| Department | Business |
| Knowledgment area | Market Research and Commercialisation |
| Contacto | UDC directory |
| Orcid id0000-0002-3549-9281 Scopus56355422100 | |
This section shows the teaching given in degrees, masters and other officers studies in last 6 years.
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 68 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
| Final Year Dissertation | Compulsory | 0 | 8 |
| Final Year Dissertation | Compulsory | 0 | 57 |
| Market Research | Compulsory | 0 | 113 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Final Year Dissertation
Degree in Economics
|
Compulsory | 0 | 8 |
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 48 |
|
Market Research
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 121 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Final Year Dissertation
Degree in Economics
|
Compulsory | 0 | 24 |
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 120 |
|
Market Research
Degree in Economics
|
Optional | 0 | 20 |
|
Market Research
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 71 |
|
Product and Market
Master's Degree in Industrial Design Engineering
|
Compulsory | 0 | 18 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 40 |
|
Market Research
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 125 |
|
Master's Dissertation. Public Policies and Regional Economic Analysis
Master in Economics
|
Compulsory | 0 | 6 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Final Year Dissertation
Degree in Economics
|
Compulsory | 0 | 8 |
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 40 |
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Technical Architecture and Degree in Business Studies
Concurrent Programme of Studies for Degree in Tourism and Degree in Business Science
Degree in Business Studies
|
Compulsory | 0 | 32 |
|
Market Research
Degree in Economics
|
Optional | 0 | 42 |
|
Market Research
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
Degree in Bussiness Administration
|
Compulsory | 0 | 100 |
Defined tutoring by teacher for 2023/2024 academic course.
| Quarter | Day | Site |
|---|---|---|
| 1st quarter |
Tuesday
13:00 a 14:30 |
Vicedecanato |
| 1st quarter |
Tuesday
17:00 a 18:30 |
Vicedecanato |
| 1st quarter |
Thursday
11:30 a 13:00 |
Vicedecanato |
| 1st quarter |
Thursday
15:30 a 17:00 |
Vicedecanato |
| 2nd quarter |
Wednesday
08:30 a 10:00 |
Vicedecanato |
| 2nd quarter |
Wednesday
11:30 a 13:00 |
Vicedecanato |
| 2nd quarter |
Friday
10:00 a 11:30 |
Vicedecanato |
| 2nd quarter |
Friday
13:00 a 14:30 |
Vicedecanato |
Directed or codirected by current teacher since 2013 year.
| Analysis of constant innovation as a success factor. Strategy of Amazon.com |
| Celebration of the 20th congress of the Chinese Communist Party |
| Citymarketing applied to region of A Coruña: the company as the main costumer |
| Political Marketing and analysis of marketing strategies communication (Candidates for Mayor of Monforte de Lemos May 28, 2023) |
| Political marketing and social media |
| Territorial Marketing: Galicia Calidade |
| The communication of political marketing in social networks. Vox Case |
| Donald Trump 2016 political campaign |
| In-depth analysis of the municipal elections in the Municipality of Negreira from a political marketing point of view |
| Marketing´s evolution in the sports world |
| Political Marketing, General elections November 2019 |
| Political marketing: Application in the autonomous community of Galicia |
| Political marketing: youth participation in politics |
| Sport Marketing in the football industry. The influence of sponsorship |
| Territorial marketing: the city of Lugo |
| The use of geopolitics as a political marketing instrument. French elections |
| Impact of COVID-19 in the metropolitan area of A Coruña |
| Influence of sports marketing on potential consumers |
| Political Marketing. Elections to the Galician Parliament 2020 |
| Political Marketing:The Vox case |
