| Department | Business |
| Knowledgment area | Market Research and Commercialisation |
| Research | Research group Investigación en Marketing Aplicado |
| Research lines | No data available from Curriculum Management System at UDC. (SUXI). |
| Contacto | UDC directory |
This section shows the teaching given in degrees, masters and other officers studies in last 6 years.
| Subject and involved studies | Type | Total hours |
|---|---|---|
| Brand Design and Development | Compulsory | 1 |
| Bussiness Management | Compulsory | 75 |
| Consumer Behaviour: Products and Brands | Optional | 4 |
| Final Year Dissertation | Compulsory | 8 |
| Financial Marketing | Compulsory | 4 |
| Strategic Marketing of Video Games | Compulsory | 1 |
| Video Game Operative Marketing | Compulsory | 1 |
| Work Placement | Optional | 9 |
| Work Placement | Optional | 3 |
|
Work Placement
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
|
Optional | 6 |
| Subject and involved studies | Type | Total hours |
|---|---|---|
|
Brand Design and Development
Master´s Degree in Designs, Development and Marketing of Videogames
|
Compulsory | 4 |
|
Bussiness Management
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 50 |
|
Consumer Behaviour: Products and Brands
Degree in Bussiness Administration
|
Optional | 4 |
|
Culture and Economic Activity
Master's Degree in Applied Sociology: Social Market Research
|
Optional | 5 |
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 8 |
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Concurrent Programme of Studies for Degree in Tourism and Degree in Business Science
Degree in Business Studies
|
Compulsory | 2 |
|
Financial Marketing
Master's in Banking and Finance
|
Compulsory | 4 |
|
Marketing
Engineering Degree in Industrial Design and Product Development
|
Compulsory | 11 |
|
Work Placement
Degree in Bussiness Administration
|
Optional | 30 |
| Subject and involved studies | Type | Total hours |
|---|---|---|
|
Bussiness Management
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 50 |
|
Consumer Behaviour: Products and Brands
Degree in Bussiness Administration
|
Optional | 4 |
|
Culture and Economic Activity
Master's Degree in Applied Sociology: Social Market Research
|
Optional | 5 |
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 16.6666666666667 |
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Concurrent Programme of Studies for Degree in Tourism and Degree in Business Science
Degree in Business Studies
|
Compulsory | 2.66666666666667 |
|
Financial Marketing
Master's in Banking and Finance
|
Compulsory | 4 |
|
Marketing
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Degree in Business Studies
|
Optional | 1 |
|
Marketing
Engineering Degree in Industrial Design and Product Development
|
Compulsory | 4 |
|
Promotion and Commercialization of Destinations and Tourist Products
Master's in Planning and management of destinations and tourist products
|
Compulsory | 6 |
|
Work Placement
Degree in Bussiness Administration
|
Optional | 30 |
| Subject and involved studies | Type | Total hours |
|---|---|---|
|
Bussiness Management
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 183 |
|
Consumer Behaviour: Products and Brands
Degree in Bussiness Administration
|
Optional | 8 |
|
Culture and Economic Activity
Master's Degree in Applied Sociology: Social Market Research
|
Optional | 7.5 |
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 16 |
|
Financial Marketing
Master's in Banking and Finance
|
Compulsory | 10 |
|
Marketing
Engineering Degree in Industrial Design and Product Development
|
Compulsory | 4 |
| Subject and involved studies | Type | Total hours |
|---|---|---|
|
Bussiness Management
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 150 |
|
Consumer Behaviour: Products and Brands
Degree in Bussiness Administration
|
Optional | 8 |
|
Culture and Economic Activity
Master's Degree in Applied Sociology: Social Market Research
|
Optional | 7.5 |
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 8 |
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Degree in Business Studies
|
Compulsory | 12 |
|
Financial Marketing
Master's in Banking and Finance
|
Compulsory | 10 |
|
Marketing
Engineering Degree in Industrial Design and Product Development
|
Compulsory | 42 |
| Subject and involved studies | Type | Total hours |
|---|---|---|
|
Bussiness Management
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 100 |
|
Consumer Behaviour: Products and Brands
Degree in Bussiness Administration
|
Optional | 50 |
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Degree in Business Studies
|
Compulsory | 13.3 |
|
Financial Marketing
Master's in Banking and Finance
|
Compulsory | 20 |
|
Work Placement
Degree in Bussiness Administration
|
Optional | 10 |
Defined tutoring by teacher for 2019/2020 academic course.
