PhD Vanessa Mato Santiso  

Profesora contratada interina de sustitución (INT-SU)

Department Business
Knowledgment area Business Organisation
Research  Research group Grupo Jean Monnet de Competencia y Desarrollo
Research lines Marketing; Omni-channel strategies; Non-profit management; Corporate Social Responsibility (CSR); Sustainability; Social Innovation; Cross-sector Partnerships
Contacto UDC directory
Orcid id0000-0002-8158-0179 Scopus57202604573

Teaching

Subjects taught

This section shows the teaching given in degrees, masters and other officers studies in last 6 years.

Subject and involved studies Distance hours Total hours
Business Simulation Models and Techniques: Business Game 0 63
Digital Fashion Business 0 63
Fashion Supply Chain Management I: Procurement 0 10
Human Resources and Managerial Skills in Fashion Firms 0 31
Strategic Management of Fashion Companies 0 53
Work Placement 0 0
Subject and involved studies Distance hours Total hours
Business Simulation Models and Techniques: Business Game
BA Degree in Fashion Industry Management
0 63
Fashion Supply Chain Management I: Procurement
BA Degree in Fashion Industry Management
0 10
Fashion Supply Chain Management II: Operations Management
BA Degree in Fashion Industry Management
0 53
Human Resources and Managerial Skills in Fashion Firms
BA Degree in Fashion Industry Management
0 31.5
Principles of Economics: Fashion Industry
BA Degree in Fashion Industry Management
0 18

Defined tutoring by teacher for 2021/2022 academic course.

Faculty of Humanities

Quarter Day Site
1st quarter Monday
18:30 a 20:30
Teams - Pedir cita previamente por email (vanessa.mato@udc.es)
1st quarter Wednesday
10:00 a 14:00
Teams - Pedir cita previamente por email (vanessa.mato@udc.es)
2nd chance Wednesday
10:00 a 13:00
A través de Teams (con cita previa)
2nd chance Friday
09:00 a 12:00
A través de Teams (con cita previa)

EOG works and final master thesis directed

No available EOG works or final master thesis directed by current teacher since 2013 year.

Research results

Select merit type and year to query research merits.

Social Innovation and Civic Engagement (ITSSOIN)

Funding entity Union Europea
Main researches Marta Rey García
Type Proyecto UE
Dates From 01/03/2014 to 28/02/2017

Collective social entrepreneurship for sustainable impact: a framework proposal

Authors Vanessa Mato-Santiso, Marta Rey-García
Journal World Review of Entrepreneurship, Management and Sustainable Development Vol. 15 Num. 1-2 (pages 10 to 28)

Social interactions between non-profit organization and key stakeholders: using an omni-channel communication strategy influence on the loyalty of episodic volunteers?

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Journal 13th Iberian Conference on Information Systems and Technologies (CISTI) (pages 1 to 5)

Collective social enterprises for social innovation: Understanding the potential and limitations of cross-sector partnerships in the field of work integration

Authors Marta Rey-García, Nuria Calvo, Vanessa Mato-Santiso
Journal Management Decision Vol. 57 Num. 6 (pages 1415 to 1440)
DOI https://doi.org/10.1108/md-01-2017-009

El impacto de las organizaciones del tercer sector como innovación social en España. Nuevas soluciones para la asistencia a dependientes, la inserción laboral de vulnerables, la educación financiera y la museología social.

Authors Marta Rey-García, Vanessa Mato-Santiso, Noelia Salido-Andrés
Journal REVISTA ESPAÑOLA DEL TERCER SECTOR

Business-Led Social Innovation in the Work Integration Field: The Role of Large Firms and Corporate Foundations

Authors Marta Rey-García, Vanessa Mato-Santiso
Journal Business and Management Research Vol. 6 Num. 1

Los proyectos prácticos de la Cátedra Inditex-UDC de Sostenibilidad como experiencia innovadora en el ámbito de la educación para la sostenibilidad

