| Department | Business |
| Knowledgment area | Market Research and Commercialisation |
| Contacto | UDC directory |
| Orcid id0000-0002-3549-9281 Scopus56355422100 | |
This section shows the teaching given in degrees, masters and other officers studies in last 6 years.
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Market Research
Degree in Bussiness Administration
(Compulsory)
|
Compulsory | 0 | 33 |
|
Market Research
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
(Compulsory)
|
Compulsory | 0 | 46 |
|
Market Research
Degree in Bussiness Administration
(Compulsory)
|
Compulsory | 0 | 3 |
|
Final Year Dissertation
Degree in Industrial Relations and Human Resources
(Final Year Dissertation)
|
Final Year Dissertation | 0 | 2 |
|
Final Year Dissertation
Degree in Economics
(Final Year Dissertation)
|
Final Year Dissertation | 0 | 0 |
|
Final Year Dissertation
Degree in Economics
(Final Year Dissertation)
|
Final Year Dissertation | 0 | 1 |
|
Final Year Dissertation
Degree in Bussiness Administration
(Final Year Dissertation)
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
(Final Year Dissertation)
|
Final Year Dissertation | 0 | 0 |
|
Final Year Dissertation
Degree in Bussiness Administration
(Final Year Dissertation)
|
Final Year Dissertation | 0 | 158 |
|
Final Year Dissertation
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
(Final Year Dissertation)
|
Final Year Dissertation | 0 | 156 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Market Research
Degree in Bussiness Administration
(Compulsory)
|
Compulsory | 0 | 75 |
|
Market Research
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
(Compulsory)
|
Compulsory | 0 | 46 |
|
Final Year Dissertation
Degree in Economics
(Final Year Dissertation)
|
Final Year Dissertation | 0 | 8 |
|
Final Year Dissertation
Degree in Bussiness Administration
(Final Year Dissertation)
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
(Final Year Dissertation)
|
Final Year Dissertation | 0 | 148 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Final Year Dissertation
Degree in Bussiness Administration
(Compulsory)
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
(Compulsory)
|
Compulsory | 0 | 68 |
|
Work Placement
Degree in Bussiness Administration
(Elective)
|
Elective | 0 | 9 |
|
Market Research
Degree in Bussiness Administration
(Compulsory)
|
Compulsory | 0 | 96 |
|
Market Research
Degree in Economics
(Elective)
|
Elective | 0 | 42 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Final Year Dissertation
Degree in Economics
(Compulsory)
|
Compulsory | 0 | 8 |
|
Final Year Dissertation
Degree in Bussiness Administration
(Compulsory)
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
(Compulsory)
|
Compulsory | 0 | 57 |
|
Market Research
Degree in Bussiness Administration
(Compulsory)
|
Compulsory | 0 | 113 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Final Year Dissertation
Degree in Economics
(Compulsory)
|
Compulsory | 0 | 8 |
|
Final Year Dissertation
Degree in Bussiness Administration
(Compulsory)
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
(Compulsory)
|
Compulsory | 0 | 48 |
|
Market Research
Degree in Bussiness Administration
(Compulsory)
|
Compulsory | 0 | 121 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Final Year Dissertation
Degree in Economics
(Compulsory)
|
Compulsory | 0 | 24 |
|
Final Year Dissertation
Degree in Bussiness Administration
(Compulsory)
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
(Compulsory)
|
Compulsory | 0 | 120 |
|
Market Research
Degree in Economics
(Elective)
|
Elective | 0 | 20 |
|
Market Research
Degree in Bussiness Administration
(Compulsory)
|
Compulsory | 0 | 71 |
|
Product and Market
Master's Degree in Industrial Design Engineering
(Compulsory)
|
Compulsory | 0 | 18 |
| Subject and involved studies | Type | Distance hours | Total hours |
|---|---|---|---|
|
Final Year Dissertation
Degree in Bussiness Administration
(Compulsory)
Concurrent Programme of Studies for Degree in Business Management and Administration and Degree in Law
(Compulsory)
|
Compulsory | 0 | 40 |
|
Master's Dissertation. Public Policies and Regional Economic Analysis
Master in Economics
(Compulsory)
|
Compulsory | 0 | 6 |
|
Market Research
Degree in Bussiness Administration
(Compulsory)
|
Compulsory | 0 | 125 |
Defined tutoring by teacher for 2026/2027 academic course.
