PhD Vanessa Mato Santiso  

Profesora axudante doutora (AXU-DR)

Department Business
Knowledgment area Business Organisation
Research  Research group Grupo Jean Monnet de Competencia y Desarrollo
Research lines Marketing; Omni-channel strategies; Non-profit management; Corporate Social Responsibility (CSR); Sustainability; Social Innovation; Cross-sector Partnerships
Contacto UDC directory
Orcid id0000-0002-8158-0179 ResearcherIDAAB-8739-2022 Scopus57202604573

Teaching

Subjects taught

This section shows the teaching given in degrees, masters and other officers studies in last 6 years.

Subject and involved studies Distance hours Total hours
Final Year Dissertation
BA Degree in Fashion Industry Management
0 40
Subject and involved studies Distance hours Total hours
Business Simulation Models and Techniques: Business Game 0 63
Digital Fashion Business 0 63
Ethics in the Value Chain 0 21
Final Year Dissertation 0 27
Strategic Management of Fashion Companies 0 63
Work Placement 0 15
Subject and involved studies Distance hours Total hours
Business Simulation Models and Techniques: Business Game
BA Degree in Fashion Industry Management
0 63
Digital Fashion Business
BA Degree in Fashion Industry Management
0 63
Fashion Supply Chain Management III: Logistics and Transportation
BA Degree in Fashion Industry Management
0 10.5
Final Year Dissertation
BA Degree in Fashion Industry Management
0 16.5
Strategic Management of Fashion Companies
BA Degree in Fashion Industry Management
0 63
Work Placement
BA Degree in Fashion Industry Management
0 30
Subject and involved studies Distance hours Total hours
Business Simulation Models and Techniques: Business Game
BA Degree in Fashion Industry Management
0 63
Digital Fashion Business
BA Degree in Fashion Industry Management
0 63
Fashion Supply Chain Management II: Operations Management
BA Degree in Fashion Industry Management
0 21
Managing Industrial Innovation in Fashion
BA Degree in Fashion Industry Management
0 15
Strategic Management of Fashion Companies
BA Degree in Fashion Industry Management
0 63
Subject and involved studies Distance hours Total hours
Business Simulation Models and Techniques: Business Game
BA Degree in Fashion Industry Management
0 63
Digital Fashion Business
BA Degree in Fashion Industry Management
0 63
Fashion Supply Chain Management I: Procurement
BA Degree in Fashion Industry Management
0 10
Fashion Supply Chain Management II: Operations Management
BA Degree in Fashion Industry Management
0 49.5
Human Resources and Managerial Skills in Fashion Firms
BA Degree in Fashion Industry Management
0 31
Strategic Management of Fashion Companies
BA Degree in Fashion Industry Management
0 53
Subject and involved studies Distance hours Total hours
Business Simulation Models and Techniques: Business Game
BA Degree in Fashion Industry Management
0 63
Fashion Supply Chain Management I: Procurement
BA Degree in Fashion Industry Management
0 10
Fashion Supply Chain Management II: Operations Management
BA Degree in Fashion Industry Management
0 53
Human Resources and Managerial Skills in Fashion Firms
BA Degree in Fashion Industry Management
0 31.5
Principles of Economics: Fashion Industry
BA Degree in Fashion Industry Management
0 18

Defined tutoring by teacher for 2024/2025 academic course.

Faculty of Humanities

Quarter Day Site
1st quarter Tuesday
12:00 a 14:00
Dpcho. Nº 3 Fac. Humanidades y Documentación (con cita previa) y a través de Teams
1st quarter Wednesday
10:00 a 12:00
Dpcho. Nº 3 Fac. Humanidades y Documentación (con cita previa) y a través de Teams
2nd quarter Thursday
08:30 a 10:00
Dpcho. Nº 3 Fac. Humanidades y Documentación o por Teams (con cita previa por email).
2nd quarter Thursday
14:30 a 15:30
Dpcho. Nº 3 Fac. Humanidades y Documentación o por Teams (con cita previa por email).

Research results

Select merit type and year to query research merits.