Authors Vanessa Mato-Santiso. Marta Rey-García. Noelia Salido-Andrés. Obdulia Taboadela
Book Contextos universitarios transformadores: construíndo espazos de aprendizaxe. III Xornadas de Innovación Docente
Publishing: Universidade da Coruña.
ISBN: 978-84-9749-712-1
Pages From 359 to 374

Social Marketing for Social Innovation: the employment plan of the Spanish Red Cross as a case study

Authors Marta Rey-García. Vanessa Mato-Santiso
Book Case Studies on Social Marketing: a global perspective
Publishing: Springer.
ISBN: 978-3-030-04842-6
Pages From 161 to 170

Cross-Sector Partnerships: A Social Innovation in the European Work Integration Sector

Authors Leca, B.. Sandford, S.. Aurélie Sara Cognat. Anne-Claire Pache. Vanessa Mato-Santiso. Hyánek, V.. Krlev, G.
Book Social innovation: comparative perspectives
Publishing: Routledge. Taylor & Francis Group.
ISBN: 978-1-138-06836-0
Pages From 201 to 223

The challenges of digital transformation for fast-fashion brands: a proposal for an operational tool to measure omni-channel integration

Authors Marta Rey-García. Ana Regueiro Otero. Vanessa Mato-Santiso
Book Advances in National Brand and Private Label Marketing
Publishing: Springer.
ISBN: 978-3-319-92084-9
Pages From 95 to 103

La Omnicanalidad en las Organizaciones no lucrativas: estado de la cuestión

Authors Vanessa Mato-Santiso. Marta Rey-García. María José Sanzo-Pérez
Book Nuevos horizontes del marketing y de la distribución comercial
Publishing: Cátedra Fundación Ramón Areces de Distribución Comercial, Universidad de Oviedo.
ISBN: 978-84-8367-622-6
Pages From 57 to 78

La transformación digital de la distribución comercial: la tienda física, de caja brick and mortar a nodo omnicanal

Authors Marta Rey-García. Elena Lirola-Walton. Vanessa Mato-Santiso
Book Marketing Insights: la respuesta del comercio a las tendencias de comportamiento social del consumidor
Publishing: KRK Ediciones.
ISBN: 978-84-8367-582-3
Pages From 297 to 320

Survival dynamic of strategic alliances for work integration
XXIX CONGRESO DE ACEDE
International

Authors N. Calvo, Rey García, M., Vanessa Mato-Santiso
Place Coruña, A (España)

Social interactions between non-profit organization and key stakeholders: using an omni-channel communication strategy influence on the loyalty of episodic volunteers?
CISTI'2019 - 14th Iberian Conference on Information Systems and Technologies
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Place Coimbra (Portugal)

Omni-channel strategies used by non-profit organizations to contact with key stakeholders: A systematic review
9th International European Research Network on Philanthropy (ERNOP)
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Place Basilea (Suiza)

How can the use of an omnichannel communication strategy influence the loyalty of episodic volunteers?
XXXI International Marketing Conference AEMARK 2019
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Place Cáceres (España)

Can omni-channel management be used by non-profits to increase the loyalty of episodic volunteers?
9th International European Research Network on Philanthropy (ERNOP)
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Place Basilea (Suiza)

Systematic review of omni-channel strategies in non-profit organizations
XXIX Congreso de ACEDE
National

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Place Coruña, A (España)

Estrategias omnicanal en el sector no lucrativo: estado de la cuestión
IX Reunión Científica de la Cátedra Fundación Ramón Areces de Distribución Comercial
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María Jose Sanzo
Organization Universidad de Oviedo (UNIOVI)
Place Oviedo (España)

Systematic Review of Omnichannel Strategies in Nonprofit Organizations: Antecedents, Organizational Drivers and Consequences on Stakeholders
13th International Conference of the International Society for Third-Sector Research (ISTR)
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María Jose Sanzo
Place Ámsterdam (Países Bajos)

Omnichannel management of episodic volunteering by Nonprofit Organizations: achieving an efficient two-way communication
13th International Conference of the International Society for Third-Sector Research (ISTR)
International

Authors Vanessa Mato-Santiso, Marta Rey-García
Place Ámsterdam (Países Bajos)