| Quarter | Day | Site |
|---|---|---|
| 1st quarter |
Tuesday
13:00 a 14:30 |
Despacho 220 |
| 1st quarter |
Tuesday
17:00 a 18:30 |
Despacho 220 |
| 1st quarter |
Friday
11:30 a 13:00 |
Despacho 220 |
| 1st quarter |
Friday
15:30 a 17:00 |
Despacho 220 |
| 2nd quarter |
Wednesday
08:30 a 10:00 |
Despacho 220 |
| 2nd quarter |
Wednesday
11:30 a 13:00 |
Despacho 220 |
| 2nd quarter |
Friday
10:00 a 11:30 |
Despacho 220 |
| 2nd quarter |
Friday
13:00 a 14:30 |
Despacho 220 |
Directed or codirected by current teacher since 2013 year.
| Spanish elections of 2023: A study of the electoral campaigns of the four main political parties from a political marketing perspective |
| REGIONAL MARKETING: EMPOWERING FERROL |
| Trump's mandate from a political marketing perspective |
| Place marketing: A Coruña on the path to becoming a smart city. |
| Regional marketing: the case of Arteixo |
| Place marketing: The Galician brand |
| APPLICATION OF MARKETING PRINCIPLES TO SPORTS: INFLUENCERS MARKETING |
| Territorial marketing: Galicia¿s brand image. |
| Territorial marketing in Sig¿?eiro, the final stage of the English Way. From a technical stop to an experiential destination |
| Big Data and Electoral Segmentation: Electoral Segmentation Data and the Personalisation of Campaign Messages |
| Political marketing: Donald Trump¿?s communication during Joe Biden¿?s drop out |
| Territorial Marketing: TikTok as a promotional platform for Bali |
| Territorial Marketing: Case of Arteixo |
| TERRITORIAL MARKETING: DEPUTACIÓN PROVINCIAL DA CORUÑA |
| The marketing of political parties. Donald Trump¿?s campaign |
| Territorial marketing: Promoting A Coruña as a gastronomic destination |
| The Transformation of the Political Marketing Mix in the Age of Artificial Intelligence |
| Polarization and sustainability in political discourse as a tool of political marketing |
| The Political Marketing of Donald Trump in the 2024 Presidential Elections |
| Barack Obama: A Turning Point in Political Communication |
| Celebration of the 20th congress of the Chinese Communist Party |
| Political Marketing and analysis of marketing strategies communication (Candidates for Mayor of Monforte de Lemos May 28, 2023) |
| Territorial Marketing: Galicia Calidade |
| Citymarketing applied to region of A Coruña: the company as the main costumer |
| Political marketing and social media |
| The communication of political marketing in social networks. Vox Case |
| Analysis of constant innovation as a success factor. Strategy of Amazon.com |
| Political marketing: youth participation in politics |
| Donald Trump 2016 political campaign |
| Marketing´s evolution in the sports world |
| Territorial marketing: the city of Lugo |
| Political marketing: Application in the autonomous community of Galicia |
| The use of geopolitics as a political marketing instrument. French elections |
| Sport Marketing in the football industry. The influence of sponsorship |
| Political Marketing, General elections November 2019 |
| In-depth analysis of the municipal elections in the Municipality of Negreira from a political marketing point of view |
| Sport Marketing: In the field of non-professional football |
| Political Marketing. Elections to the Galician Parliament 2020 |
| Influence of sports marketing on potential consumers |
| The city as a brand and its influence on companies |
| Political Marketing:The Vox case |
| Impact of COVID-19 in the metropolitan area of A Coruña |
| City marketing: Ourense city |
| Territorial marketing: the municipality of Oleiros |
| Sports Marketing Analysis. The Nike case |
| Influence of political marketing in Lugo between 2011 and 2019 |
| Political Marketing: Comparison of electoral campaigns of April 28 and November 10 in A Coruña |
| Political Marketing: The case of City council A Coruña |
| Twitter in the 28A general elections |
| Political marketing in the Galician regional elections (2008-2019) |
| Political marketing: Application in the Council of Vigo. (years 2009-2019) |