| Sport Marketing: In the field of non-professional football |
| The city as a brand and its influence on companies |
| City marketing. Portomarín Companies, investors and visitors as a target audience |
| City marketing: Ourense city |
| Influence of political marketing in Lugo between 2011 and 2019 |
| Political marketing in the Galician regional elections (2008-2019) |
| Political marketing: Application in the Congress of Deputies (years 1986-2020) |
| Political marketing: Application in the Council of Vigo. (years 2009-2019) |
| Political Marketing: Comparison of electoral campaigns of April 28 and November 10 in A Coruña |
| Political Marketing: The case of City council A Coruña |
| Sports Marketing Analysis. The Nike case |
| Sports marketing. Sponsorship in the basketball world |
| Territorial marketing: Galicia and the promotion of El Camino de Santiago |
| Territorial marketing: La Coruña |
| Territorial marketing: the case of Galicia. The impact of COVID-19 on Galician tourism |
| Territorial marketing: the municipality of Oleiros |
| The importance of tourism in the city of A Coruña |
| The synergy between conventional political marketing mix and new digital tools in alternative parties |
| Twitter in the 28A general elections |
| Infrastructure policies analysis. The case of the Galician "Corredor Atlántico". |
| Place marketing. City of A Coruña |
| Political Marketing: City A Coruña (years 2011-2019) |
| Political Marketing: Study os its use in the local elections 2019 in the Council of A Coruña. |
| Territorial Marketing. Value creation for the residents of Lugo |
| Verín City Marketing |
| Cultural Marketing: The phenomenon of 'Las Meninas de Canido' |
| Politic Marketing: PSOE and Pedro Sánchez, condemned to understand. |
| Political marketing. A market research about the galician nationalism. |
| Political marketing. Study and research in the Council of Narón. |
| Political marketing: the digital marketing of Spanish political parties |
| Political Marketing: The importance of social networks in electoral campaigns. |
| Sports marketing analysis |
| Study about the waterfront model in the city of La Coruña |
| Territorial marketing: D.O. Rías Baixas. The denomination of origin as collective brand of the territory |
| Territorial marketing: promotion methods of Galicia. The visitors as a target audience |
| "Camino de Santiago" as a city marketing factor |
| Analysis of political marketing.Study of the evolution of a leader |
| City marketing: Repercussion and legacy of the Barcelona 92 Olympic Games |
| City Marketing: the case of Ferrol. Companies as a target |
| Inter-municipal cooperation: Merger of municipalities |
| Municipal political marketing: The leadership of Carlos Calvelo |
| Political marketing: City of Ferrol case (2007-2015) |
| The PSOE, Pedro Sánchez and the socialist primaries |
| Application of the Waterfront model to A Coruña's city |
| Celebration of the 'Copa del Rey' of basketball in A Coruña: Territorial Marketing example |
| Impact of Big Data in marketing |
| Intermunicipal cooperation : merger of Ares and Mugardos's municipalities. |
| Intermunicipal cooperation: Merger of the cityhall of Cerdedo and Cotobade |
| Intermunicipal cooperation: the merger of the municipalities of Aranga and Curtis |
| The Olympic Games in Brazil as a tourist attraction from the perspective of its Citizens |
| The use of political marketing in the party Ciudadanos |
| Place Marketing: Vilagarcía an image of future |
| Podemos and Pablo Iglesias , the new Spanish political marketing XXI century |
| Political alternatives to the traditional bipartisanship |
| Territorial Marketing: Cruises in the city of A Coruña |
| The exhibition of the first Picasso in a Coruña |
| Marketing, Disney and themed events |
| Place Marketing: an empirical approach |
Select merit type and year to query research merits.
CONTRATO PARA ACTIVIDADES DE ASESORAMENTO E ASISTENCIA TÉCNICA ENTRE A FUAC E A SOCIEDADE ANÓNIMA DE XESTIÓN CESGA