Policies and tools for mainstreaming 1.5° Lifestyles (EU 1.5° LIFESTYLES)

Funding entity Union Europea
Main researches Adina Dumitru
Type Proyecto UE
Dates From 01/05/2021 to 05/02/2023

Ayuda para la consolidación y estructuración de unidades de investigación competitivas del sistema gallego de I+D+i (GRC 2020): Grupo C+D (ED431C 2020/26)

Funding entity Consellería de Innovación e Industria
Main researches Emma Mª Iglesias Vázquez
Type Proyecto Programas Autonomicos
Dates From 01/01/2020 to 31/12/2023

La co-creacion de valor en las empresas sociales. Efectos de la estrategia omnicanal

Funding entity Ministerio de Ciencia e Innovación (Agencia Estatal de Innovación)
Main researches Luis Ignacio Álvarez González, María José Sanzo Pérez
Type Proyecto Programas Nacionales
Dates From 01/01/2020 to 31/05/2023

Ayuda para la consolidación y estructuración de unidades de investigación competitivas del sistema gallego de I+D+i (GRC 2016): Grupo C+D (ED431C2016-007)

Funding entity Consellería de Innovación e Industria
Main researches Emma Mª Iglesias Vázquez
Type Proyecto Programas Autonomicos
Dates From 01/01/2016 to 31/12/2020

Social Innovation and Civic Engagement (ITSSOIN)

Funding entity Union Europea
Main researches Marta Rey García
Type Proyecto UE
Dates From 01/03/2014 to 28/02/2017

Transitioning Collaborative Cross- Sector Business Models for Sustainability Innovation: Multilevel Tension Management as a Dynamic Capability.

Authors Marta Rey-García, Vanessa Mato-Santiso, Ana Felgueiras
Journal Business & Society Vol. 60 Num. 5 (pages 1132 to 1173)
DOI https://doi.org/10.1177/0007650320949822

Managing multi-stakeholder relationships in nonprofit organizations through multiple channels: A systematic review and research agenda for enhancing stakeholder relationship marketing.

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Journal PUBLIC RELATIONS REVIEW Vol. 47 Num. 4 (pages 1 to 17)
DOI https://doi.org/10.1016/j.pubrev.2021.102074

Enhancing the effects of university education for sustainable development on social sustainability: the role of social capital and real-world learning.

Authors Marta Rey-García, Vanessa Mato-Santiso
Journal International Journal of Sustainability in Higher Education Vol. 21 Num. 7 (pages 1451 to 1476)
DOI https://doi.org/10.1108/ijshe-02-2020-0063

Collective social entrepreneurship for sustainable impact: a framework proposal

Authors Vanessa Mato-Santiso, Marta Rey-García
Journal World Review of Entrepreneurship, Management and Sustainable Development Vol. 15 Num. 1-2 (pages 10 to 28)

Social interactions between non-profit organization and key stakeholders: using an omni-channel communication strategy influence on the loyalty of episodic volunteers?

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Journal 13th Iberian Conference on Information Systems and Technologies (CISTI) (pages 1 to 5)

Omni-Channel Communication Strategies Used by Non-Profit Organizations to Contact with Key Stakeholders: Using Online Channels after a One-Time Event Influence on the Loyalty of Episodic Volunteers?

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Journal IBIMA International Conference Proceedings

Collective social enterprises for social innovation: Understanding the potential and limitations of cross-sector partnerships in the field of work integration

Authors Marta Rey-García, Nuria Calvo, Vanessa Mato-Santiso
Journal Management Decision Vol. 57 Num. 6 (pages 1415 to 1440)
DOI https://doi.org/10.1108/md-01-2017-009

El impacto de las organizaciones del tercer sector como innovación social en España. Nuevas soluciones para la asistencia a dependientes, la inserción laboral de vulnerables, la educación financiera y la museología social.

Authors Marta Rey-García, Vanessa Mato-Santiso, Noelia Salido-Andrés
Journal REVISTA ESPAÑOLA DEL TERCER SECTOR

Business-Led Social Innovation in the Work Integration Field: The Role of Large Firms and Corporate Foundations

Authors Marta Rey-García, Vanessa Mato-Santiso
Journal Business and Management Research Vol. 6 Num. 1

Cómo virtualizar un proyecto de aprendizaje-servicio (ApS)

Authors Laura Varela-Candamio. Vanessa Mato-Santiso
Book International Handbook of Innovation and Assessment of the Quality of Higher Education and Research (1st ed., Vol. 1)
Publishing: Thomson Reuters.
ISBN: 978-84-1390-873-1
Pages From 1 to 1

Stakeholder Management, Multichannel and Omnichannel.

