano
Place Albacete (España)

El sector textil-confección gallego ante la liberalización del mercado: Análisis estratégico y perspectivas futuras
XXI Reunión Anual ASEPELT 2007
National

Authors Domingo Javier Calvo Dopico, Cristina Calvo Porral, Felix Blazquez Lozano, Laurentino Bello Acebrón
Place Valladolid (España)

Importancia de la notoriedad, calidad percibida e imagen en el mercado vitivinicola
XXI Reunión Anual ASEPELT 2007
National

Authors Domingo Javier Calvo Dopico, Felix Blazquez Lozano, Cristina Calvo Porral
Place Valladolid (España)

Análisis del valor proporcionado por la marca de origen en los vinos de calidad
XXI CONGRESO ANUAL AEDEM
National

Authors Domingo Javier Calvo Dopico, Felix Blazquez Lozano
Place Madrid (España)

DETERMINANTES DEL VALOR DE MARCA EN EL MERCADO VITINICOLA
5 FORO MUNDIAL DEL VINO
International

Authors Domingo Javier Calvo Dopico, Felix Blazquez Lozano
Place Logroño (España)

IMPORTANCIA DE LA MARCA DE ORIGEN EN EL MERCADO VITIVINICOLA
XVI JORNADAS LUSO-ESPANHOLAS GESTAO CIENTIFICA
International

Authors Felix Blazquez Lozano, Domingo Javier Calvo Dopico
Place Evora (Portugal)

ANALISIS DE LAS FUENTES DEL VALOR DE MARCA EN EL SECTOR VITIVINICOLA
XXIX CONGRESO MUNIDAL DE LA VIÑA Y EL VINO
International

Authors Felix Blazquez Lozano, Domingo Javier Calvo Dopico
Place Logroño (España)

CONDICIONANTES E IMPLICACIONES EN LA APARICION DE UN NUEVO AGENTE EN LA COMERCIALIZACION DE VINOS DE CALIDAD
XV Jornadas hispano-lusas de gestión científica
International

Authors Felix Blazquez Lozano, Domingo Javier Calvo Dopico
Place Sevilla (España)

La importancia de la marca y la denominación de origen en la comercialización de vinos de calidad
V Congreso de Economía Agraria
National

Authors Domingo Javier Calvo Dopico, Felix Blazquez Lozano
Place Santiago de Compostela (España)

Tipología y evolución de las promociones de ventas en el sector de la prensa diaria: Análisis del mercado gallego
XVIII congreso anual AEDEM XIV congreso hispano-francés.La empresa y su entorno
International

Authors Valentín Martínez Fernández, Oscar Juanatey Boga, Felix Blazquez Lozano
Place Ourense (España)

Análisis de la evolución de las promociones de ventas y su efecto en la difusión en el sector de la prensa diaria en Galicia
XVIII Reunión Anual de la Asociación de Economía Aplicada (ASEPELT)
National

Authors Oscar Juanatey Boga, Valentín Martínez Fernández, Felix Blazquez Lozano
Place León (España)

Estrategias de marca en vinos con denominación de origen
XVIII Reunión Anual de la Asociación de Economía Aplicada (ASEPELT)
National

Authors Domingo Javier Calvo Dopico, Felix Blazquez Lozano, Laurentino Bello Acebrón
Place León (España)

Influencia de la percepción de la imagen de una empresa de servicios en la imagen de la ciudad
XVIII Reunión Anual de la Asociación de Economía Aplicada (ASEPELT)
National

Authors Oscar Juanatey Boga, Valentín Martínez Fernández, Felix Blazquez Lozano
Place León (España)

Comercialización de vinos de calidad: Marca de fabricante vs marca de distribuidor
XXXVI Jornadas ITEA. De la viña a la copa.
National

Authors Domingo Javier Calvo Dopico, Felix Blazquez Lozano
Place Zaragoza (España)

The impact of sales promotion on difusion and market share of daily press in Galicia
International Conference on Computer Communication and Control Technologies (CCCT 2003)
International

Authors Valentín Martínez Fernández, Oscar Juanatey Boga, Felix Blazquez Lozano
Place Orlando (Estados Unidos)

Análisis de la evolución de las marcas de leche de consumo en la economía gallega en los últimos cinco años. Estudio metodológico de la elección de marca.
II Congreso de Economía de Galicia
International

Authors Felix Blazquez Lozano
Place Santiago de Compostela (España)

Positions

Academic or management positions held by teacher.

Departamento de Empresa

Director/a

From 06/04/2017.

Facultad de Economía y Empresa

Secretario/a de Facultad

From 25/09/2010 to 02/03/2011.

Escuela Universitaria de Estudios Empresariales

Secretario/a de Facultad

From 19/03/2009 to 24/09/2010.

Escuela Universitaria de Estudios Empresariales

Secretario/a de Facultad