| City marketing. Portomarín Companies, investors and visitors as a target audience |
| Territorial marketing: La Coruña |
| Territorial marketing: the case of Galicia. The impact of COVID-19 on Galician tourism |
| Political marketing: Application in the Congress of Deputies (years 1986-2020) |
| Sports marketing. Sponsorship in the basketball world |
| The synergy between conventional political marketing mix and new digital tools in alternative parties |
| The importance of tourism in the city of A Coruña |
| Territorial marketing: Galicia and the promotion of El Camino de Santiago |
| Verín City Marketing |
| Territorial Marketing. Value creation for the residents of Lugo |
| Infrastructure policies analysis. The case of the Galician "Corredor Atlántico". |
| Political Marketing: City A Coruña (years 2011-2019) |
| Political Marketing: Study os its use in the local elections 2019 in the Council of A Coruña. |
| Place marketing. City of A Coruña |
| Politic Marketing: PSOE and Pedro Sánchez, condemned to understand. |
| Political marketing: the digital marketing of Spanish political parties |
| Sports marketing analysis |
| Political Marketing: The importance of social networks in electoral campaigns. |
| Political marketing. Study and research in the Council of Narón. |
| Cultural Marketing: The phenomenon of 'Las Meninas de Canido' |
| Political marketing. A market research about the galician nationalism. |
| Study about the waterfront model in the city of La Coruña |
| Territorial marketing: D.O. Rías Baixas. The denomination of origin as collective brand of the territory |
| Territorial marketing: promotion methods of Galicia. The visitors as a target audience |
| Political marketing: City of Ferrol case (2007-2015) |
| City Marketing: the case of Ferrol. Companies as a target |
| City marketing: Repercussion and legacy of the Barcelona 92 Olympic Games |
| "Camino de Santiago" as a city marketing factor |
| Inter-municipal cooperation: Merger of municipalities |
| Municipal political marketing: The leadership of Carlos Calvelo |
| Analysis of political marketing.Study of the evolution of a leader |
| The PSOE, Pedro Sánchez and the socialist primaries |
| The use of political marketing in the party Ciudadanos |
| Intermunicipal cooperation: the merger of the municipalities of Aranga and Curtis |
| Impact of Big Data in marketing |
| Intermunicipal cooperation: Merger of the cityhall of Cerdedo and Cotobade |
| Intermunicipal cooperation : merger of Ares and Mugardos's municipalities. |
| The Olympic Games in Brazil as a tourist attraction from the perspective of its Citizens |
| Celebration of the 'Copa del Rey' of basketball in A Coruña: Territorial Marketing example |
| Application of the Waterfront model to A Coruña's city |
| Territorial Marketing: Cruises in the city of A Coruña |
| Political alternatives to the traditional bipartisanship |
| Place Marketing: Vilagarcía an image of future |
| The exhibition of the first Picasso in a Coruña |
| Podemos and Pablo Iglesias , the new Spanish political marketing XXI century |
| Marketing, Disney and themed events |
| Place Marketing: an empirical approach |
Select merit type and year to query research merits.
Proyecto para la realización de experiencias piloto y fases previas para la creación de un Observatorio Permanente de Opinión Pública y Comunicación Social
| Funding entity | RADIO CORUÑA, S.L. |
| Main researches | Federico Guillermo Martín Palmero/Valentín Alejandro Martinez Fernández |
| Type | Contrato |
| Dates | From 12/07/2006 to 01/07/2007 |
CONTRATO PARA ACTIVIDADES DE ASESORAMENTO E ASISTENCIA TÉCNICA ENTRE A FUAC E A SOCIEDADE ANÓNIMA DE XESTIÓN CESGA
| Funding entity | CESGA - S.A.X. CENTRO DE SUPERCOMPUTACIÓN DE GALICIA |
| Main researches | Rafael García Rodríguez, Valentín Alejandro Martínez Fernández |
| Type | Contrato |
| Dates | From 09/12/2005 to 09/04/2006 |
CONVENIO DE COLABORACIÓN CULTURAL ENTRE A CONSELLERÍA DE CULTURA, COMUNICACIÓN SOCIAL E TURISMO DA XUNTA DE GALICIA E A UDC PARA REALIZACIÓN PROXECTO SOBRE ANÁLISIS DOS HÁBITOS DE CONSUMO DE PRODUCTOS CULTURAIS NA COMUNIDADE AUTÓNOMA GALEGA