Authors Marta Rey-García. Vanessa Mato-Santiso. María José Sanzo-Pérez
Book International Encyclopedia of Civil Society
Publishing: Springer.
ISBN: 978-0-387-93996-4
Pages From 1 to 6

Transformación digital y gestión omnicanal en las organizaciones del tercer sector: el caso de Cruz Roja Española.

Authors Vanessa Mato-Santiso. Marta Rey-García. María José Sanzo-Pérez
Book Experiencias Docentes Innovadoras de Marketing Público y No Lucrativo en la era de la Economía Colaborativa
Publishing: Universidad de Oviedo.
ISBN: 978-84-17445-82-9
Pages From 187 to 198

Los proyectos prácticos de la Cátedra Inditex-UDC de Sostenibilidad como experiencia innovadora en el ámbito de la educación para la sostenibilidad

Authors Vanessa Mato-Santiso. Marta Rey-García. Noelia Salido-Andrés. Obdulia Taboadela
Book Contextos universitarios transformadores: construíndo espazos de aprendizaxe. III Xornadas de Innovación Docente
Publishing: Universidade da Coruña.
ISBN: 978-84-9749-712-1
Pages From 359 to 374

Social Marketing for Social Innovation: the employment plan of the Spanish Red Cross as a case study

Authors Marta Rey-García. Vanessa Mato-Santiso
Book Case Studies on Social Marketing: a global perspective
Publishing: Springer.
ISBN: 978-3-030-04842-6
Pages From 161 to 170

Cross-Sector Partnerships: A Social Innovation in the European Work Integration Sector

Authors Leca, B.. Sandford, S.. Aurélie Sara Cognat. Anne-Claire Pache. Vanessa Mato-Santiso. Hyánek, V.. Krlev, G.
Book Social innovation: comparative perspectives
Publishing: Routledge. Taylor & Francis Group.
ISBN: 978-1-138-06836-0
Pages From 201 to 223

The challenges of digital transformation for fast-fashion brands: a proposal for an operational tool to measure omni-channel integration

Authors Marta Rey-García. Ana Regueiro Otero. Vanessa Mato-Santiso
Book Advances in National Brand and Private Label Marketing
Publishing: Springer.
ISBN: 978-3-319-92084-9
Pages From 95 to 103

La Omnicanalidad en las Organizaciones no lucrativas: estado de la cuestión

Authors Vanessa Mato-Santiso. Marta Rey-García. María José Sanzo-Pérez
Book Nuevos horizontes del marketing y de la distribución comercial
Publishing: Cátedra Fundación Ramón Areces de Distribución Comercial, Universidad de Oviedo.
ISBN: 978-84-8367-622-6
Pages From 57 to 78

La transformación digital de la distribución comercial: la tienda física, de caja brick and mortar a nodo omnicanal

Authors Marta Rey-García. Elena Lirola-Walton. Vanessa Mato-Santiso
Book Marketing Insights: la respuesta del comercio a las tendencias de comportamiento social del consumidor
Publishing: KRK Ediciones.
ISBN: 978-84-8367-582-3
Pages From 297 to 320

New Digital Channels to Enhance the Relationship Management of Third-Sector Organizations with Stakeholders: A Framework Proposal
15th International Conference of the International Society for Third-Sector Research (ISTR)
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Place Montréal (Canadá)

Why volunteers use offline and online channels interchangeably? key drivers of omnichannel behavior
XXXIII Congreso Internacional de Marketing AEMARK 2022
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Organization Universidad de Valencia
Place Valencia (España)

Cómo virtualizar un proyecto de aprendizaje-servicio (ApS)
XVIII FORO INTERNACIONAL SOBRE LA EVALUACIÓN DE LA CALIDAD DE LA INVESTIGACIÓN Y DE LA EDUCACIÓN SUPERIOR (FECIES)
International

Authors Laura Varela-Candamio, Vanessa Mato-Santiso
Organization Universidad de Granada
Place Granada (España)

Mejorando el marketing relacional entre las organizaciones no lucrativas y sus grupos de interés: una propuesta de agenda futura.
III Edition of the Brown Bag Seminars - Business & Economics
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Organization Universidad de Zaragoza (UNIZAR)
Place Zaragoza (España)