| Quarter | Day | Site |
|---|---|---|
| 1st quarter |
Monday
09:00 a 11:00 |
Despacho 218 |
| 1st quarter |
Wednesday
09:00 a 11:00 |
Despacho 218 |
| 1st quarter |
Thursday
09:00 a 11:00 |
Despacho 218 |
| 2nd quarter |
Tuesday
09:00 a 11:00 |
Despacho 218 |
| 2nd quarter |
Wednesday
09:00 a 13:00 |
Despacho 218 |
| 2nd chance |
Tuesday
09:00 a 12:00 |
Despacho 218 |
| 2nd chance |
Wednesday
09:00 a 12:00 |
Despacho 218 |
Directed or codirected by current teacher since 2013 year.
| Strategic marketing of the wine sector. Case study: Martín Codax. |
| Football marketing plan |
| Design and validation of a business idea and its sectoral application. Eco hotel. Project analysis from a sectoral approach |
| Marketing Plan for an Olive Oil Company |
| Design and evaluation of a business idea and its sectorial application. Organization of events for students |
| Design and validation of a business idea and its sectorial application. A language tourism agency. |
| Design and validation of a business idea and their sectorial enforcement |
| Design and validation of a business project and sectoral application : Móvete as Renovables |
| E-commerce: Consumer behaviour in the fashion industry. |
| validation of a business idea |
| A unique land, a unique product. Development of marketing strategies for the fisheries sector in Galicia |
| Strategic Marketing in the videogame's industry |
| Design and implementatión of a website for the restoration market |
| Strategic marketing in the fashion industry: Environment, consumption and competence |
| Strategic marketing plan for the brewing industry. Case of Estrella Galicia |
Select merit type and year to query research merits.
CONVENIO ENTRE A COMPAÑÍA DE RADIO-TELEVISIÓN DE GALICIA (CRTVG) E A UDC PARA REALIZACIÓN DO PROXECTO DE INVESTIGACIÓN "COMPORTAMENTO DO CONSUMIDOR DE PRODUCTOS AUDIOVISUAIS EMITIDOS POR TELEVISIÓN"
| Funding entity | COMPAÑÍA DE RADIO-TELEVISIÓN DE GALICIA (RTVG) Y SUS SOCIEDADES TVG Y RTG |
| Type | Contrato |
| Dates | From 09/04/2003 to 09/04/2005 |
Impacto de la marca y las denominaciones geográficas en los modos de gestión y comunicación ante situaciones de crisis alimentaria
| Funding entity | Secretaria Xeral de Investigación e Desenvolvemento Tecnolóxico |
| Type | Proyecto Otros Programas |
| Dates | From 19/10/2002 to 19/10/2005 |
CONTRATO ART. 11 L.R.U. ENTRE LA EMPRESA CENTROS EUROPEOS DE EMPRESAS E INNOVACIÓN DE CASTILLA Y LEÓN (CEEIS CASTILLA Y LEÓN), D. LAURENTINO BELLO Y LA FUNDACIÓN UDC
| Funding entity | CEEIS CASTILLA Y LEÓN- CENTROS EUROPEOS DE EMPRESAS E INNOVACIÓN DE CASTILLA Y LEÓN |
| Type | Contrato |
| Dates | From 16/05/2001 to 30/06/2002 |
Efectos de la corrupción en la imagen percibida de las empresas
| Authors | Valentín Martínez Fernández, Oscar Juanatey Boga, Felix Blazquez Lozano |
| Journal | ZER: REVISTA DE ESTUDIOS DE COMUNICACIÓN Num. 17 (pages 45 to 66) |
The Importance of Social Capital in Higher Education. A Study of the Facebook Fan Pages
| Authors | Mercedes Teijeiro Álvarez. Clide Rodríguez-Vázquez. Felix Blazquez Lozano |
| Book |
New Advances in Information Systems and Technologies Vol. 2 Publishing: Springer International Publishing . ISBN: 978-3-319-31307-8 |
| Pages | From 461 to 469 |
Estrategia empresarial: caso Trameve
| Authors | María Mercedes Teijeiro Álvarez. Felix Blazquez Lozano |
| Book |
Economía Social y Creación de Valor: Casos Prácticos de Empresas Publishing: Galega de Economía Social, S.L.. ISBN: 978-84-608-5447-0 |
| Pages | From 83 to 110 |
Marketing del Vino
| Authors | Domingo Javier Calvo Dopico. Felix Blazquez Lozano |
| Book |
Marketing Sectorial Vol. - Publishing: ESIC EDITORIAL. ISBN: 978-84-7356-566-0 |
| Pages | From 223 to 254 |
Capacidad de producción y marcas. Importancia en la comercialización de vinos de calidad
XVIII Luso-Spanish Conference on Management
International
| Authors | Domingo Javier Calvo Dopico, Felix Blazquez Lozano, Cristina Calvo Porral |
| Place | Porto (Portugal) |
Calidad e Imagen del territorio como fuentes del valor de marca en el mercado vitivinícola
CONCLIVIT: CLIMA Y VITICULTRURA
International
| Authors | Domingo Javier Calvo Dopico, Felix Blazquez Lozano |