| Funding entity | Xunta de Galicia |
| Main researches | Valentín Alejandro Martínez Fernández |
| Type | Contrato |
| Dates | From 12/12/2003 to 30/11/2004 |
Marketing de Ciudades y producto ciudad: una propuesta metodológica
| Authors | Jose Javier Orosa Gonzalez, Andrés Precedo Ledo, Alberto Míguez Iglesias |
| Journal | URBAN PUBLIC ECONOMICS REVIEW Num. 12 (pages 13 to 39) |
Creación de valor a través de activos intangibles:la responsabilidad social corporativa como generadora de imagen, reputación y posicionamiento
| Authors | Valentín Martínez Fernández, Oscar Juanatey Boga, Jose Javier Orosa Gonzalez |
| Journal | ESTUDIOS DE PERIODISMOS Y RELACIONES PÚBLICAS Vol. 7 Num. 7 (pages 23 to 33) |
Political marketing in Spain: analysis of the expenses and income of the different political formations in the campaigns for elections to General Spanish Parliament
| Authors | Jose Javier Orosa Gonzalez |
| Journal | INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING Vol. 5 Num. 1 (pages 83 to 84) |
El ánalisis de las audiencias de la "telebasura" desde la teoría De la "espiral del silencio"
| Authors | Valentín Martínez Fernández, Oscar Juanatey Boga, Jose Javier Orosa Gonzalez |
| Journal | HOLOGRAMÁTICA Vol. 2 Num. 7 (pages 39 to 55) |
Una aplicación de la metodología VAR al ámbito del marketing periodístico: el caso de la promoción de ventas
| Authors | Pedreira Andrade, Luís Pedro, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez |
| Journal | RECT@ Vol. 8 Num. 1 (pages 151 to 162) |
Efectos de la promoción de ventas en la difusión de la prensa diaria gallega: una aproximación econométrica
| Authors | Valentín Martínez Fernández, Oscar Juanatey Boga, Jose Javier Orosa Gonzalez, Carlos Bouza Herrera |
| Journal | INVESTIGACIÓN OPERACIONAL Vol. 27 Num. 2 (pages 137 to 149) |
Modelización econométrica de la difusión de la prensa diaria gallega en el periodo 1991-2000
| Authors | Valentín Martínez Fernández, Oscar Juanatey Boga, Jose Javier Orosa Gonzalez, Carlos Bouza Herrera |
| Journal | INVESTIGACIÓN OPERACIONAL Vol. 27 Num. 2 (pages 129 to 136) |
Análisis del Patrocinio y Mecenazgo desde la perspectiva de la comunicación estratégica
| Authors | Valentín Martínez Fernández, María Isabel Sánchez Hernández, Jose Javier Orosa Gonzalez, Lorena Rodríguez Campo |
| Journal | FISEC-ESTRATEGIAS Num. 2 (pages 1 to 13) |
Estrategias de Comunicación en la Gestión de la Responsabilidad Social de la Empresa
| Authors | Valentín Martínez Fernández, Oscar Juanatey Boga, Jose Javier Orosa Gonzalez, Lorena Rodríguez Campo |
| Journal | FISEC-ESTRATEGIAS Num. 1 (pages 1 to 12) |
O impacto das promocións de vendas na difusión e a cota de mercado da prensa diaria en Galicia
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Juna Carlos Rodríguez Sánchez |
| Journal | ESTUDOS DE COMUNICACIÓN (pages 129 to 146) |
Un caso de modelización arima en el ámbito del marketing periodístico: el diario "El Progreso"
| Authors | Valentín Martínez Fernández, Jose Javier Orosa Gonzalez |
| Journal | INTEGRA Num. 9 (pages 35 to 44) |
El Marketing de los Partidos Políticos
| Authors | Jose Javier Orosa Gonzalez |
| Publishing | Erasmus Ediciones, Barcelona (España) |
| ISBN | 978-84-936972-2-8 |
El área metropolitana de A Coruña: una metrópoli Euroatlántica. Estudio de posicionamiento, constitución y marketing
| Authors | Carlos Nardiz Ortiz, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Andrés Precedo Ledo |
| Publishing | Deputación da Coruña, Coruña, A (España) |
| ISBN | 84-9812-063-2 |
RECURSOS HUMANOS Y MARCA FERROL: UN ESTUDIO DESDE LA PERSPECTIVA DEL DEPORTE
| Authors | Joaquín Enríquez-Díaz. Elisa Fraga-Galdo. Jose Javier Orosa Gonzalez. Begoña Álvarez García |
| Book |
ECONOMÍA Y EMPRESA IBEROAMERICANA IV Desafíos actuales de la economía, instituciones y empresas Publishing: Dykinson. ISBN: 979-13-7047-069-2 |
| Pages | From 153 to 163 |
La promoción de Ventas: ¿fin de un ciclo?
