PhD Manuel Escourido Calvo  

Profesor axudante doutor (LOSU) (AXU-DR-LOSU)

Department Business
Knowledgment area Market Research and Commercialisation
Research  Research group Investigación en Marketing Aplicado
Research lines Applied Marketing Industrial Economy and Business
Keywords Applied Marketing Industrial Economy Industrial Business
Contacto UDC directory
Orcid id0000-0002-6592-8585

Teaching

Subjects taught

This section shows the teaching given in degrees, masters and other officers studies in last 6 years.

Subject and involved studies Distance hours Total hours
Accounting
Degree in Industrial Relations and Human Resources
0 0
Fashion Marketing and Market Research
BA Degree in Fashion Industry Management
0 94.5
Final Year Dissertation
BA Degree in Fashion Industry Management
0 194.5
Income Tax System and Company Taxation
Degree in Industrial Relations and Human Resources
0 0
Labour Economics
Degree in Industrial Relations and Human Resources
0 0
Master's Dissertation
Master´s Degree in Designs, Development and Marketing of Videogames
0 8
Sustainable Management of the Fashion Value Chain
BA Degree in Fashion Industry Management
0 21
Tax Management
Master's in Labour Management
0 42
Video Game Operative Marketing
Master´s Degree in Designs, Development and Marketing of Videogames
0 39
Work Placement
BA Degree in Fashion Industry Management
0 21
Subject and involved studies Distance hours Total hours
Accounting
Degree in Industrial Relations and Human Resources
0 0
Fashion Marketing and Market Research
BA Degree in Fashion Industry Management
0 94.5
Final Year Dissertation
Degree in Economics
0 8
Final Year Dissertation
BA Degree in Fashion Industry Management
0 0
Income Tax System and Company Taxation
Degree in Industrial Relations and Human Resources
0 0
Labour Economics
Degree in Industrial Relations and Human Resources
0 0
Sustainable Management of the Fashion Value Chain
BA Degree in Fashion Industry Management
0 63
Video Game Operative Marketing
Master´s Degree in Designs, Development and Marketing of Videogames
0 39
Subject and involved studies Distance hours Total hours
Accounting
Degree in Industrial Relations and Human Resources
0 0
Entrepreneurship, Creativity and Design
Master's Degree in Industrial Design Engineering
0 6
Fashion Marketing and Market Research
BA Degree in Fashion Industry Management
0 94.5
Final Year Dissertation
BA Degree in Fashion Industry Management
0 0
Income Tax System and Company Taxation
Degree in Industrial Relations and Human Resources
0 0
Labour Economics
Degree in Industrial Relations and Human Resources
0 0
Sustainable Management of the Fashion Value Chain
BA Degree in Fashion Industry Management
0 63
Video Game Operative Marketing
Master´s Degree in Designs, Development and Marketing of Videogames
0 39
Workshop 4: Fashion Product Planning, Design and Management
BA Degree in Fashion Industry Management
0 7
Workshop 5: Coolhunting and Collections Management
BA Degree in Fashion Industry Management
0 7
Subject and involved studies Distance hours Total hours
Entrepreneurship, Creativity and Design
Master's Degree in Industrial Design Engineering
0 6
Fashion Marketing and Market Research
BA Degree in Fashion Industry Management
0 94.5
Income Tax System and Company Taxation
Degree in Industrial Relations and Human Resources
0 0
Labour Economics
Degree in Industrial Relations and Human Resources
0 0
Sustainable Management of the Fashion Value Chain
BA Degree in Fashion Industry Management
0 63
Video Game Operative Marketing
Master´s Degree in Designs, Development and Marketing of Videogames
0 37
Subject and involved studies Distance hours Total hours
Entrepreneurship, Creativity and Design
Master's Degree in Industrial Design Engineering
0 6
Fashion Marketing and Market Research
BA Degree in Fashion Industry Management
0 94.5
Income Tax System and Company Taxation
Degree in Industrial Relations and Human Resources
0 0
Labour Economics
Degree in Industrial Relations and Human Resources
0 0
Sustainable Management of the Fashion Value Chain
BA Degree in Fashion Industry Management
0 63
Video Game Operative Marketing
Master´s Degree in Designs, Development and Marketing of Videogames
0 37
Subject and involved studies Distance hours Total hours
Income Tax System and Company Taxation
Degree in Industrial Relations and Human Resources
0 0
Labour Economics
Degree in Industrial Relations and Human Resources
0 0

Defined tutoring by teacher for 2023/2024 academic course.

Faculty of Humanities

Quarter Day Site
1st quarter Thursday
18:15 a 20:15 		Despacho Coordinacion
2nd quarter Thursday
18:15 a 20:15 		Despacho Coordinacion

EOG works and final master thesis directed

Directed or codirected by current teacher since 2013 year.

Brand communication through photography. The case of Calvin Klein.
Changes in the way the fashion consumer buys since COVID-19. Which of these changes have come to stay and which are the result of the exceptional situation.
Contribution to improving competitiveness in the textile indutry trough the SDGs.
Digital transformation in fashion companies and evolving consumer behaviour.
Digitalization of the fashion company. Inditex case study.
Employment policies in the EU pre-COVID-19 and current. Results
Fashion and personal branding: user perception.
Gamers: the Finding, Understanting and Holding of a Trendy Fashion Segment.
Greenwashing in the fashion industry.
How has COVID-19 changed the fashion industry and the behavoir of its consumers?
How to improve consumers´lives through marketing 5.0.
Influencer marketing as a promotional and communicative trend in the fashion industry
Influencer Marketing on Instagram: Analysis of micro and macro influencercampaigns in the fashion industry
InGame Advertising in Fashion sector.
Marketing 5.0 in the Fashion Industry.
Neuromarketing and it’s application in the fashion industry. Why do we buy what we buy?
Neuromarketing in the fashion industry: consumer perception and ethical implications.
New developments, opportunities and sustainable practices in the fashion sector.
Price as the main detractor in sustainable consumption
Product placement in the fashion sector: analysis of the most iconic cases through various international films and series.
Sensory Marketing
Shadow economy, tax fraud and its relationship with the tax rate
Socioeconomic impact of COVID-19 on tha fashion industry in Spain.
Study on the Impact of the Main Fibers Used within te Textile Indstry from the point of view of Sustainability.
Sustainable communication in the textile industry.
TikTok as a social trend in the fashion industry.

Research results

Select merit type and year to query research merits.

Positions

Academic or management positions held by teacher.

Consello do Departamento Empresa

PDI (Membros Natos)

From 15/03/2023.

Comisión Académica M. U. Deseño, Desenvolvemento e Comercialización de Videoxogos

Vocal PDI

From 21/07/2022.

Profesorado responsable titulaciones Facultad de Humanidades y Documentación

Profesor responsable de titulación

From 11/02/2022.

Xunta da Facultade de Humanidades e Documentación

Vocal PDI

From 10/03/2021 to 14/03/2023.

Consello do Departamento Empresa

PDI (Membros Natos)