| Funding entity | CESGA - S.A.X. CENTRO DE SUPERCOMPUTACIÓN DE GALICIA |
| Main researches | Rafael García Rodríguez, Valentín Alejandro Martínez Fernández |
| Type | Contrato |
| Dates | From 09/12/2005 to 09/04/2006 |
CONVENIO DE COLABORACIÓN CULTURAL ENTRE A CONSELLERÍA DE CULTURA, COMUNICACIÓN SOCIAL E TURISMO DA XUNTA DE GALICIA E A UDC PARA REALIZACIÓN PROXECTO SOBRE ANÁLISIS DOS HÁBITOS DE CONSUMO DE PRODUCTOS CULTURAIS NA COMUNIDADE AUTÓNOMA GALEGA
| Funding entity | Xunta de Galicia |
| Main researches | Valentín Alejandro Martínez Fernández |
| Type | Contrato |
| Dates | From 12/12/2003 to 30/11/2004 |
Marketing de Ciudades y producto ciudad: una propuesta metodológica
| Authors | Jose Javier Orosa Gonzalez, Andrés Precedo Ledo, Alberto Míguez Iglesias |
| Journal | URBAN PUBLIC ECONOMICS REVIEW Num. 12 (pages 13 to 39) |
Creación de valor a través de activos intangibles:la responsabilidad social corporativa como generadora de imagen, reputación y posicionamiento
| Authors | Valentín Martínez Fernández, Oscar Juanatey Boga, Jose Javier Orosa Gonzalez |
| Journal | ESTUDIOS DE PERIODISMOS Y RELACIONES PÚBLICAS Vol. 7 Num. 7 (pages 23 to 33) |
Political marketing in Spain: analysis of the expenses and income of the different political formations in the campaigns for elections to General Spanish Parliament
| Authors | Jose Javier Orosa Gonzalez |
| Journal | INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING Vol. 5 Num. 1 (pages 83 to 84) |
El ánalisis de las audiencias de la "telebasura" desde la teoría De la "espiral del silencio"
| Authors | Valentín Martínez Fernández, Oscar Juanatey Boga, Jose Javier Orosa Gonzalez |
| Journal | HOLOGRAMÁTICA Vol. 2 Num. 7 (pages 39 to 55) |
Una aplicación de la metodología VAR al ámbito del marketing periodístico: el caso de la promoción de ventas
| Authors | Pedreira Andrade, Luís Pedro, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez |
| Journal | RECT@ Vol. 8 Num. 1 (pages 151 to 162) |
Efectos de la promoción de ventas en la difusión de la prensa diaria gallega: una aproximación econométrica
| Authors | Valentín Martínez Fernández, Oscar Juanatey Boga, Jose Javier Orosa Gonzalez, Carlos Bouza Herrera |
| Journal | INVESTIGACIÓN OPERACIONAL Vol. 27 Num. 2 (pages 137 to 149) |
Modelización econométrica de la difusión de la prensa diaria gallega en el periodo 1991-2000
| Authors | Valentín Martínez Fernández, Oscar Juanatey Boga, Jose Javier Orosa Gonzalez, Carlos Bouza Herrera |
| Journal | INVESTIGACIÓN OPERACIONAL Vol. 27 Num. 2 (pages 129 to 136) |
Análisis del Patrocinio y Mecenazgo desde la perspectiva de la comunicación estratégica
| Authors | Valentín Martínez Fernández, María Isabel Sánchez Hernández, Jose Javier Orosa Gonzalez, Lorena Rodríguez Campo |
| Journal | FISEC-ESTRATEGIAS Num. 2 (pages 1 to 13) |
Estrategias de Comunicación en la Gestión de la Responsabilidad Social de la Empresa
| Authors | Valentín Martínez Fernández, Oscar Juanatey Boga, Jose Javier Orosa Gonzalez, Lorena Rodríguez Campo |
| Journal | FISEC-ESTRATEGIAS Num. 1 (pages 1 to 12) |
O impacto das promocións de vendas na difusión e a cota de mercado da prensa diaria en Galicia
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Juna Carlos Rodríguez Sánchez |
| Journal | ESTUDOS DE COMUNICACIÓN (pages 129 to 146) |
Un caso de modelización arima en el ámbito del marketing periodístico: el diario "El Progreso"
| Authors | Valentín Martínez Fernández, Jose Javier Orosa Gonzalez |
| Journal | INTEGRA Num. 9 (pages 35 to 44) |
El Marketing de los Partidos Políticos
| Authors | Jose Javier Orosa Gonzalez |
| Publishing | Erasmus Ediciones, Barcelona (España) |
| ISBN | 978-84-936972-2-8 |
El área metropolitana de A Coruña: una metrópoli Euroatlántica. Estudio de posicionamiento, constitución y marketing
| Authors | Carlos Nardiz Ortiz, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Andrés Precedo Ledo |
| Publishing | Deputación da Coruña, Coruña, A (España) |
| ISBN | 84-9812-063-2 |
La promoción de Ventas: ¿fin de un ciclo?