| Authors | Valentín Martínez Fernández. Oscar Juanatey Boga. Jose Javier Orosa Gonzalez |
| Book |
Libro Blanco de la Prensa Diaria 2008 Vol. - Publishing: AEDE. ISBN: 84-611-9712-7 |
| Pages | From 385 to 395 |
Las promociones de ventas: del éxito al cautiverio
| Authors | Valentín Martínez Fernández. Oscar Juanatey Boga. Jose Javier Orosa Gonzalez |
| Book |
Libro Blanco de la Prensa Diaria Vol. - Publishing: AEDE-IESE. ISBN: 84-609-7354-9 |
| Pages | From 319 to 329 |
Delimitación desde un punto de vista conceptual del Marketing Político y el Marketing Electoral
VI International Congress on Public and Non Profit Marketing
International
| Authors | Jose Javier Orosa Gonzalez, Valentín Martínez Fernández |
| Place | Braga (Portugal) |
An Arima approximation apply to marketing: analysis the diffusion of a spanish newspaper
7th International Workshop on Operations Research
International
| Authors | Laurentino Bello Acebrón, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Carlos Bouza Herrera |
| Place | La Habana (Cuba) |
Factores Determinantes de la Imagen de los Destinos Turísticos: Evidencias Empíricas de la Incidencia de una Catástrofe Ecológica
III Jornadas de Marketing de Ciudades
International
| Authors | Jose Javier Orosa Gonzalez, Oscar Juanatey Boga |
| Organization | Universidade da Coruña (UDC) |
| Place | Coruña, A (España) |
Aproximación a los hábitos de compra, percepciones y aptitudes de los consumidores hacia la prensa diaria y sus promociones de venta
LOGMARK 2006
International
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez |
| Place | Camagüey (Cuba) |
El Reto de los Periódicos ante los Nuevos Habitos de los Jóvenes Consumidores: De la Prensa Escrita al Diario Digital
XXI Congreso Internacional de Comunicación
International
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez |
| Place | España |
Un análisis exploratorio de las características diferenciadoras de las cadenas de franquicia: Aplicación al. Caso español
Convención de la Universidad de Granma
International
| Authors | Maria Teresa García Álvarez, Rosa Mariz Pérez, Jose Javier Orosa Gonzalez |
| Place | Bayamo (Cuba) |
Filosofía e funcións da cultura organizaciónal: unha aplicación as organizacións portuguesas
Convención de la Universidad de Granma
International
| Authors | Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Orlando Petiz Pereira |
| Place | Bayamo (Cuba) |
Técnicas de Marketing mix en el lanzamiento de un producto audiovisual: aplicación a largometrajes cinematográficos
Convención de la Universidad de Granma
International
| Authors | Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Lorena Rodríguez Campo |
| Place | Bayamo (Cuba) |
Un análisis exploratorio de las características diferenciadoras de las cadenas de franquicia: aplicación al caso español
Convención de la Universidad de Granma
International
| Authors | Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Rosa Mariz Pérez |
| Place | Bayamo (Cuba) |
Un modelo Arima de la difusión de un diario de la prensa española: el caso del Faro de Vigo
I Taller latino iberoamericano de investigación de operaciones. La I.O. aplicada a la solución de problemas regionales
International
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Carlos Bouza Herrera |
| Place | Acapulco (México) |
Función de las estrategias de comunicación en la generación de valor de marca de un evento: análisis del caso Xacobeo
II CONGRESO LUSO-BRASILEIRO DE ESTUDOS JORNALISTICOS
International
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Mª Magdalena Rodríguez Fernández |
| Place | Oporto (Portugal) |
Análisis de las estrategias de comunicación en la gestión de crisis alimentaria: el caso español de la encefalopatía espongiforme bovina (EEB) o "mal de las vacas locas"
IV CISCI 2005
International
| Authors | Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Luis Angel Sanz de la Tajada, Julio Cerviño Fernández |
| Place | Orlando (Estados Unidos) |
Análisis de las estrategias de comunicación en la gestión de crisis alimentaria: el caso español de la encefalopatía espongiforme bovina (EEB) o "mal de las vacas locas"
IV CISCI 2005
International
| Authors | Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Luis Angel Sanz de la Tajada, Julio Cerviño Fernández |
| Place | Orlando (Estados Unidos) |
Aproximación a la formación de la imagen de destinos turísticos e influencia de las catástrofes ecológicas: Análisis de "A Costa da Morte" y el impacto del naufragio del buque Prestige
IV CISCI 2005
International
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez |
| Place | Orlando (Estados Unidos) |
Auditoría de comunicación corporativa y rentabilidad empresarial