Nonprofit Marketing in the Digital Era: a Framework Proposal for Connecting the Multi/Omnichannel Behaviors of Nonprofits and Stakeholders
20th International Congress on Public and Nonprofit Marketing
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Organization Universidad de Alcalá de Henares (UAH)
Place Alcalá de Henares (España)

Key Factors Influencing the Adoption of Omni-channel Behavior by Volunteers: A Perspective from Stakeholder Relationship Marketing
14th International Conference of the International Society for Third-Sector Research (ISTR)
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Organization Concordia University
Place Montréal (Canadá)

Identifying key motivations that influence on volunteer omnichannel behavior in the nonprofit sector
XXXII Congreso Internacional de Marketing AEMARK 2021
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Organization Asociación Española de Marketing
Place Baeza (España)

Enhancing volunteerability in the realm of episodic volunteering
XXXII Congreso Internacional de Marketing AEMARK 2021
International

Authors Marta Rey-García, Vanessa Mato-Santiso, Lucas Meijs
Organization Asociación Española de Marketing
Place Baeza (España)

Stakeholder relationship marketing in nonprofit organizations: towards omnichannel strategies
XXXII Congreso Internacional de Marketing AEMARK 2021
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Organization Asociación Española de Marketing
Place Baeza (España)

Murais colaborativos: unha experiencia docente en "Dirección Estratéxica da Empresa de Moda
V Xornadas de Innovación Docente que se realizaronen formato virtual na Universidade da Coruña
Local

Authors Rey-Ares, Lucía, Vanessa Mato-Santiso
Organization CUFIE Universidade da Coruña
Place Coruña, A (España)

Survival dynamic of strategic alliances for work integration
XXIX CONGRESO DE ACEDE
International

Authors N. Calvo, Rey García, M., Vanessa Mato-Santiso
Place Coruña, A (España)

Social interactions between non-profit organization and key stakeholders: using an omni-channel communication strategy influence on the loyalty of episodic volunteers?
CISTI'2019 - 14th Iberian Conference on Information Systems and Technologies
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Place Coimbra (Portugal)

Omni-channel strategies used by non-profit organizations to contact with key stakeholders: A systematic review
9th International European Research Network on Philanthropy (ERNOP)
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Place Basilea (Suiza)

How can the use of an omnichannel communication strategy influence the loyalty of episodic volunteers?
XXXI International Marketing Conference AEMARK 2019
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Place Cáceres (España)

Can omni-channel management be used by non-profits to increase the loyalty of episodic volunteers?
9th International European Research Network on Philanthropy (ERNOP)
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Place Basilea (Suiza)

Systematic review of omni-channel strategies in non-profit organizations
XXIX Congreso de ACEDE
National

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Place Coruña, A (España)

Enhancing volunteerability in the realm of episodic volunteering
48th Annual ARNOVA Conference: Nonprofits and Philanthropy in a Polarized World
International

Authors Marta Rey-García, Vanessa Mato-Santiso, Lucas Meijs
Place San Diego, California (Estados Unidos)

Evaluating the social impact of post-graduate programs in sustainability: the Inditex-UDC Chair as a case study
Symposium Accelerating the Implementation of Sustainable Development in Campus Activities and Programmes
International

Authors Marta Rey-García, Vanessa Mato-Santiso, Helena Barreiro Barreiro
Place Coruña, A (España)

Transformación digital y gestión omnicanal en las organizaciones del Tercer sector: el caso de Cruz Roja Española
XI International Congress on Teaching Cases related to Public and Nonprofit Marketing
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María José Sanzo-Pérez
Organization Universidad de Oviedo (UNIOVI)
Place Oviedo (España)

Estrategias omnicanal en el sector no lucrativo: estado de la cuestión
IX Reunión Científica de la Cátedra Fundación Ramón Areces de Distribución Comercial
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María Jose Sanzo
Organization Universidad de Oviedo (UNIOVI)
Place Oviedo (España)

Systematic Review of Omnichannel Strategies in Nonprofit Organizations: Antecedents, Organizational Drivers and Consequences on Stakeholders
13th International Conference of the International Society for Third-Sector Research (ISTR)
International

Authors Vanessa Mato-Santiso, Marta Rey-García, María Jose Sanzo
Place Ámsterdam (Países Bajos)

Omnichannel management of episodic volunteering by Nonprofit Organizations: achieving an efficient two-way communication
13th International Conference of the International Society for Third-Sector Research (ISTR)
International