| Authors | Valentín Martínez Fernández. Oscar Juanatey Boga. Jose Javier Orosa Gonzalez |
| Book |
Libro Blanco de la Prensa Diaria 2008 Vol. - Publishing: AEDE. ISBN: 84-611-9712-7 |
| Pages | From 385 to 395 |
Las promociones de ventas: del éxito al cautiverio
| Authors | Valentín Martínez Fernández. Oscar Juanatey Boga. Jose Javier Orosa Gonzalez |
| Book |
Libro Blanco de la Prensa Diaria Vol. - Publishing: AEDE-IESE. ISBN: 84-609-7354-9 |
| Pages | From 319 to 329 |
Delimitación desde un punto de vista conceptual del Marketing Político y el Marketing Electoral
VI International Congress on Public and Non Profit Marketing
International
| Authors | Jose Javier Orosa Gonzalez, Valentín Martínez Fernández |
| Place | Braga (Portugal) |
An Arima approximation apply to marketing: analysis the diffusion of a spanish newspaper
7th International Workshop on Operations Research
International
| Authors | Laurentino Bello Acebrón, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Carlos Bouza Herrera |
| Place | La Habana (Cuba) |
Factores Determinantes de la Imagen de los Destinos Turísticos: Evidencias Empíricas de la Incidencia de una Catástrofe Ecológica
III Jornadas de Marketing de Ciudades
International
| Authors | Jose Javier Orosa Gonzalez, Oscar Juanatey Boga |
| Organization | Universidade da Coruña (UDC) |
| Place | Coruña, A (España) |
Aproximación a los hábitos de compra, percepciones y aptitudes de los consumidores hacia la prensa diaria y sus promociones de venta
LOGMARK 2006
International
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez |
| Place | Camagüey (Cuba) |
El Reto de los Periódicos ante los Nuevos Habitos de los Jóvenes Consumidores: De la Prensa Escrita al Diario Digital
XXI Congreso Internacional de Comunicación
International
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez |
| Place | España |
Un análisis exploratorio de las características diferenciadoras de las cadenas de franquicia: Aplicación al. Caso español
Convención de la Universidad de Granma
International
| Authors | Maria Teresa García Álvarez, Rosa Mariz Pérez, Jose Javier Orosa Gonzalez |
| Place | Bayamo (Cuba) |
Filosofía e funcións da cultura organizaciónal: unha aplicación as organizacións portuguesas
Convención de la Universidad de Granma
International
| Authors | Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Orlando Petiz Pereira |
| Place | Bayamo (Cuba) |
Técnicas de Marketing mix en el lanzamiento de un producto audiovisual: aplicación a largometrajes cinematográficos
Convención de la Universidad de Granma
International
| Authors | Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Lorena Rodríguez Campo |
| Place | Bayamo (Cuba) |
Un análisis exploratorio de las características diferenciadoras de las cadenas de franquicia: aplicación al caso español
Convención de la Universidad de Granma
International
| Authors | Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Rosa Mariz Pérez |
| Place | Bayamo (Cuba) |
Un modelo Arima de la difusión de un diario de la prensa española: el caso del Faro de Vigo
I Taller latino iberoamericano de investigación de operaciones. La I.O. aplicada a la solución de problemas regionales
International
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Carlos Bouza Herrera |
| Place | Acapulco (México) |
Función de las estrategias de comunicación en la generación de valor de marca de un evento: análisis del caso Xacobeo
II CONGRESO LUSO-BRASILEIRO DE ESTUDOS JORNALISTICOS
International
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Mª Magdalena Rodríguez Fernández |
| Place | Oporto (Portugal) |
Análisis de las estrategias de comunicación en la gestión de crisis alimentaria: el caso español de la encefalopatía espongiforme bovina (EEB) o "mal de las vacas locas"
IV CISCI 2005
International
| Authors | Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Luis Angel Sanz de la Tajada, Julio Cerviño Fernández |
| Place | Orlando (Estados Unidos) |
Análisis de las estrategias de comunicación en la gestión de crisis alimentaria: el caso español de la encefalopatía espongiforme bovina (EEB) o "mal de las vacas locas"
IV CISCI 2005
International
| Authors | Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Luis Angel Sanz de la Tajada, Julio Cerviño Fernández |
| Place | Orlando (Estados Unidos) |
Aproximación a la formación de la imagen de destinos turísticos e influencia de las catástrofes ecológicas: Análisis de "A Costa da Morte" y el impacto del naufragio del buque Prestige
IV CISCI 2005
International
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez |
| Place | Orlando (Estados Unidos) |