IV CISCI 2005
International
| Authors | Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Luis Angel Sanz de la Tajada, Julio Cerviño Fernández |
| Place | Orlando (Estados Unidos) |
Técnicas para el estudio de la Cantidad Total en el Análisis conjunto: modelos decisionales
IV CISCI 2005
International
| Authors | Carlos Bouza Herrera, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Sira Allende |
| Place | Orlando (Estados Unidos) |
Una aplicación de la metodología Box-Jenkins al marketing periodístico: el caso de el diario El Progreso
IV CISCI 2005
International
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Elías Rebuje |
| Place | Orlando (Estados Unidos) |
Metodologías de valoración de marcas: Análisis Compartivo y casos prácticos
VI INTERNATIONAL WORKSHOP ON OPERATIONS RESEARCH
International
| Authors | Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Luis Angel Sanz de la Tajada, Julio Cerviño Fernández |
| Organization | Universidad de Navarra |
| Place | La Habana (Cuba) |
Modelización de la prensa diaria gallega en el periodo 1990-2000
VI INTERNATIONAL WORKSHOP ON OPERATIONS RESEARCH
International
| Authors | Valentín Martínez Fernández, Oscar Juanatey Boga, Jose Javier Orosa Gonzalez, Carlos Bouza Herrera |
| Organization | Universidad de Navarra |
| Place | La Habana (Cuba) |
Modelización Econométrica de la prensa diaria: una aproximación desde la metodología VAR
XIII JORNADAS DE ASEPUMA
International
| Authors | Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Elías Rebuge |
| Place | Coruña, A (España) |
El Impacto Sobre la Fidelidad y Lealtad a las Marcas de las Promociones de Ventas: Análisis del Mercado de la Prensa Diaria En España
XIX Congreso Anual y XV Congreso Hispano-Francés de AEDEM
National
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez |
| Organization | Universidad del País Vasco |
| Place | Vitoria-Gasteiz (España) |
Aproximación al efecto de las promociones de ventas sobre la fidelidad y la lealtad a las marca: el caso del sector de la prensa diaria en España
XIX REUNIÓN ANUAL ASEPELT
International
| Authors | Jose Javier Orosa Gonzalez, Valentín Martínez Fernández, Oscar Juanatey Boga |
| Place | Badajoz (España) |
Aproximación a la tipología de las promociones de ventas en la prensa diaria desde la perspectiva del comercio minorista
XV Jornadas hispano-lusas de gestión científica
International
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Lorena Rodríguez Campo |
| Place | Sevilla (España) |
Ética Publicitaria en los Medios de Comunicación
3º Congreso Internacional de Ética y Derecho de la Información
International
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Javier Fernández, Jose Javier Orosa Gonzalez |
| Place | Valencia (España) |
La Teoría de Noelle-Neumann sobre la "Espiral del Silencio"
3º Congreso Internacional de Ética y Derecho de la Información
International
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Lorena Rodríguez Campo, Jose Javier Orosa Gonzalez |
| Place | Valencia (España) |
Estrategias de Marketing en el lanzamiento de un largometraje cinematográfico
II Congreso Galego do Audiovisual
National
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Lorena Rodríguez Campo, Jose Javier Orosa Gonzalez |
| Place | España |
Estrategias de comunicación en la gestión de la responsabilidad social de la empresa
II Encuentro Iberoamericano sobre estrategias de comunicación
National
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Jose Javier Orosa Gonzalez, Lorena Rodríguez Campo |
| Place | Sevilla (España) |
Análisis del mapa televisivo en Galicia y Portugal: Principais operadores, contenidos y públicos
III Congreso Luso-Galego de Estudos Xornalísticos
International
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Lorena Rodríguez Campo, Jose Javier Orosa Gonzalez |
| Organization | Consello da Cultura Galega |
| Place | España |
Incidencia y evolución de las promociones de ventas en la prensa diaria: análisis de los diarios gallegos en la década de los 90
III Congreso Luso-Galego de Estudos Xornalísticos
International
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Lorena Rodríguez Campo, Jose Javier Orosa Gonzalez |
| Organization | Consello da Cultura Galega |
| Place | España |
Análisis econométrico de la relación entre las promociones de ventas y la difusión de la prensa diaria
XII Congreso Latino-Iberoamericano de Investigación de Operaciones
International
| Authors | Oscar Juanatey Boga, Valentín Martínez Fernández, Lorena Rodríguez Campo, Jose Javier Orosa Gonzalez |
| Place | La Habana (Cuba) |
Academic or management positions held by teacher.