Authors Vanessa Mato-Santiso, Marta Rey-García
Place Ámsterdam (Países Bajos)

The challenges of digital transformation for fast-fashion brands: a proposal for an operational tool to measure omni-channel integration
V Research on National Brand & Private Label Marketing International Conference (NB&PL)
International

Authors Marta Rey-García, Ana Regueiro Otero, Vanessa Mato-Santiso
Organization Universidad Oberta de Catalunya
Place Barcelona (España)

Los proyectos prácticos de la Cátedra Inditex-UDC de Sostenibilidad como experiencia innovadora en el ámbito de la educación para la sostenibilidad
III Jornadas de Innovación Docente
National

Authors Vanessa Mato-Santiso, Marta Rey-García, Noelia Salido-Andrés, Obdulia Taboadela
Organization UNIVERSIDADE DA CORUÑA (UDC)
Place Coruña, A (España)

Managing multi-level tensions in cross-sector collaborations for social services innovation: a dynamic perspective on telecare
6th Biennial International Symposium on Cross-Sector Social Interactions (CSSI 2018)
International

Authors Marta Rey-García, Ana Felgueiras, Vanessa Mato-Santiso
Place Copenhague (Dinamarca)

Business-led Social Innovation in the Work Integration field: the role of large firms and corporate foundations
XXVII Jornadas Hispano Lusas de Gestión Científica
International

Authors Vanessa Mato-Santiso, Marta Rey-García
Place Benidorm (España)

Corporate Social Responsibility for Collective Impact: The case of Accenture Spain
4th Symposium on Ethics and Social Responsibility Research
International

Authors Vanessa Mato-Santiso, Marta Rey-García
Place Porto (Portugal)

Understanding the governance of cross-sector partnerships in the field of work integration: resource flows, strategic activities and implications for socially innovative business collective action
33rd EGOS Colloquium
International

Authors Marta Rey-García, Nuria Calvo, Vanessa Mato-Santiso
Place Copenhague (Dinamarca)

Understanding the governance of controlling foundations and foundation owned businesses (FoB)
8th International European Research Network on Philanthropy (ERNOP)
International

Authors Marta Rey-García, Vanessa Mato-Santiso
Place Copenhague (Dinamarca)

Strategic Alliances between Profit and Non-Profit Organizations: creating a shared value ecosystem for collective impact
16th International Congress on Public and Nonprofit Marketing
International

Authors Vanessa Mato-Santiso, Marta Rey-García
Place Badajoz (España)

Successful Relationships of Collaboration across sectors for achieving a Collective Impact: the case of Accenture Spain as a promoter of a shared value ecosystem
XXIX Congreso Internacional de Marketing (AEMARK)
International

Authors Vanessa Mato-Santiso, Marta Rey-García
Organization UNIVERSIDAD DE SEVILLA
Place Sevilla (España)

Social innovation for collective impact in work integration field: "Juntos por el empleo de los más vulnerables" as a case study
IX International Congress on teaching cases related to Public and Nonprofit Marketing
International

Authors Vanessa Mato-Santiso, Marta Rey-García
Place Coruña, A (España)

Innovación Social en el ámbito de la Inserción Laboral
I Congreso Internacional "Innovación para el Cambio, Empleo e Inclusión
International

Authors Vanessa Mato-Santiso, Marta Rey García, Nuria Calvo
Place Valencia (España)

Overview of case studies in Spain: commonalities and differences with the Social Services field. The case of work integration.
Social Innovation in Social Services Stakeholder Workshop
International

Authors Vanessa Mato-Santiso, Nuria Calvo, Marta Rey-García
Place Coruña, A (España)

Social Marketing for Social Innovation: The work integration plan of Spanish Red Cross as a case study
VII Congreso Internacional de Casos Docentes en Marketing Público y No Lucrativo
International

Authors Vanessa Mato-Santiso, Marta Rey García
Organization Asociación Internacional de Marketing Público y No Lucrativo (AIMPN)
Place Jerez de la Frontera (España)

Positions

Academic or management positions held by teacher.

Xunta da Facultade de Humanidades e Documentación

Vocal PDI

From 15/03/2023.

Consello do Departamento Empresa

PDI (Membros Natos)

From 15/03/2023.

Xunta da Facultade de Humanidades e Documentación

Vocal PDI

From 10/03/2021 to 14/03/2023.

Consello do Departamento Empresa

PDI (Membros Natos)