Auditoría de comunicación corporativa y rentabilidad empresarial
IV CISCI 2005
International
| Authors | Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Luis Angel Sanz de la Tajada, Julio Cerviño Fernández |
| Place | Orlando (Estados Unidos) |
Técnicas para el estudio de la Cantidad Total en el Análisis conjunto: modelos decisionales
IV CISCI 2005
International
| Authors | Carlos Bouza Herrera, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Sira Allende |
| Place | Orlando (Estados Unidos) |
Una aplicación de la metodología Box-Jenkins al marketing periodístico: el caso de el diario El Progreso
IV CISCI 2005
International
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Elías Rebuje |
| Place | Orlando (Estados Unidos) |
Metodologías de valoración de marcas: Análisis Compartivo y casos prácticos
VI INTERNATIONAL WORKSHOP ON OPERATIONS RESEARCH
International
| Authors | Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Luis Angel Sanz de la Tajada, Julio Cerviño Fernández |
| Organization | Universidad de Navarra |
| Place | La Habana (Cuba) |
Modelización de la prensa diaria gallega en el periodo 1990-2000
VI INTERNATIONAL WORKSHOP ON OPERATIONS RESEARCH
International
| Authors | Valentín Martínez Fernández, Oscar Juanatey Boga, Jose Javier Orosa Gonzalez, Carlos Bouza Herrera |
| Organization | Universidad de Navarra |
| Place | La Habana (Cuba) |
Modelización Econométrica de la prensa diaria: una aproximación desde la metodología VAR
XIII JORNADAS DE ASEPUMA
International
| Authors | Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Elías Rebuge |
| Place | Coruña, A (España) |
El Impacto Sobre la Fidelidad y Lealtad a las Marcas de las Promociones de Ventas: Análisis del Mercado de la Prensa Diaria En España
XIX Congreso Anual y XV Congreso Hispano-Francés de AEDEM
National
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez |
| Organization | Universidad del País Vasco |
| Place | Vitoria-Gasteiz (España) |
Aproximación al efecto de las promociones de ventas sobre la fidelidad y la lealtad a las marca: el caso del sector de la prensa diaria en España
XIX REUNIÓN ANUAL ASEPELT
International
| Authors | Jose Javier Orosa Gonzalez, Valentín Martínez Fernández, Oscar Juanatey Boga |
| Place | Badajoz (España) |
Aproximación a la tipología de las promociones de ventas en la prensa diaria desde la perspectiva del comercio minorista
XV Jornadas hispano-lusas de gestión científica
International
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Lorena Rodríguez Campo |
| Place | Sevilla (España) |
Ética Publicitaria en los Medios de Comunicación
3º Congreso Internacional de Ética y Derecho de la Información
International
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Javier Fernández, Jose Javier Orosa Gonzalez |
| Place | Valencia (España) |
La Teoría de Noelle-Neumann sobre la "Espiral del Silencio"
3º Congreso Internacional de Ética y Derecho de la Información
International
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Lorena Rodríguez Campo, Jose Javier Orosa Gonzalez |
| Place | Valencia (España) |
Estrategias de Marketing en el lanzamiento de un largometraje cinematográfico
II Congreso Galego do Audiovisual
National
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Lorena Rodríguez Campo, Jose Javier Orosa Gonzalez |
| Place | España |
Estrategias de comunicación en la gestión de la responsabilidad social de la empresa
II Encuentro Iberoamericano sobre estrategias de comunicación
National
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Lorena Rodríguez Campo |
| Place | Sevilla (España) |
Análisis del mapa televisivo en Galicia y Portugal: Principais operadores, contenidos y públicos
III Congreso Luso-Galego de Estudos Xornalísticos
International
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Lorena Rodríguez Campo, Jose Javier Orosa Gonzalez |
| Organization | Consello da Cultura Galega |
| Place | España |
Incidencia y evolución de las promociones de ventas en la prensa diaria: análisis de los diarios gallegos en la década de los 90
III Congreso Luso-Galego de Estudos Xornalísticos
International
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Lorena Rodríguez Campo, Jose Javier Orosa Gonzalez |
| Organization | Consello da Cultura Galega |
| Place | España |
Análisis econométrico de la relación entre las promociones de ventas y la difusión de la prensa diaria
XII Congreso Latino-Iberoamericano de Investigación de Operaciones
International
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Lorena Rodríguez Campo, Jose Javier Orosa Gonzalez |
| Place | La Habana (Cuba) |
Academic or management positions held by teacher.