The challenges of digital transformation for fast-fashion brands: a proposal for an operational tool to measure omni-channel integration
V Research on National Brand & Private Label Marketing International Conference (NB&PL)
International

Authors Marta Rey-García, Ana Regueiro Otero, Vanessa Mato-Santiso
Organization Universidad Oberta de Catalunya
Place Barcelona (España)

Los proyectos prácticos de la Cátedra Inditex-UDC de Sostenibilidad como experiencia innovadora en el ámbito de la educación para la sostenibilidad
III Jornadas de Innovación Docente
National

Authors Vanessa Mato-Santiso, Marta Rey-García, Noelia Salido-Andrés, Obdulia Taboadela
Organization UNIVERSIDADE DA CORUÑA (UDC)
Place Coruña, A (España)

Managing multi-level tensions in cross-sector collaborations for social services innovation: a dynamic perspective on telecare
6th Biennial International Symposium on Cross-Sector Social Interactions (CSSI 2018)
International

Authors Marta Rey-García, Ana Felgueiras, Vanessa Mato-Santiso
Place Copenhague (Dinamarca)

Business-led Social Innovation in the Work Integration field: the role of large firms and corporate foundations
XXVII Jornadas Hispano Lusas de Gestión Científica
International

Authors Vanessa Mato-Santiso, Marta Rey-García
Place Benidorm (España)

Corporate Social Responsibility for Collective Impact: The case of Accenture Spain
4th Symposium on Ethics and Social Responsibility Research
International

Authors Vanessa Mato-Santiso, Marta Rey-García
Place Porto (Portugal)

Understanding the governance of cross-sector partnerships in the field of work integration: resource flows, strategic activities and implications for socially innovative business collective action
33rd EGOS Colloquium
International

Authors Marta Rey-García, Nuria Calvo, Vanessa Mato-Santiso
Place Copenhague (Dinamarca)

Understanding the governance of controlling foundations and foundation owned businesses (FoB)
8th International European Research Network on Philanthropy (ERNOP)
International

Authors Marta Rey-García, Vanessa Mato-Santiso
Place Copenhague (Dinamarca)

Strategic Alliances between Profit and Non-Profit Organizations: creating a shared value ecosystem for collective impact
16th International Congress on Public and Nonprofit Marketing
International

Authors Vanessa Mato-Santiso, Marta Rey-García
Place Badajoz (España)

Successful Relationships of Collaboration across sectors for achieving a Collective Impact: the case of Accenture Spain as a promoter of a shared value ecosystem
XXIX Congreso Internacional de Marketing (AEMARK)
International

Authors Vanessa Mato-Santiso, Marta Rey-García
Organization UNIVERSIDAD DE SEVILLA
Place Sevilla (España)

Social innovation for collective impact in work integration field: "Juntos por el empleo de los más vulnerables" as a case study
IX International Congress on teaching cases related to Public and Nonprofit Marketing
International

Authors Vanessa Mato-Santiso, Marta Rey-García
Place Coruña, A (España)

Innovación Social en el ámbito de la Inserción Laboral
I Congreso Internacional "Innovación para el Cambio, Empleo e Inclusión
International

Authors Vanessa Mato-Santiso, Marta Rey García, Nuria Calvo
Place Valencia (España)

Overview of case studies in Spain: commonalities and differences with the Social Services field. The case of work integration.
Social Innovation in Social Services Stakeholder Workshop
International

Authors Vanessa Mato-Santiso, Nuria Calvo, Marta Rey-García
Place Coruña, A (España)

Social Marketing for Social Innovation: The work integration plan of Spanish Red Cross as a case study
VII Congreso Internacional de Casos Docentes en Marketing Público y No Lucrativo
International

Authors Vanessa Mato-Santiso, Marta Rey García
Organization Asociación Internacional de Marketing Público y No Lucrativo (AIMPN)
Place Jerez de la Frontera (España)

Positions

Academic or management positions held by teacher.

Xunta da Facultade de Humanidades e Documentación

Vocal PDI

From 10/03/2021.

Consello do Departamento Empresa

PDI (Membros Natos)