| Place | Zaragoza (España) |
Análisis del Valor de marca en el sector vitivinícola
VI CONGRESO DE ECONOMÌA AGRARIA
National
| Authors | Domingo Javier Calvo Dopico, Felix Blazquez Lozano |
| Place | Albacete (España) |
El sector textil-confección gallego ante la liberalización del mercado: Análisis estratégico y perspectivas futuras
XXI Reunión Anual ASEPELT 2007
National
| Authors | Domingo Javier Calvo Dopico, Cristina Calvo Porral, Felix Blazquez Lozano, Laurentino Bello Acebrón |
| Place | Valladolid (España) |
Importancia de la notoriedad, calidad percibida e imagen en el mercado vitivinicola
XXI Reunión Anual ASEPELT 2007
National
| Authors | Domingo Javier Calvo Dopico, Felix Blazquez Lozano, Cristina Calvo Porral |
| Place | Valladolid (España) |
Análisis del valor proporcionado por la marca de origen en los vinos de calidad
XXI CONGRESO ANUAL AEDEM
National
| Authors | Domingo Javier Calvo Dopico, Felix Blazquez Lozano |
| Place | Madrid (España) |
DETERMINANTES DEL VALOR DE MARCA EN EL MERCADO VITINICOLA
5 FORO MUNDIAL DEL VINO
International
| Authors | Domingo Javier Calvo Dopico, Felix Blazquez Lozano |
| Place | Logroño (España) |
IMPORTANCIA DE LA MARCA DE ORIGEN EN EL MERCADO VITIVINICOLA
XVI JORNADAS LUSO-ESPANHOLAS GESTAO CIENTIFICA
International
| Authors | Felix Blazquez Lozano, Domingo Javier Calvo Dopico |
| Place | Evora (Portugal) |
ANALISIS DE LAS FUENTES DEL VALOR DE MARCA EN EL SECTOR VITIVINICOLA
XXIX CONGRESO MUNIDAL DE LA VIÑA Y EL VINO
International
| Authors | Felix Blazquez Lozano, Domingo Javier Calvo Dopico |
| Place | Logroño (España) |
CONDICIONANTES E IMPLICACIONES EN LA APARICION DE UN NUEVO AGENTE EN LA COMERCIALIZACION DE VINOS DE CALIDAD
XV Jornadas hispano-lusas de gestión científica
International
| Authors | Felix Blazquez Lozano, Domingo Javier Calvo Dopico |
| Place | Sevilla (España) |
La importancia de la marca y la denominación de origen en la comercialización de vinos de calidad
V Congreso de Economía Agraria
National
| Authors | Domingo Javier Calvo Dopico, Felix Blazquez Lozano |
| Place | Santiago de Compostela (España) |
Tipología y evolución de las promociones de ventas en el sector de la prensa diaria: Análisis del mercado gallego
XVIII congreso anual AEDEM XIV congreso hispano-francés.La empresa y su entorno
International
| Authors | Valentín Martínez Fernández, Oscar Juanatey Boga, Felix Blazquez Lozano |
| Place | Ourense (España) |
Análisis de la evolución de las promociones de ventas y su efecto en la difusión en el sector de la prensa diaria en Galicia
XVIII Reunión Anual de la Asociación de Economía Aplicada (ASEPELT)
National
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Felix Blazquez Lozano |
| Place | León (España) |
Estrategias de marca en vinos con denominación de origen
XVIII Reunión Anual de la Asociación de Economía Aplicada (ASEPELT)
National
| Authors | Domingo Javier Calvo Dopico, Felix Blazquez Lozano, Laurentino Bello Acebrón |
| Place | León (España) |
Influencia de la percepción de la imagen de una empresa de servicios en la imagen de la ciudad
XVIII Reunión Anual de la Asociación de Economía Aplicada (ASEPELT)
National
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Felix Blazquez Lozano |
| Place | León (España) |
Comercialización de vinos de calidad: Marca de fabricante vs marca de distribuidor
XXXVI Jornadas ITEA. De la viña a la copa.
National
| Authors | Domingo Javier Calvo Dopico, Felix Blazquez Lozano |
| Place | Zaragoza (España) |
The impact of sales promotion on difusion and market share of daily press in Galicia
International Conference on Computer Communication and Control Technologies (CCCT 2003)
International
| Authors | Valentín Martínez Fernández, Oscar Juanatey Boga, Felix Blazquez Lozano |
| Place | Orlando (Estados Unidos) |
Análisis de la evolución de las marcas de leche de consumo en la economía gallega en los últimos cinco años. Estudio metodológico de la elección de marca.
II Congreso de Economía de Galicia
International
| Authors | Felix Blazquez Lozano |
| Place | Santiago de Compostela (España) |
Academic or management positions held by teacher.